Today in Madonna History: February 16, 1998

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On February 16 1998, the music video for Frozen premiered on MTV at 4 p.m. Directed by Chris Cunningham, the video was filmed in the Mojave Desert in California from January 7th to 10th.

Initially Madonna had considered filming the video in Iceland but decided that a barren desert would create a similarly desolate backdrop, without the added difficulty of filming in extreme cold temperatures. As it turned out, filming in the desert at dusk in January was far from the warm location she had envisioned; low temperatures and an accompanying rainstorm left much of the crew under the weather.

In an interview with MTV News, Cunningham stated that Madonna became interested to work with him after seeing his Aphex Twin-directed music video, “Come to Daddy” (1997). The black goth gown outfit Madonna wears in the video was designed by Olivier Theyskens, and provided by then-new collaborator, designer Arianne Phillips.

Today in Madonna History: February 6, 1991

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On February 6, 1991, Madonna’s The Immaculate Collection video collection was certified multi-platinum for sales of 150,000 units in the USA.

Today in Madonna History: December 20, 2005

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On December 20 2005, Madonna’s official website confirmed that Jamie King would direct the music video for Sorry, the second single from Confessions On A Dance Floor.

The video was conceived as a sequel to the album’s first single, Hung Up.

Today in Madonna History: November 11, 1989

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On November 11 1989, the music video for Oh Father premiered on MTV in the US. Filmed at Culver Studios, California in late October, 1989 by director David Fincher, the black & white clip drew cinematic influence from the 1941 Orson Welles film, Citizen Kane. Its narrative expanded on darker elements from Madonna’s life – focusing on the death of her mother, her relationship with her father and the recurring effects of childhood trauma in her adult life. The clip’s icily detached symbolism and heavy subject matter are counter-balanced by overarching themes of forgiveness and inner-strength.

In a 2009 interview with The Guardian, Fincher recalled:

“I had kinda talked Madonna into releasing Oh Father as a single and we did this video and were very happy with the video – but nobody ever saw it because the song wasn’t a hit.”

Although the video was put into rotation on MTV, the channel had requested that Madonna remove a scene that displayed a close-up of the deceased mother’s lips sewn shut – a request that she refused to consider. Compounded by a tepid response to the song from radio, where its bleak overtones clashed with playlists of the day, the single stalled at number twenty in the US – her lowest peak on the Hot 100 at the time (excluding her first two singles, neither of which broke into the Hot 100). In Canada the video was put into heavy rotation and the release fared slightly better on the charts, peaking at number fourteen.

Despite its relative lack of commercial appeal, the song and video are frequently cited as a creative triumph for Madonna by fans and critics alike.

Today in Madonna History: November 10, 1984

On November 10 1984, Billboard magazine reported that Madonna’s Like A Virgin music video had been added to MTV’s playlist, immediately earning heavy rotation status on the network.

Filmed in Venice, Italy, the video marked Madonna’s second collaboration with director Mary Lambert. Lambert later recalled of the shoot:

“For Like a Virgin I said ‘Lets do it in Venice!’ The idea of Madonna singing in a gondola was the most outrageous thing I could think of. And Madonna dug it, because she has the whole thing with the Catholic Church and her Italian heritage. It turned into a huge party.”

Today in Madonna History: November 9, 1990

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On November 9 1990, Madonna began filming the Justify My Love video at the Royal Monceau Hotel in Paris, France, directed by Jean-Baptiste Mondino.

During a Reddit AMA (Ask Me Anything) segment in September 2013, Madonna told her fans that she considers Justify My Love to be her favourite Madonna music video.

Is Justify My Love the steamiest music video that you’ve ever seen?

Today in Madonna History: November 4, 1995

On November 4 1995, Madonna’s You’ll See was reviewed by Billboard magazine’s Larry Flick. Written & produced by Madonna & David Foster, the song of self-empowerment served as the lead single from her collection of ballads, Something To Remember.

 

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