On July 30 1990, Madonna’s I’m Breathless album was certified double platinum (for shipment of two million units) in the USA.
In a 1994 interview with Q magazine, Madonna professed a particular fondness for the album:
“I would have to say the favourite record that I’ve made is the soundtrack to Dick Tracy. I love every one of those songs.”
On July 28 1990, Hanky Panky hit its peak position of number-ten on the Billboard Hot 100 in the U.S.
The rarely seen official video for Hanky Panky was recorded at the May 27th 1990 concert in Toronto, Canada. Rather than use live audio from the tour, Warner opted to overdub the live performance with the album version. The video was broadcast for a few weeks and then withdrawn from rotation in most countries. Although no official reason was given, it is assumed that due to the low-budget nature of the video, it was only ever intended to serve as an initial promotional push for the song, with its subsequent withdrawal from rotation being part of the plan.
On July 26 1986, Papa Don’t Preach spent its third and final week at number-one on the UK singles chart. It was certified Gold by BPI on August 1st, 1986 for shipment of over 500,000 copies, based on certification thresholds at that time. With a chart run extending for 15 weeks, the single ranked #8 overall in the UK’s year-end charts tally.
The song was a massive hit across Europe, topping the Eurochart for an incredible eleven week stretch from August 2nd through October 11th, 1986 when it was finally overtaken by none other than Madonna herself with the follow-up single, True Blue.
Although Justify My Love is often cited as being the first-ever video single, it is interesting to note that it was actually not the first Madonna music video to be marketed commercially as a single. Possibly an attempt to cash-in on the success and controversy surrounding Papa Don’t Preach or more likely as a means of testing out new marketing possibilities for a hybrid laserdisc/cd format, Warner issued limited quantities of Papa Don’t Preach as a CD Video in the US, UK and Japan containing three audio tracks along with the music video. Perhaps anticipating the limited appeal of the format, Warner did not bother modifying the track-listing to include the appropriate b-sides in either the UK (Ain’t No Big Deal) or Japan (Think Of Me), instead opting to issue the US b-side (Pretender) on all three pressings. Stranger still was the release date – 1988 – two years after the standard single hit stores. Needless to say, this early attempt to market a music video single did not stir public interest the way it would in 1990, and the concept went into hibernation mode until Madonna gave audiences a video single they were willing to pay for.
On July 8, 1991, Madonna began filming A League Of Their Own, starring Tom Hanks and Geena Davis, directed by Penny Marshall.
On June 19 2012, Evita: 15th Anniversary Edition was released on Blu-ray, with the You Must Love Me music video included as a bonus feature.
The music video for You Must Love Me was directed by Alan Parker. Madonna was eight months pregnant (with Lourdes) when the video was shot. Madonna stood behind a piano to conceal her pregnancy during the video shoot.
On May 12 1998, Madonna’s Ray of Light video premiered on MTV.
The video was directed by Jonas Åkerlund, with Madonna’s scenes being shot on March 25–26, 1998 at Raleigh Studios and Florentine Gardens nightclub in downtown Los Angeles. The images of various cities include Los Angeles, New York, London, Las Vegas and Stockholm.
The video was ranked No. 40 on VH1’s 100 Greatest Videos, listed No. 1 on Back In… 98’s Top 5 Best Videos, ranked No. 7 on Listed’s Top 40 Memorable Videos Pt. 1 & 2, on MuchMoreMusic, and ranked No. 26 on MuchMusic’s 100 Best Videos. It was ranked at number four on “The Top 100 Videos That Broke The Rules”, issued by MTV on the channel’s 25th anniversary in August 2006.
The video received a total of eight MTV Video Music Awards nominations, becoming Madonna’s second most-nominated video at the award show, after “Vogue” in 1990. It won five awards for Video of the Year, Best Female Video, Best Direction, Best Editing and Best Choreography, becoming her most-winning song at the show.
On May 11 1993, the music video for Fever premiered on MTV. The video was directed by Stéphane Sednaoui.
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