Today in Madonna History: December 15, 1990

december-15-1990-pioneer-madonna-blond-ambition-tour-advert-0 december-15-1990-pioneer-madonna-blond-ambition-tour-advert-1 december-15-1990-pioneer-madonna-blond-ambition-tour-advert-2 december-15-1990-pioneer-madonna-blond-ambition-tour-advert-3

On December 15 1990, the LA Times printed a feature article by Robert Hilburn, about Madonna’s forth-coming laser-disc release of the Blond Ambition tour.

Can Madonna sell laser-disc players as well as she sells herself? Pioneer Artists, the nation’s leading distributor of music-related laser discs, hopes so. In a move virtually unprecedented in the video industry, Pioneer has just released Madonna’s Blond Ambition World Tour Live exclusively on laser disc. Normally, video packages of this nature are released on videocassette two to six weeks before they are released on laser-disc. In this case, however, Blond Ambition won’t be released on videocassette for at least a year.  Steven Galloway, president of Pioneer Artists, said he hopes the fact that an artist of Madonna’s stature would release a video only on laser disc will send a signal to millions of potential laser customers that the new format has finally come of age.

Galloway said that the laser exclusive with Madonna grew out of an agreement last spring for Pioneer, the electronics hardware and software giant, to sponsor her tour.

“I contacted her manager, Freddy DeMann, long before the tour started in hopes of getting the laser-disc rights to any video that was going to be shot in association with the tour,” Galloway said. DeMann was meeting with potential corporate sponsors at the time, Galloway said, and he asked if Pioneer would be interested in sponsoring the tour. The company apparently jumped at the opportunity.

“Madonna is the ideal artist to reach the new demographics that we are hoping to attract with the new, low-priced combination CD and laser players . . . the young, hip 18-35 audience,” Galloway said.

“Until these low-priced players arrived, laser discs were considered something just for the high-end market . . . a rich man’s toy. But that has changed and Madonna seemed the ideal artist to drive that point home.”

And what about the Blond Ambition package itself?

The video is based on the same concert in Nice that HBO broadcast live last summer, but the new, edited laser version offers much more of the vitality and charm of the show itself than the HBO special.

Today in Madonna History: May 25, 1985

Madonna Japan Laserdisc 1 550 Madonna Japan Laserdisc Insert 550 Madonna Japan Laserdisc Back 550

On May 25 1985, Madonna’s self-titled video collection hit number-one on Billboard’s Top Music Videos chart in the U.S.

Released on VHS, Beta and 8″ LaserDisc, the “video ep” included four of her earliest music videos (while it excluded the low-budget and rarely seen video for Everybody, it included a previously unreleased extended version of the Lucky Star video). It marked Madonna’s first foray into the home video market.

Today in Madonna History: December 13, 1990

On December 13 1990, Madonna’s Blond Ambition World Tour Live was released exclusively on LaserDisc by the trek’s sponsor, Pioneer.

Recorded at the final show in Nice, France, the concert had originally aired as a live HBO special in the U.S.

The LaserDisc release would go on to win a Grammy award (Madonna’s first) for Best Music Video, Long Form in 1991.

Today in Madonna History: March 8, 1988

On March 8 1988, Papa Don’t Preach was released in the CD Video format in the U.S.

The CD Video format, introduced in Japan in 1987, combined the technologies of the standard audio compact disc with LaserDisc video on a 5″ gold-coloured disc.

The Papa Don’t Preach CD Video (which was also released in Japan and in the U.K.) included the song’s 1986 music video together with the 7″ Version, 12″ Version and the U.S. b-side Pretender on the audio portion of the disc. It was Madonna’s only commercial release in the short-lived format.

Today in Madonna History: December 15, 1990

december-15-1990-pioneer-madonna-blond-ambition-tour-advert-0 december-15-1990-pioneer-madonna-blond-ambition-tour-advert-1 december-15-1990-pioneer-madonna-blond-ambition-tour-advert-2 december-15-1990-pioneer-madonna-blond-ambition-tour-advert-3

On December 15 1990, the LA Times printed a feature article by Robert Hilburn, about Madonna’s forth-coming laser-disc release of the Blond Ambition tour.

Can Madonna sell laser-disc players as well as she sells herself? Pioneer Artists, the nation’s leading distributor of music-related laser discs, hopes so. In a move virtually unprecedented in the video industry, Pioneer has just released Madonna’s Blond Ambition World Tour Live exclusively on laser disc. Normally, video packages of this nature are released on videocassette two to six weeks before they are released on laser-disc. In this case, however, Blond Ambition won’t be released on videocassette for at least a year.  Steven Galloway, president of Pioneer Artists, said he hopes the fact that an artist of Madonna’s stature would release a video only on laser disc will send a signal to millions of potential laser customers that the new format has finally come of age.

Galloway said that the laser exclusive with Madonna grew out of an agreement last spring for Pioneer, the electronics hardware and software giant, to sponsor her tour.

“I contacted her manager, Freddy DeMann, long before the tour started in hopes of getting the laser-disc rights to any video that was going to be shot in association with the tour,” Galloway said. DeMann was meeting with potential corporate sponsors at the time, Galloway said, and he asked if Pioneer would be interested in sponsoring the tour. The company apparently jumped at the opportunity.

“Madonna is the ideal artist to reach the new demographics that we are hoping to attract with the new, low-priced combination CD and laser players . . . the young, hip 18-35 audience,” Galloway said.

“Until these low-priced players arrived, laser discs were considered something just for the high-end market . . . a rich man’s toy. But that has changed and Madonna seemed the ideal artist to drive that point home.”

And what about the Blond Ambition package itself?

The video is based on the same concert in Nice that HBO broadcast live last summer, but the new, edited laser version offers much more of the vitality and charm of the show itself than the HBO special.

Today in Madonna History: May 25, 1985

Madonna Japan Laserdisc 1 550 Madonna Japan Laserdisc Insert 550 Madonna Japan Laserdisc Back 550

On May 25 1985, Madonna’s self-titled video collection hit number-one on Billboard’s Top Music Videos chart in the U.S.

Released on VHS, Beta and 8″ LaserDisc, the “video ep” included four of her earliest music videos (while it excluded the low-budget and rarely seen video for Everybody, it included a previously unreleased extended version of the Lucky Star video). It marked Madonna’s first foray into the home video market.

Today in Madonna History: February 2, 1991

blond-ambition-laser-disc-1 blond-ambition-laser-disc-2 blond-ambition-laser-disc-3 blond-ambition-laser-disc-4

On February 2 1991, Madonna’s Blond Ambition World Tour Live hit #2 on the Top Laserdisc Sales chart in the USA.

The live concert was released only on Laserdisc by Pioneer Artists as part of the sponsorship deal of the 1990 Blond Ambition World Tour and was released to promote the Laserdisc format. It contained the final tour date filmed at Stade de l’Ouest in Nice, France on August 5, 1990 which had previously been shown and produced by American network HBO as part of a television special Madonna – Live! Blond Ambition World Tour 90.

Track listing

Express Yourself
Open Your Heart
Causing a Commotion
Where’s the Party
Like a Virgin
Like a Prayer
Live to Tell
Oh Father
Papa Don’t Preach
Sooner or Later
Hanky Panky
Now I’m Following You
Material Girl
Cherish
Into the Groove
Vogue
Holiday
Family Affair/Keep It Together

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