On September 19 1990, Madonna’s Hanky Panky was certified gold (for shipment of 500,000 units) in the USA.
During an interview with Rolling Stone, Madonna talked about getting a good “spanky”:
The spanking thing started because I believed that my character in Dick Tracy liked to get smacked around and that’s why she hung around with people like Al Pacino’s character. Warren Beatty asked me to write some songs, one of them, the Hanky Panky song, was about that. I say in the song ‘Nothing like a good spanky’, and in the middle I say, ‘Ooh, my bottom hurts just thinking about it’. When it came out everybody started asking, ‘Do you like to get spanked?’ and I said: ‘Yeah. Yeah, I do’.
On July 28 1990, Hanky Panky hit its peak position of number-ten on the Billboard Hot 100 in the U.S.
The rarely seen official video for Hanky Panky was recorded at the May 27th 1990 concert in Toronto, Canada. Rather than use live audio from the tour, Warner opted to overdub the live performance with the album version. The video was broadcast for a few weeks and then withdrawn from rotation in most countries. Although no official reason was given, it is assumed that due to the low-budget nature of the video, it was only ever intended to serve as an initial promotional push for the song, with its subsequent withdrawal from rotation being part of the plan.
On July 15 1992, Truth Or Dare was re-released on VHS in the U.S. and Canada, priced for retail purchase. The new edition featured bonus performances of Hanky Panky and Like A Prayer filmed in Paris, following the film’s credit roll.
While bonus features were a relatively uncommon addition to VHS releases, even more unusual was the omission of these same special extras from all other releases of the film, including the subsequent DVD and Blu-ray editions – formats that would normally include any bonus content available. The most likely explanation is that the extra footage has been lost. A recent interview by Queerty.com with the film’s director Alek Keshishian appears to support this when he noted that neither he nor Madonna’s management have been able to locate the whereabouts of any of the film’s outtakes.
The original 1991 VHS release of the film, which had been priced for the rental market at nearly $100 per copy, featured alternate packaging and no bonus content.
On June 22 1990, the second and final single from Madonna’s I’m Breathless album, Hanky Panky, was released in North America.
Greg Sandow, from Entertainment Weekly, called the song a “delightful challenge to censorship”.
On July 15 1990, Madonna’s Hanky Panky single was released in the UK.