Today in Madonna History: June 24, 1985

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On June 24 1985, Madonna and Sean Penn announced that they would marry on August 16, 1985.

Today in Madonna History: June 23, 1998

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On June 23 1998, the music video for Ray of Light was released by Warner Reprise Video as a limited edition video single of 40,000 VHS copies. It sold 7,381 copies within its first month of release, becoming one of the best-selling video singles of the Nielsen SoundScan era. Madonna’s previous video single release, Justify My Love, which predated SoundScan, was certified quadruple-Platinum by the RIAA (for shipment of over 200,000 copies).

The reason behind Ray of Light being issued as a video single were twofold. Madonna was very pleased with the outcome of her first collaboration with director Jonas Åkerlund and her record company felt that there would be enough interest to warrant its commercial release. Secondly, Warner’s marketing team correctly sensed that the song’s then-experimental sound would be a tough sell at radio, so the decision was made to pull out all the stops to ensure the release outperformed on the sales chart. Another prong in this strategy was the inclusion of album outtake Has To Be as the b-side to the two-track single, while excluding it from the maxi-single in an attempt to persuade fans to purchase the single in multiple formats. The strategy proved successful, with the song’s number-five debut and peak on the Billboard Hot 100 mainly due to its sales strength. According to Billboard, the music video single boosted its first-week sales by roughly 7%, helping it to secure its place in the top-five.

Shortly after Ray of Light‘s release as a video single, Billboard magazine published an article musing on whether renewed interest in the relatively obscure format could ever prove lucrative for the music industry. A video buyer for a major retail chained remarked:

“Madonna’s Ray of Light video single is a success because she has a fervent fan base. There are very few artists with videos that consistently get people’s attention, but Madonna is one of those artists. It’s too early to tell if there’s a true market for video singles. Right now, it seems like record companies are trying video singles to see what happens. I think we’re going to see the lines becoming more blurred in how audio and video singles are marketed.”

Indeed. Within the next five years (and two Madonna video singles later), the emergence of online file sharing would obliterate the physical singles market in North America, and video streaming sites would soon spell an end to the prospect of marketing music video singles as a physical format. In digital form, however, music video singles may be selling in larger numbers than ever due to increased availability through iTunes. Strangely, however, sales of music videos through iTunes are not reported to Billboard and no longer count towards a single’s chart position (reportedly due to iTunes’ monopoly on digital sales of the format), while streams of music videos through sites like YouTube and Vevo are used in Billboard’s chart methodology.

Today in Madonna History: June 22, 1990

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On June 22 1990, the second and final single from Madonna’s I’m Breathless album, Hanky Panky, was released in North America.

Greg Sandow, from Entertainment Weekly, called the song a “delightful challenge to censorship”.

Today in Madonna History: June 21, 1993

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On June 21 1993, Madonna attended the New York premiere of Sleepless In Seattle. She was joined by her friends Jenny Shimizu, Rosie O’Donnell and her brother Christopher Ciccone.

Today in Madonna History: June 20, 2010

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On June 20 2010, Susan Boyle’s cover of Madonna’s You’ll See was released as a single from her debut album, I Dreamed A Dream.

Susan frequently performed the song during auditions in the early days of her career.

Her version was featured on the first episode of the 2010 Brazilian telenovela, Ti Ti Ti.

Today in Madonna History: June 12, 2009

On June 12 2009, the Madonna-directed film, Filth & Wisdom, was released in Italy under the title of Sacro e Profano.

The film is about three flatmates living desperate lives in London.

 

Today in Madonna History: June 11, 1986

On June 11 1986, Madonna’s Papa Don’t Preach single was released.

The single and its music video, which made its debut a week later, caused controversy due to its focus on the issue of teenage pregnancy. Perhaps if the media had paid a little closer attention to the video, they would have found that it contained a few other points of interest. While Danny Aiello’s inclusion in the video was duly reported, the same can’t be said for Madonna’s breasts, which also made several brief cameo appearances in the clip.

We imagine Madonna must have had a good laugh over the fact that these scenes flew under the radar of MTV, the media, and by all but the most perceptive of fans at the time.

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