Today in Madonna History: October 13, 1983

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On October 13 1983, Madonna performed Burning Up, Everybody and Holiday at Camden Palace’s Thursday Party Night in London, England.

The following article about Madonna’s performance was originally published on October 15 1983 by The Guardian:

This could be the way pop promotion is going – new artists launched not with a full concert, but with the live equivalent of a video clip.

The scene at the Camden Palace in the early hours was like something from a British version of Flashdance. The place was packed with the usual exotically dressed clientele – there to see and be seen rather than just listen to the music – when the dancing was interrupted by what’s known on the American disco scene as a “track date.”

Pioneered by the likes of Grace Jones, this is a cut-price promotion device in which a disco artist suddenly appears for half an hour, singing live to backing tapes.

This demonstration was by a white girl in her early twenties, known simply as Madonna, a dancer who moved to New York from the Mid-West as an ambitious teenager and is currently the most important new figure in the American dance scene.

She succeeded partly because she makes great records and partly because she has turned the boring idea of a track date into an exotic event.

Dressed in holocaust chic – black top, black skirt and leggings, lots of bare midriff, and hair in ringlets – she sang well, with a husky, black-sounding voice, and danced even better. She hurtled around the stage, mostly swivelling her hips like a belly-dancer while performing her songs like Lucky Star and the stirring Holiday.

Given a full set and a live band behind her, Madonna would seem to have the makings of a major star, so it’s no wonder she is now being managed by the man who guided Michael Jackson’s recent career.

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Today in Madonna History: September 28, 1983

On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.

Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.

Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.

Today in Madonna History: April 29, 1995

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On April 29, 1995, Bedtime Story peaked at #42 on the Billboard Hot 100 in the U.S.

Released as the follow-up to the longest-running U.S. #1 single of her career (Take A Bow), Madonna & Warner Bros. likely hoped that the momentum would carry over to the cutting-edge Björk penned title track. Despite a respectable reception in Europe (in the U.K. it performed better than Take A Bow) and significant buzz generated by its music video, Bedtime Story proved to be too unconventional for radio in North America, where it became her first fully promoted single to miss the Top 40 since Burning Up in 1983. It fared no better in Canada, peaking at #46 on May 1st, 1995.

The remixes for Bedtime Story, however, were a hit with North American D.J.’s and earned Madonna another #1 on Billboard’s Hot Dance/Club Play chart.

Today in Madonna History: April 9, 1983

On April 9 1983, Madonna’s Burning Up debuted at #66 on Billboard’s Hot Dance Music/Club Play chart in the USA.

 

Today In Madonna History: March 20, 1991

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On March 20 1991, Madonna’s Madonna VHS video collection was certified multi-platinum (100,000 units) in the USA.

The home video included Madonna’s music videos for: Burning Up, Borderline, Lucky Star and Like A Virgin.

Today in Madonna History: September 24, 1983

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On September 24 1983, Madonna performed Physical Attraction, Everybody, Holiday and Burning Up at Uncle Sam’s Club in Levittown, New York.

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Today in Madonna History: June 4, 1983

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On June 4 1983, Burning Up/Physical Attraction spent its third and final week at its peak position of number-three on Billboard’s Hot Dance Music/Club Play chart in the U.S.

Available only on 12″ single in the U.S., the release charted as a double A-side single. Its run on the Dance/Club chart spanned a total of sixteen weeks, seven of which were spent in the top-five. In a rather strange marketing twist, a music video was produced for Burning Up while only Physical Attraction was promoted to radio – with an edited version of the latter being featured on both sides of the rare 7″ promo.

To further confuse matters, the version of Burning Up that was featured on the 12″ was in actuality not a remix, but rather the original Reggie Lucas production of the song. Instead, the two distinct versions of the song that later turned up at separate times on her debut album were in fact remixes by John “Jellybean” Benitez. Physical Attraction was also remixed by Benitez, although his version appears on both the single and the album.

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