On February 16 1998, Madonna’s Frozen music video premiered on MTV.
The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice. Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.
Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:
- Frozen – Radio Edit
- Frozen – Album Version
- Frozen – Hook For Call Out Research
On January 10 1987, Madonna’s Papa Don’t Preach was honoured as America’s Most Popular Video and the World’s Favourite Video at the 1st annual World Music Video Awards, produced by Canada’s MuchMusic and Europe’s Sky Channel.
Jay’s Note: Oops! I posted for the wrong day yesterday. This one is appearing twice, sorry about that!
On May 27 1990, Madonna played the first of three shows at the Toronto Skydome during her Blond Ambition Tour. The shows were Madonna’s only Canadian dates for the tour.
I was fortunate enough to have attended this show when I was twelve years old. Not only was it my first Madonna live experience, it was my first live concert experience. The morning tickets went on sale my mom was working out-of-town so she let me skip sixth-grade for the morning and I headed downtown to Sunrise Records…I managed to score two 100-level tickets directly facing the stage. I don’t think the word “excited” would sufficiently describe how elated I was to be going to see Madonna. The next two months felt like the longest two months of my life, but I couldn’t have been happier. I watched the Ciao Italia! concert on VHS daily during the lead-up, hoping that the new tour would be equally good. Needless to say it far exceeded my expectations – and my mom’s as well! We had the best time dancing and singing and just being utterly blown away by the spectacle. I couldn’t have asked for a better first concert experience, or for a better memory. Much love to the two M’s for making it possible! – Justin
On March 6 1998, Madonna spent the day in Toronto, Canada conducting a press conference and various print interviews to promote her new album, Ray Of Light, released earlier that week. She ended the day with a live, hour-long interview on Much Music hosted by VJ’s Master T (personally selected by Madonna herself after viewing reels of the station’s on-air personalities) and Geneviève Borne (a self-proclaimed Madonna fan and VJ from Much Music’s French-language sister station, Musique Plus).
The much-hyped event, which marked Madonna’s first and only visit to the Much Music studios, was prefaced by the Canadian music video channel’s second Madonnathon – a day of all-Madonna programming. The first, which featured her 1992 interview with Jonathan Ross and a then-recent press junket interview with The New Music’s Jana Lynne White (and all of her music videos), aired in January of 1993 at the height of the Sex/Erotica/Body Of Evidence backlash.
After the appearance was announced, fans seeking a limited hot spot inside the studio for the interview were asked to call in and were queried a series of Madonna-related trivia questions to prove their worthiness, while others who didn’t make it inside lined the streets of the Queen St W studios on the day of the event to welcome the Queen of Pop to Toronto.