Today in Madonna History: February 8, 2012

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On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:

It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”

A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.

Below are some of the astounding numbers that add up for Madonna this past week.

MADONNA BY THE NUMBERS:

  • 50 Number 1’s – Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes (biggest one-day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
  • 11,000,000 – YouTube downloads of new Madonna video… and counting. The most searched subject on YouTube and Google during the Super Bowl
  • 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
  • 56 – Give Me All Your Luvin’ marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
  • 117.8 Million – Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance – and exceeds by 3 million the number of people viewing the 2012 Giants/Patriots game.
  • 47.1 Million – Households saw Madonna’s Super Bowl Performance
  • #6 – Trending at No. 6 on European Airplay Charts
  • #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
  • 2500 – Spins in less than 48 hours at Top 40 radio
  • 25 – Give Me All Your Luvin’ single’s chart debut
  • 51 – Global Tour Dates Announced by Live Nation
  • 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s Give Me All Your Luvin’

Today in Madonna History: January 29, 2012

On January 29 2012, Live Nation Entertainment and Interscope Records released a press release announcing Madonna’s Give Me All Your Luvin’ single:

Madonna will be releasing her new single Give Me All Your Luvin’ featuring Nicki Minaj & M.I.A. on February 3rd, three days before her highly anticipated Bridgestone Super Bowl halftime performance. Give Me All Your Luvin’ is the first single from Madonna’s upcoming album MDNA, her 12th studio album and follow up to 2008’s Hard Candy which debuted at No. 1 in 37 countries. The song was written by Madonna, Martin Solveig, Nicki Minaj and M.I.A, composed by Martin Solveig and Michael Tordjman and produced by Madonna and Martin Solveig.

Where does this single rank for you in the history of Madonna’s hit singles? Is it a favorite? Forgotten? Should she perform it again? 

Today in Madonna History: September 30, 2012

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On September 30 2012, Madonna performed the second sold out MDNA Tour stop at the Rogers Arena in Vancouver, British Columbia.

Madonna had this to say to the audience of just over 14,000 die-hard fans:

Come on Vancouver, you stoned motherfuckers!

Today in Madonna History: September 5, 2012

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On September 5 2012, Hard Candy Fitness announced the launch of the Addicted to Sweat DVD series.  The fitness programs were created by Madonna and demonstrated by Madonna’s personal trainer Nicole Winhoffer.

Madonna had this to say about the series:

Addicted to Sweat is inspired by my weekly workout regimen that helps me take care of my mind and body.”

Nicole had this to say:

“Madonna is my mentor and my teacher. Working together these last few years has enabled us to reach our goals in creating a beautiful and ideal physique for her. Through this experience, we were able to create training techniques that I get to showcase in the Addicted to Sweat DVDs.”

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Today In Madonna History: August 30, 2012

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On August 30 2012, Turn Up The Radio jumped to the top position on the Billboard Hot Dance/Club Play Chart, earning Madonna a record-extending 43rd number-one single on the chart.

Marking a sign of the times, the single and remixes were sold exclusively to digital retailers and were sadly not given a physical release on any format (aside from scarce promotional copies), in any country. This was the first time in Madonna’s career that an international commercial single was unavailable to record shops and collectors either through domestic distribution or as an import.

We hope that Interscope realizes that there are many old-school Madonna fans who still enjoy collecting physical releases – and we’re willing to pay for them. So what will it be Interscope? Would you like to earn some extra bucks with the singles from Madonna’s next album, or are you going to leave collectors with padded pockets?

Today in Madonna History: August 14, 2012

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On August 14 2012, Madonna’s first make-up artist, and close friend, Debi Mazar spoke to Allure.com’s beauty editor, Sophia Panych about what Madonna’s hair and make-up was like for The Virgin Tour in 1985:

Her hair was long and wild, and she had just had her bangs cut. She had this thick, curly, gorgeous hair—thicker than anyone else I knew—and it didn’t really need much. I just tried to make sure her bangs nicely framed her face and make sure it moved well, rather than creating a polished look. Really, it was more about the music and the show. We just wanted her to look good, get on stage, and do the damn tour. Plus, she was in her twenties: Her skin was good, and as long as you had bright lipstick and good hair, the crowd didn’t care—they just wanted to dance.

Today in Madonna History: August 3, 2012

On August 3 2012, the North American and European versions of Madonna’s 2013 calendar were revealed.

The black and white cover was released in Europe, while the MDNA album cover version was released in North America.

Do you collect or use Madonna’s calendars?