On August 29 1989, the music video for Cherish – the third single from the album Like A Prayer – premiered in Canada.
The song was written by Madonna & Patrick Leonard and was one of the first tracks completed for the album. Madonna had been reading Shakespeare’s Romeo & Juliet during breaks from rehearsals for the play Speed The Plow, which inspired the lyrics for the song.
The video was filmed on July 22, 1989 at Paradise Cove Beach in Malibu, California. It marked the first time that late photographer Herb Ritts had crossed over to shooting and directing a music video, which he agreed to do reluctantly at Madonna’s insistence. He quickly became a highly sought-after music video director, winning numerous awards for his work within the medium.
“Cherish” hit the top of the charts in Canada on October 9th, spending two weeks at number-one. It went on to become the ninth best-selling single of the year with a total of seventeen weeks on the RPM Singles chart.
While no maxi-single was issued for Cherish in North America, the single included the previously unreleased Like A Prayer outtake Supernatural – another collaboration with Patrick Leonard.
On July 22 1989, Herb Ritts directed Madonna’s Cherish video. The black and white music video was filmed at Paradise Cove Beach in Malibu, California.
On September 21 1989, Madonna was featured on the cover of Rolling Stone magazine for the second time that year (she was also featured on the cover in March 1989).
Herb Ritts took some amazing shots of Madonna for the cover. We’ve shared a few of what we consider to be the best from that shoot. We can’t look at these photos without hearing Cherish in our heads!
On August 21 1989, the music video for Cherish premiered on MTV in the U.S. The video was the directed by Madonna’s frequent collaborator and friend, photographer Herb Ritts.
While the single from the Like A Prayer album went on to become another hit single, it’s interesting to note that Madonna had previously written an entirely different song using the title Cherish. Her handwritten lyrics for the unreleased track – along with several others that have yet to surface in musical form – turned up at an auction in 2011.
On March 21 1989, Madonna’s Like A Prayer album was released.
Written and produced by Madonna with Patrick Leonard, Stephen Bray and Prince, the Like A Prayer album was considered to be a major artistic leap forward for Madonna, and was certainly her most personal offering to date at the time of its release.
Allmusic’s Stephen Thomas Erlewine offered this 5-star (out of 5) review of the album:
Out of all of Madonna’s albums, Like a Prayer is her most explicit attempt at a major artistic statement. Even though it is apparent that she is trying to make a “serious” album, the kaleidoscopic variety of pop styles on Like a Prayer is quite dazzling. Ranging from the deep funk of Express Yourself and Keep It Together to the haunting Oh Father and Like a Prayer, Madonna displays a commanding sense of songcraft, making this her best and most consistent album.
Happy 30th anniversary to one of our favorites – the phenomenal Like A Prayer!