Today in Madonna History: May 29, 1995

On May 29 1995, Alek Keshishian filmed Madonna in a Japanese television commercial for Takara, a shochu or Japanese sake manufacturer. The sake, called Jun Legend, was made by blending two types of alcohol distilled from barley and corn and aging them in charred oak barrels for one to five years. Takara’s claim was that the sake tasted similar to whiskey.

Madonna wrote and sang the commercial’s jingle, which featured the lyrics: “How can I be pure, when all the strength I have is breaking me? How can I be sure, where is this road I’ve chosen taking me? I’m pure. Jun Legend.”

 

Today in Madonna History: March 8, 2007

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On March 8 2007, fashion store H&M started the online promotion for the M by Madonna clothing line.

The campaign was photographed by Steven Klein.

The H&M commercial that promoted the M by Madonna line featured Madonna, and was directed by Madonna.

M by Madonna became available in H&M stores in Hong Kong on March 10, and around the world on March 22, 2007.

Watch the commercial:

Today In Madonna History: March 28, 2001

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On March 28, 2001, Madonna began filming the BMW commercial Star in Los Angeles, CA, co-starring Clive Owen and directed by Guy Ritchie.

“I’m gracing this armpit of a town for one night, if you think I’m gonna know the name of the venue in El Arm-Pitto… You’re Sadly Mistaken”