On March 29 1999, Nothing Really Matters peaked at #7 on the Canadian Top 100 Singles chart (RPM).
Warner Music Canada issued Nothing Really Matters as a CD maxi-single and as a two-track CD single featuring the b-side, To Have And Not Hold. While their U.S. counterparts were housed in “FLP” and “draw pack” sleeves, in Canada standard jewel cases with inserts were used for both configurations.
On March 17 1999, Madonna won Best Dance Artist – Solo and Best Dance Video (Ray Of Light) at the 14th annual International Dance Music Awards at the Winter Music Conference in Miami, Florida.
On March 15 1999, Madonna’s publicist, Liz Rosenberg, confirmed to MTV News that a tour in support of Ray Of Light had been canceled. Instead, Madonna would be working on a number of other projects including:
Liz had this to say:
“The starting date of the movie was postponed, and it created such a small window to turn things around and get into total tour mode and put together the kind of show Madonna does, with no stone unturned, that she thought it would be better to wait until 2000.”
On March 13 1999, Nothing Really Matters spent the first of two weeks at #1 on Billboard’s Hot Dance/Club Play chart in the U.S.
Despite being a successful club hit, many have cited Warner’s unusual marketing choices for the single as the primary reason for its poor placement on the Hot 100, where its peak of #93 remains the lowest of her charting singles.
The delayed release of the commercial single – which came long after the song had peaked at radio – was clearly a blunder, while other aspects of the song’s promotion seemingly started too early. After declining to release the experimental remixes for The Power Of Good-Bye in the U.S. (the remixes were issued commercially in Canada & abroad), Warner jumped the gun by beginning to service remixes of Nothing Really Matters promotionally to clubs as early as September of 1998 – over six months ahead of the maxi-single release.
An alternative might have been to service the Sky Fits Heaven remixes promotionally in the U.S. during the interim, considering that it managed to enter the Dance/Club Play chart based solely on spins from the imported Drowned World/Substitute For Love single, with no push from the label domestically.
Chart positions and marketing decisions aside, the maxi-single for Nothing Really Matters, with its wonderfully varied set of remixes by Peter Rauhofer, Kruder & Dorfmeister and Talvin Singh, remains one of Madonna’s best, in our opinion. Together with its visually stunning music video, the single marked an artistically pleasing closing chapter to the epic Ray Of Light era.
On February 20 1999, Madonna began rehearsals for her performance of Nothing Really Matters at the Grammys with Donna De Lory and Niki Haris. It marked their first live performance together since The Girlie Show Tour in 1993.
On January 2 1999, Madonna’s The Power of Good-Bye peaked at #14 on Billboard’s Adult Contemporary chart in the USA. The single remained #14 for 6 non-consecutive weeks.
On December 31 1999, the following Madonna videos were included in the Much Music: Top 100 Videos Of The Century includes Express Yourself #3, Ray Of Light #8 and Like A Prayer #47.
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