On November 24 1992, the music video for Deeper And Deeper premiered on MTV.
The clip was directed by Bobby Woods, who was an Executive Producer at Madonna’s companies Boy Toy Inc. and the film division of Maverick. The Warhol-inspired trip down memory lane featured many familiar faces from Madonna’s life, including Seymour Stein, Debi Mazar & Guy Oseary.
Woods recalled the video and shared Madonna’s handwritten concept notes for the shoot in an interview with fansite Madonna New Era:
Madonna wanted to do an Andy Warhol/Edie Sedgwick styled video. She believed, and I think this is accurate, that there was a similar feel to the times of America in the Roaring ’20’s and the Disco ’70’s. A wildness. The video was made very quickly. Deeper and Deeper is a great song, one of her best dance records for sure, thanks to Shep Pettibone. The dance sequences in the video are 100% spontaneous. We loaded a dance floor with people, put her record on, and the dancing began. I have danced with Madonna many times. So I can understand why those people wanted to dance with her as well. It’s a thrill. She also brought along Udo Kier and Holly Woodlawn who were part of the original Warhol crowd. Her pal Sofia Coppola (who I adore) came along, too, as well as Debi Mazar and Ingrid Casares… For me, working with her was a lot of fun. First off, she’s extremely smart. Secondly, it’s all her doing. Thirdly, nobody is more professional. And most importantly, she has the great ability to bring together very talented people, and make them want to do their very best for her. This is true of all the stylists, musicians, dancers, filmmakers, photographers, everybody. Many of them do the best work of their careers during their time with her. It’s a great and rare talent. It is my belief that this spirit carries over to the fans, who are also lifted up by this talent.”
On October 21 1995, the music video for I Want You by Madonna with Massive Attack hit #11 on VH1’s weekly chart in the U.S.
The video for I Want You is somewhat of an anomaly in Madonna’s career. The song was initially intended to be a joint release to promote both Inner City Blues (a Marvin Gaye tribute album on Motown Records) and Madonna’s own Something To Remember ballads collection on Sire/Maverick. Naturally, a music video was commissioned to accompany the planned single.
Unfortunately, legal wranglings between the two record companies ensued when Motown insisted on releasing the tribute album ahead of Madonna’s album. Concerned that the move could negatively impact sales of Something To Remember, Madonna’s label apparently backed away from plans to fully promote I Want You.
Fortunately for fans, the song’s excellent music video, which had already been completed by director Earle Sebastian, was not shelved. It was serviced to video channels ahead of the release of both albums and received moderate support despite the song’s absence from radio.
The video quickly faded into obscurity, however, once Madonna’s You’ll See single and its accompanying video were given a full promotional push from her label less than a month later.
On September 28 2005, Madonna’s official website confirmed that Johan Renck would direct the music video for Hung Up, the lead single from Confessions On A Dance Floor.
Photographer David LaChapelle had initially signed on to direct but dropped out of the project during pre-production after a disagreement with Madonna over the video’s creative direction.
Renck had previously collaborated with Madonna in 1999 when he directed the video for Nothing Really Matters.
On June 14 2006, the music video for Get Together premiered in North America and Europe.
Fully devoted to the preparation and launch of the Confessions Tour, Madonna was unavailable to shoot a video for the third single from Confessions On A Dance Floor. Warner Bros. Records and Madonna’s management instead commissioned several animation studios to combine live performance footage of Madonna’s 2005 promo show at London’s Koko with computer animated graphics. The original video that was released to music video channels (and is featured below) was directed by Logan.
Oddly, Madonna’s 2009 music video collection, Celebration, featured an alternate submission from 2006 directed by Eugene Riecansky (this second version had initially been streamed on Madonna’s official website in 2007). The original broadcast version by Logan, however, remains unavailable commercially.
On May 11 1993, the music video for Fever premiered on MTV. The video was directed by Stéphane Sednaoui.
On May 6 1995, the first of a two-day shoot for the music video for Human Nature took place at Raleigh Studios in Hollywood, California.
The video was directed by Jean-Baptiste Mondino while the work of S&M comic artist Eric Stanton provided inspiration.
Mondino found this book by this illustrator named Stanton who did kinda S&M drawings and stuff, but we didn’t want to go with the straight S&M; we wanted to have it be more about making fun of it.” – Madonna
All I know is…my main problem is I don’t like videos when somebody’s dancing, that the camera is moving a lot. I’m more like an old-time, classic guy, because I remember most of the video you had shot with the crane, some Steadicam, plus some panning. So you have about five different cameras shooting a performance, and after they edit like crazy. It gives you a lot of freedom, but I feel very frustrated because I like to see somebody dancing. I hate when there’s too much editing. I like the steadiness of the performance because then you can really enjoy the movement of the body. You see the skill. I like to shrink — as much as I can — the stage because I can grab her. If not, everyone is running around and I’m not good with this. So I came up with the boxes [laughs] and I knew that with the boxes I had to do with something quite un-expect-able because there’s not too much stage to dance in. So there’s something beautiful about it and they looked like bees or something. And the rest of it was how to create some kind of choreography and some graphic imagery with the S&M outfits, but with humor. So she has a little dog and she has some funny moments where she drops down, there’s some Charlie Chaplin-esque moments into in it. Because S&M is a game, you know? It’s dark, it looks dark, but I think people have fun. When you wear rubber like this, you better have fun. If not, you stop using it for sex and you become a diver, you know?” – Jean-Baptiste Mondino
On April 3 2008, the music video for 4 Minutes – the debut single from Madonna’s 11th studio album for Warner Bros. Records, Hard Candy – made its world premiere as a video single available to purchase through iTunes. The digital retailer held exclusive rights to the video for a period of 48 hours, after which it was made available for streaming and broadcast through digital and traditional channels.
The video was filmed in London in February, 2008 and was directed by French wunderkinds, Jonas & François (Justice & Kanye West). At the time of the video’s launch, the audio download of 4 Minutes was already holding the #1 position on iTunes. When asked about the “4 Minute Fever Phenomenon,” Madonna commented, “Goody goody gum drops.”