On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.
The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”
On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.
The Justify My Love maxi-single was an especially memorable one, featuring remixes by future songwriting collaborators William Orbit and Andre Betts, a Q-Sound mix, a remix by Madonna & Lenny Kravitz titled The Beast Within which featured Madonna reciting passages from the Book of Revelations, and a new Shep Pettibone remix of Express Yourself.
A second Justify My Love remix by Andre Betts, titled The English Mix, was sadly shelved but eventually surfaced on bootlegs and the internet, in varying degrees of quality.
On November 6 1990, Madonna’s Justify My Love single was released as the first single from The Immaculate Collection, Madonna’s first greatest hits collection.
In the United States, Justify My Love peaked at number one for two weeks on the Billboard Hot 100 Singles chart. It also topped the Billboard Top 40 Tracks and Billboard Hot Dance Club Play charts.
On September 29 2009, Madonna and Warner Bros. released Celebration: The Video Collection. The greatest videos DVD collection accompanied the Celebration greatest hits collection.
Celebration: The Video Collection continued on from Madonna’s other video compilations The Immaculate Collection and The Video Collection 93:99.
Celebration: The Video Collection debuted at the top of the Billboard Top Music Videos chart. It was certified platinum by the Recording Industry Association of America (RIAA) for shipment of 100,000 copies across United States.
The cover for Celebration: The Video Collection was created by street pop artist Mr. Brainwash who is best known for “throwing modern cultural icons into a blender and turning it up to eleven”.
The DVD collection was released in two different versions, both are double disc releases:
- Keep case — DVD size packaging
- DVD Digipak — CD size packaging
This video collection received mixed reviews from critics and fans when it was released. While the inclusion of videos that were left off her previous retrospectives were certainly appreciated, many felt that the set’s exclusion of several notable clips (with Oh Father, Bad Girl, Drowned World/Substitute For Love & Nothing Really Matters among its most glaring omissions) kept it from being the definitive overview it was touted to be.
Another point of contention was the use of cheaper single-layer versus double-layer DVD’s, the latter of which would have allowed for the inclusion of the three additional clips noted above (which would have rounded out the total number of clips to a nice even fifty) and corrected the compression issues that marred the image quality of many videos. Indeed, the varying picture quality from clip to clip and minimal effort given to ensuring overall quality control left the product with a distinctly “budget” feel that had some fans wondering whether the grainy, test-pattern-infused artwork for the set was perhaps a bit too fitting.
Surely, Madonna’s pioneering work in the medium and the perfectionist spirit that helped make these works so compelling deserve a comprehensive retrospective of the highest quality.
Did you feel this release was worthy of celebration or would you have made changes to it? With recent innovations in digital distribution, would you appreciate an official reissue of Madonna’s entire music video catalogue – from her first clip, Everybody, through to her latest, Batuka – as high quality digital downloads? Clips could be sold individually for a few dollars each or bundled into era sets that could be downloaded through Madonna’s official website, with proceeds benefiting one of her charities. Would you support such an initiative if the highest quality control standards were met and no corners were cut? Perhaps this would prove to be an ideal avenue for her to finally market long-requested, definitive versions of her previously unavailable or out-of-print live concert films as well.
On June 8 1999, Madonna’s Immaculate Collection video collection was released on DVD.
On March 23 1985, Madonna’s Material Girl hit #2 in the USA.
The US and UK 12″ singles included:
Side A: Material Girl (Extended Dance Remix) 6:05
Side B: Pretender 4:28
Material Girl also appeared on the 1990 greatest hits compilation, The Immaculate Collection, and on the 2009 greatest hits compilation, Celebration. The song was written by Peter Brown and Robert Rans, and Nile Rodgers produced the track.
On March 16 1995, Madonna’s The Immaculate Collection was certified 6x platinum (6 million units) in the USA.
Review by Stephen Thomas Erlewine (allmusic.com):
On the surface, the single-disc hits compilation The Immaculate Collection appears to be a definitive retrospective of Madonna’s heyday in the ’80s. After all, it features 17 of Madonna’s greatest hits, from Holiday and Like a Virgin to Like a Prayer and Vogue. However, looks can be deceiving. It’s true that The Immaculate Collection contains the bulk of Madonna’s hits, but there are several big hits that aren’t present, including Angel, Dress You Up, True Blue, Who’s That Girl and Causing a Commotion. The songs that are included are frequently altered. Everything on the collection is remastered in Q-sound, which gives an exaggerated sense of stereo separation that often distorts the original intent of the recordings. Furthermore, several songs are faster than their original versions and some are faded out earlier than either their single or album versions, while others are segued together. In other words, while all the hits are present, they’re simply not in their correct versions. Nevertheless, The Immaculate Collection remains a necessary purchase, because it captures everything Madonna is about and it proves that she was one of the finest singles artists of the ’80s. Until the original single versions are compiled on another album, The Immaculate Collection is the closest thing to a definitive retrospective.