Today in Madonna History: May 12, 1998

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On May 12 1998, Madonna’s Ray of Light video premiered on MTV.

The video was directed by Jonas Åkerlund, with Madonna’s scenes being shot on March 25–26, 1998 at Raleigh Studios and Florentine Gardens nightclub in downtown Los Angeles. The images of various cities include Los Angeles, New York, London, Las Vegas and Stockholm.

The video was ranked No. 40 on VH1’s 100 Greatest Videos, listed No. 1 on Back In… 98’s Top 5 Best Videos, ranked No. 7 on Listed’s Top 40 Memorable Videos Pt. 1 & 2, on MuchMoreMusic, and ranked No. 26 on MuchMusic’s 100 Best Videos. It was ranked at number four on “The Top 100 Videos That Broke The Rules”, issued by MTV on the channel’s 25th anniversary in August 2006.

The video received a total of eight MTV Video Music Awards nominations, becoming Madonna’s second most-nominated video at the award show, after “Vogue” in 1990. It won five awards for Video of the Year, Best Female Video, Best Direction, Best Editing and Best Choreography, becoming her most-winning song at the show.

Today in Madonna History: May 11, 1993

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On May 11 1993, the music video for Fever premiered on MTV. The video was directed by Stéphane Sednaoui.

Today in Madonna History: April 28, 2001

On April 28 2001, Madonna’s What It Feels Like For A Girl was the Hot Shot Debut (highest new entry) at #38 on Billboard’s Dance/Club Play chart. What It Feels Like For A Girl eventually became Madonna’s 25th #1 Dance hit in the U.S.

Despite the club success of the remixes, some fans and critics were displeased with the use of the Above & Beyond remix in the music video, and with the dark nature of the Guy Ritchie-directed clip, preferring the more subtle and restrained attack of the album version. Others felt that the more aggressive and confrontational feel of the remix and video were natural extensions of the emotions and experiences that Madonna was exploring within the song; feelings that were left bubbling beneath surface of the deceptively gentle and subdued album mix.

Regardless of which side of the fence you’re on, in retrospect one thing is clear: when revisited through the lens of the current “Me Too” movement, the overarching themes that Madonna explored with the release of What It Feels Like For A Girl were ahead of the curve in terms of social discourse. Although the same could be said for so much of Madonna’s work.

 

Today in Madonna History: April 8, 2003

On April 8 2003, American Life was released digitally as the lead single from Madonna’s ninth studio album of the same name.

American Life was written and produced by Madonna and Mirwais Ahmadzaï, and was released by Maverick Records.

 

Today in Madonna History: April 7, 2000

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On April 7 2000, Madonna’s Beautiful Stranger won Best Cinematography In A Music Video at the 9th annual Music Video Production Association (MVPA) Awards at the Directors Guild of America in Los Angeles, California.

The video was directed by Brett Ratner.

Today In Madonna History: March 29, 1985

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On  March 29 1985, Madonna’s Into The Groove video (from Desperately Seeking Susan) premiered on MTV.

Lyrics:

And you can dance
For inspiration
Come on
I’m waiting

Chorus:

Get into the groove
Boy you’ve got to prove
Your love to me, yeah
Get up on your feet, yeah
Step to the beat
Boy what will it be

Music can be such a revelation
Dancing around you feel the sweet sensation
We might be lovers if the rhythm’s right
I hope this feeling never ends tonight

Bridge:

Only when I’m dancing can I feel this free
At night I lock the doors, where no one else can see
I’m tired of dancing here all by myself
Tonight I wanna dance with someone else

(chorus)

Gonna get to know you in a special way
This doesn’t happen to me every day
Don’t try to hide it love wears no disguise
I see the fire burning in your eyes

(bridge)
(chorus)

Intermediate:

Live out your fantasy here with me
Just let the music set you free
Touch my body, and move in time
Now I now you’re mine

You’ve got to

(chorus lyrics)
(bridge)
(intermediate)

Now I know you’re mine, now I know you’re mine
Now I know you’re mine, now I know you’re mine
You’ve got to

(chorus)
(chorus lyrics)
(repeat and fade)

Today in Madonna History: March 25, 1995

On March 25 1995, Madonna’s Bedtime Story music video was featured in an article in Billboard magazine.

The article focused on Warner’s decision of previewing the video in movie theaters, which was a new marketing strategy that had not been attempted previously.