On August 25 1987, Causing a Commotion was released as the second single from the soundtrack album Who’s That Girl, by Sire Records. Causing a Commotion was written and produced by Madonna and Stephen Bray, the song was inspired by Madonna’s relationship with then husband Sean Penn, and his abusive and violent nature.
On August 24 2006, clothing retailer H&M released its Madonna inspired tracksuit. Madonna and select members of her crew from The Confessions Tour were also featured in the accompanying print ad campaign, photographed by Rankin.
The success of the campaign led to more comprehensive Madonna co-branding ventures with H&M, D&G, and to the eventual launch of her own fashion brands – Material Girl and Truth or Dare by Madonna.
On August 23 1997, Evita: Music from the Motion Picture (the highlights disc) debuted at #168 on the Billboard Top 200 Albums Chart in the USA.
The highlights disc included 19 tracks from the film, and was released on July 29 1997 in North America to help promote the home video release. The single disc was released in select markets around the world in 1996 at the same time as the double disc complete soundtrack, but not in North America.
Evita: The Motion Picture Music Soundtrack featured all 34 tracks from the film, and was released on November 12 1996.
The highlights disc didn’t perform very well in the late summer of 1997 because it was released a full 8 months after the original release. No single was released to radio to promote it, and most die-hard fans had already secured an imported version of the single disc soundtrack the previous year. Why it was released at all in July 1997 remains a mystery. Why the single-disc set wasn’t released in North America in November 1996 is a better question. Why not release the double-disc set (expensive) and the single disc set (average price of a CD at the time) and appeal to the largest possible group of consumers? That was the approach around the world, but not in North America, we can’t help but wonder why? – Jay
On August 22 1992, Madonna filmed scenes for the Erotica music video at The Kitchen in New York City with fashion photographer/director/designer Fabien Baron. These scenes consisted of Madonna in the character of her Sex book alter-ego, Dita, miming the lyrics to the song, and would be intercut with a selection of 8mm footage previously shot by Baron during the making of the Sex book.
Baron also served as art director for the Sex book, the Erotica album and single, and later for the Bedtime Stories album and its singles Secret and Take A Bow. He also directed the commercial for her fragrance, Truth Or Dare by Madonna, in 2012.
“She put that book out at the best moment. She timed it very well. She knows what she’s doing. And such drive. Some people want to lift stones and see what’s under it. She’ll be on a beach with millions of stones and want to lift every one of them.” – Fabien Baron
On August 21 1989, the music video for Cherish premiered on MTV in the U.S. The video was the directed by Madonna’s frequent collaborator and friend, photographer Herb Ritts.
While the single from the Like A Prayer album went on to become another hit single, it’s interesting to note that Madonna had previously written an entirely different song using the title Cherish. Her handwritten lyrics for the unreleased track – along with several others that have yet to surface in musical form – turned up at an auction in 2011.
On August 20 1995, Human Nature was released in Europe as the final single from the Bedtime Stories album.
In North America, Human Nature had been rush-released two months earlier in an attempt to re-engage radio programmers after a particularly poor reception to the Bedtime Story single – which had been virtually ignored by most stations who instead kept their focus on Madonna’s previous radio smash hit, Take A Bow.
On August 19 2009, Madonna’s Celebration single was released as a digital remix EP on iTunes in North America.
The EP featured remixes by Benny Benassi, Paul Oakenfold and Johnny Vicious.
Although Madonna had produced the album version of Celebration with one of the world’s best known DJ’s, Paul Oakenfold, it was Benny Benassi’s remix that, deservedly, captured the most attention.
Madonna chose to feature Benassi’s remix in the music video for the single, and it was also used as the closing performance of her MDNA Tour. She would also collaborate on several songs with Benassi for her album, MDNA.