Today in Madonna History: October 15, 1992

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On October 15 1992, Madonna threw a Sex book pre-release party at New York City’s Industria Super Studio, and signed all the invitations under her alter ego “Dita”.

During the party, Madonna showed up dressed as Little Bo Peep and carried with her a stuffed toy lamb. 

Madonna’s publicist Liz Rosenberg showed concern at first worrying “what the parents of America’s impressionable teens will soon be thinking” but later said that it “all depends on your idea of lovemaking, which in Madonna’s case, should give new meaning to the word erotic.”

Both Walden Books and Barnes & Noble prepared corporate statements that their store managers could share with customers who were offended by Sex. Both statements defended the right of bookstores to provide “diversity and choice” to customers and say censorship is not the role of bookstores.

Bookstore owner David Epstein stated that “The feeling of most people who have ordered the book is that Madonna is something special, that this is cutting-edge art, they’re not the kind of people who are buying it because it’s smut and dirty pictures. People are interested in it as art.”

Today in Madonna History: October 13, 1992

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On October 13 1992, the Erotica single was released. Originally credited to Madonna & Shep Pettibone, Pettibone’s partner Tony Shimkin was later granted co-writing credit for nearly all of the Pettibone collaborations on the album, including Erotica. The debut release to feature the imprint of Maverick Records, the song was produced by Madonna & Pettibone.

As several leaked demo versions of the song can now attest, the track had gone through numerous incarnations before Madonna settled on lyrics that positioned her in the perspective of Dita – the alter-ego she had created for her Sex book. The song’s original chorus (“You thrill me…”) was reincorporated into the song when Madonna performed it during her 2006 Confessions Tour. Alternate verses were also used to create the track Erotic, which was included with the Sex book – these lyrics were also featured in a William Orbit remix that was included on the Erotica maxi-single.

French art director and photographer Fabien Baron designed the artwork for the single, the album and the Sex book. He also directed the Erotica music video, which included footage he had shot on Super 8mm during the making of the book. Baron recalled his first meeting with Madonna to discuss their potential collaboration in a 2009 interview with Hint Fashion Magazine:

“I met Madonna at her home on Central Park West to talk about working on her Sex book. It was very comfortable but very uncomfortable at the same time, which is a very interesting feeling. She’s very imposing and knows what she wants. She’s very informed and opinionated, which makes her genius. She takes you in and swallows you up — and you don’t mind it –  you actually enjoy it. There’s an unspoken seduction that goes on. I was young…she was young, too – and beautiful. That was an unforgettable era. She put that book out at the best moment. She timed it very well…she knows what she’s doing. And such drive. Some people want to lift stones to see what’s under them. She’ll be on a beach with millions of stones and want to lift every one of them.”

Today in Madonna History: October 12, 1987

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On October 12 1987, Madonna contributed Santa Baby (a remake of the 1953 Eartha Kitt Christmas classic) to the first in a series of  A Very Special Christmas Christmas-themed compilation albums produced to benefit the Special Olympics.

The cover artwork was designed by Keith Haring.

Today in Madonna History: October 11, 2001

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On October 11 2001, Madonna’s The Immaculate Collection was certified 10x platinum (10 million units) in the USA – the best-selling greatest hits album by a female artist.

Today in Madonna History: October 10, 2002

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On October 10 2002, the music video for Die Another Day premiered on MTV. Helmed by Swedish directing team Traktor, the action-packed short for Madonna’s James Bond theme remains the second most expensive music video of all-time, with production costs surpassing the six-million dollar mark. The clip made its debut as part of an episode of MTV’s Making The Video – Madonna’s first appearance on the series.

Traktor’s Ole Sanders spoke to Norwegian newspaper Dagbladet about Madonna’s involvement in the clip’s development:

“We received daily e-mails with feedback that was concise, unambiguous and occasionally entertaining. She works extremely hard with gumption and detail, and it was clear to us how she has remained on top for twenty years. It was no use being unprepared with vague ideas disguised as creativity, as there was no place to hide.”

The video was filmed at Hollywood Center Studios in Hollywood, California between August 22 and August 27, 2002 – an atypically lengthy shoot by Madonna’s standards, likely due to the complexities of capturing the special effects and stunts featured throughout the Bond-influenced clip.

Today in Madonna History: October 9, 1989

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On October 9 1989, Madonna’s Cherish spent the first of two weeks at #1 on Canada’s Top 100 Singles chart.

Today in Madonna History: October 8, 1994

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On October 8 1994, Madonna’s Secret debuted at #30 on the Billboard Hot 100 in the USA.

Madonna’s hairstyle on the cover for Secret was inspired by Jean Harlow.

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