On August 24 2006, clothing retailer H&M released its Madonna inspired tracksuit. Madonna and select members of her crew from The Confessions Tour were also featured in the accompanying print ad campaign, photographed by Rankin.
The success of the campaign led to more comprehensive Madonna co-branding ventures with H&M, D&G, and to the eventual launch of her own fashion brands – Material Girl and Truth or Dare by Madonna.
On July 14 2003, Madonna’s Hollywood was released as the second single from the American Life album (excluding Die Another Day, since its release as a single was intended to promote the Bond film and soundtrack album of the same name).
Hollywood was written and produced by Madonna & Mirwais Ahmadzaï. The music video was directed by Jean-Baptiste Mondino.
On June 17 2003, the single cover for Madonna’s Hollywood single was revealed. The photo was taken from the photo shoot by Steven Klein for W Magazine.
Hollywood was the second single from the American Life album, released on July 14, 2003.
In April 2003, in an interview with Q Magazine, Madonna described the allure life in Hollywood:
“I’ve had 20 years of fame and fortune, and I feel that I have a right to an opinion on what it is and what it isn’t. All everyone is obsessed about at the moment is being a celebrity. I’m saying that’s bullshit and who knows better than me? Before it happens you have all kinds of notions about how wonderful celebrity is and how much joy it’s going to bring you. Then you arrive … Look like this you’re gonna be happy. Drive this car you’re gonna be popular. Wear these clothes and people are gonna wanna fuck you. It’s a very powerful illusion and people are caught up in it, including myself. Or I was.”
On June 2 2003, Madonna began filming the Hollywood music video in Los Angeles, California. The music video was directed by Jean-Baptiste Mondino, and portrays Madonna highlighting the highs and lows of Hollywood.
Jean-Baptiste Mondino said this about the concept of the video:
“Some kind of artifice that Hollywood can provide, that is so wide and has a graphic story-line about it as well as some humour about it, and to show the beauty, the scariness, the sexiness and the loneliness that one’s success can be, ’cause everybody’s dreaming about Hollywood, no matter what. The expectation can be very dangerous, and maybe for somebody like Madonna, who might be at a point, to realize that to be on the top is maybe not that important. That’s what I feel about the video.”
On May 31 2003, Madonna’s American Life single hit #1 on Billboard’s Hot Dance/Club Play chart in the USA, spending one week at the top.
If you could go back in time and change one thing about the American Life single release, what would you change?