Today in Madonna History: February 4, 2003

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On February 4 2003, filming for Madonna’s music video for American Life took place in Los Angeles with director by Jonas Åkerlund.

The casting call issued for the video sought the following:

Eastern European Man (30 – 60 yrs. old, Real people, THIN, interesting looking, great face, worn out looking, craggy). 4 Beautiful Models (drop dead gorgeous w. amazing legs and bodies). 10 soldiers (must have long hair and be willing to shave it for the video… good-looking, really good body). Hair stylist (male or female, any ethnicity, must be real hair stylists, think editorial type. Stylist (male or female, any ethnicity, 20’s, cool and interesting looking, think N.Y. 2 Babes (very voluptuous and buxom, bimbo types, b pin-up girls). Makeup artists (m or f, any ethnicity, a REAL makeup artist). 2 IRAQI kids (boys and girls, 4 – 7 yrs. old). African-American Male (35 – 50, THIN).

Åkerlund commented on the upcoming video to Swedish tabloid Aftonbladet:

“It’s great that Madonna gives me the trust to do this video. The song is super cool and aimed for the dance floors. I especially love that she gives me the trust to do the first single from the new album. There is a special feeling and ambition around the first single and a hell of lot of secrets. I had to sign a paper even before I got to listen to the song! The shooting will take 3 days.”

Today in Madonna History: January 17, 2006

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On January 17 2006, Madonna began filming the video for Sorry in London.  The music video was directed by Jamie King.

Sorry was promoted as the second single from Confessions On A Dance Floor. The #1 dance/club hit was written and produced by Madonna and Stuart Price.

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Today in Madonna History: January 9, 1999

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On January 9 1999, Madonna began filming the music video for Nothing Really Matters at Silvercup Studios in the Long Island City neighborhood of Queens in NYC.

The imagery in the video was inspired by Arthur Golden’s 1997 bestselling novel, Memoirs Of A Geisha. It marked Madonna’s first collaboration with Swedish director Johan Renck, who had been introduced to Madonna by Ray Of Light video director, Jonas Åkerlund.

Today in Madonna History: November 24, 1992

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On November 24 1992, the music video for Deeper And Deeper premiered on MTV.

The clip was directed by Bobby Woods, who was an Executive Producer at Madonna’s companies Boy Toy Inc. and the film division of Maverick. The Warhol-inspired trip down memory lane featured many familiar faces from Madonna’s life, including Seymour Stein, Debi Mazar & Guy Oseary.

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Woods recalled the video and shared Madonna’s handwritten concept notes for the shoot in an interview with fansite Madonna New Era:

Madonna wanted to do an Andy Warhol/Edie Sedgwick styled video. She believed, and I think this is accurate, that there was a similar feel to the times of America in the Roaring ’20’s and the Disco ’70’s. A wildness. The video was made very quickly. Deeper and Deeper is a great song, one of her best dance records for sure, thanks to Shep Pettibone. The dance sequences in the video are 100% spontaneous. We loaded a dance floor with people, put her record on, and the dancing began. I have danced with Madonna many times. So I can understand why those people wanted to dance with her as well. It’s a thrill. She also brought along Udo Kier and Holly Woodlawn who were part of the original Warhol crowd. Her pal Sofia Coppola (who I adore) came along, too, as well as Debi Mazar and Ingrid Casares… For me, working with her was a lot of fun. First off, she’s extremely smart. Secondly, it’s all her doing. Thirdly, nobody is more professional. And most importantly, she has the great ability to bring together very talented people, and make them want to do their very best for her. This is true of all the stylists, musicians, dancers, filmmakers, photographers, everybody. Many of them do the best work of their careers during their time with her. It’s a great and rare talent. It is my belief that this spirit carries over to the fans, who are also lifted up by this talent.”

Today in Madonna History: October 21, 1995

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On October 21 1995, the music video for I Want You by Madonna with Massive Attack hit #11 on VH1’s weekly chart in the U.S.

The video for I Want You is somewhat of an anomaly in Madonna’s career. The song was initially intended to be a joint release to promote both Inner City Blues (a Marvin Gaye tribute album on Motown Records) and Madonna’s own Something To Remember ballads collection on Sire/Maverick. Naturally, a music video was commissioned to accompany the planned single.

Unfortunately, legal wranglings between the two record companies ensued when Motown insisted on releasing the tribute album ahead of Madonna’s album. Concerned that the move could negatively impact sales of Something To Remember, Madonna’s label apparently backed away from plans to fully promote I Want You.
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Fortunately for fans, the song’s excellent music video, which had already been completed by director Earle Sebastian, was not shelved. It was serviced to video channels ahead of the release of both albums and received moderate support despite the song’s absence from radio.

The video quickly faded into obscurity, however, once Madonna’s You’ll See single and its accompanying video were given a full promotional push from her label less than a month later.