On August 24 1998, Drowned World/Substitute For Love was released as the third single from Ray Of Light in most major markets outside North America. The song was written by Madonna, William Orbit and David Collins (Rod McKuen and Anita Kerr were also credited for sampled use of their composition “Why I Follow The Tigers” performed by The San Sebastian Strings) and was produced by Madonna and Orbit.
With the album’s title track being issued as the second single in North America a month after its release in other markets, it was decided to release Drowned World/Substitute For Love to fill the gap until her next international single release, The Power Of Good-bye. The single peaked at number-ten in the UK, at number-five in Italy and at number-one in Spain. Despite not being released in Canada, the song managed to reach number eighteen on the Canadian singles chart based solely on sales of the European import single, and without any promotion from radio or music video stations. Club play of the imported single, which featured remixes of both Drowned World/Substitute For Love and its b-side, Sky Fits Heaven, prompted a brief appearance by the latter on the U.S. Hot Dance/Club Play Chart, peaking at number forty-one.
The music video, filmed in London by director Walter Stern, caused a minor controversy due to scenes of Madonna’s car being chased by paparazzi on motorcycles, an image still fresh in the public’s mind at the time due the circumstances surrounding the death of Princess Diana. Liz Rosenberg denied that the scene had anything to do with the late Princess, adding that the video was about Madonna’s own experience and relationship with fame.
The song is often ranked as a fan favorite and seems to be highly-regarded by Madonna as well, considering her 2001 concert tour was named after the song and it was used as the show’s opening number. It was also performed during 2006’s Confessions Tour and appeared on her second greatest hits collection, GHV2. An early demo version of the song believed to be produced with Patrick Leonard titled No Substitute For Love leaked online in the early 2000’s. The demo contains similar lyrics but a completely different musical backing track and melody. The music that was used on the final version of the song was a previously composed instrumental track by William Orbit.
Famous faces, far off places
Trinkets I can buy
No handsome stranger, heady danger
Drug that I can try
No ferris wheel, no heart to steal
No laughter in the dark
No one-night stand, no far-off land
No fire that I can spark
On June 2 2005, Madonna.com confirmed Madonna’s participation of Live 8:
“Sir Bob Geldof confirmed in a press conference yesterday the details and confirmed the artists featuring in Live 8 – a series of five live shows in London, Paris, Philadelphia, Rome and Berlin on Saturday July 2nd. The concerts have been organized by Bob Geldof and Midge Ure as part of a campaign to force the world’s richest nations to relieve poverty in the third world. The concerts – which will be free – are aimed at raising awareness of poverty just before leaders of the Group of Eight industrialized nations meet in Scotland…”
Madonna went on to perform a three-song set from London’s Hyde Park consisting of Like A Prayer, Ray Of Light & Music.
On February 14 1998, performed a three-song mini-set to promote the release of her upcoming album Ray Of Light at The Roxy nightclub in New York City. The exclusive event marked Madonna’s first club show in fourteen years and featured performances of Sky Fits Heaven, Shanti/Ashtangi and a ten-minute version of Ray Of Light.
On July 2 2005, Madonna performed Like A Prayer, Ray Of Light and Music in front of an audience of over 200,000 during the Live 8 benefit concert at London’s Hyde Park. Part of a series of concerts, many of which were held simultaneously at various locations around the world, Live 8 was broadcast live on television and radio to an estimated global audience of two billion.
Madonna is one of only eight acts – and the only female artist – to have been a headlining performer at both 1985’s Live Aid and 2005’s Live 8. Other returning performers were U2, Paul McCartney, Elton John, Sting, The Who, George Michael, and organizer, Bob Geldof. It took a bit of arm twisting on Geldof’s part to win Madonna’s commitment the second time around, as Madonna explained to MTV’s John Norris in a backstage interview after her performance:
Bob Geldof sent me a letter asking ‘will you do Live 8?’ and he didn’t really tell me anything and I went ‘Oh common dude, you gotta do better than that! Prove to me that it’s gonna make a difference and I’ll be there for you.’ And he did!”
In what turned out to be one of the event’s most moving moments, Madonna was introduced to the stage by Geldof with Birhan Woldu – the starving African child featured in the CBC News report twenty years earlier who had prompted Geldof to organize Live Aid. When Geldof had asked Woldu which artist she would like to appear with on stage, she immediately selected Madonna for the simple reason that she was the only artist on the bill that she had ever heard of. In a later interview, Woldu recalled the experience:
The crowd seemed to stretch for miles, but I’d been telling myself not to be nervous. There was just a huge picture of me as a child on the screen. That photo still upsets me. It was taken 20 years ago, when both my mother and sister died. I knew I must be strong for them but when I walked on I could feel my body shaking. Then Madonna took my hand and looked into my eyes, the crowd roared and I realised the world wanted to help my continent. I felt myself grow stronger.”
Madonna’s memorable performance at Live 8 was largely praised by mainstream media and fans alike.
On June 29 1998, Madonna’s Ray of Light single peaked at #3 on RPM’s Top 100 Canadian Singles chart.
As with all the Canadian singles from the Ray of Light album, the title track was issued by Warner Music Canada as a 2-track CD single and as a CD maxi-single. In the U.S., the album’s CD singles were issued in cardboard sleeves with “draw pack” trays and the CD maxi-singles in “FLP digipak” cases, while in Canada the two configurations for each of the album’s four domestic singles were packaged in standard CD jewel cases with printed inserts.