Today in Madonna History: September 28, 1983

On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.

Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.

Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.

Today in Madonna History: September 7, 1983

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On September 7 1983, Madonna’s Holiday was released in the USA.  The hit single eventually climbed to #16 on the Billboard Hot 100.

Holiday was Madonna’s third single after Burning Up (her second) and Everybody (her debut single).

The artwork in this post is exclusive to the Australian release of Holiday.

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Today in Madonna History: April 9, 1983

On April 9 1983, Madonna’s Burning Up debuted at #66 on Billboard’s Hot Dance Music/Club Play chart in the USA.

 

Today in Madonna History: January 22, 1983

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On January 22 1983, Madonna’s Everybody peaked on Billboard’s Bubbling Under singles chart in the U.S., spending the first of three consecutive weeks at #107. Although the song managed to bubble under for a total of eight weeks, it didn’t gain enough support from mainstream radio to break into the Hot 100.

Today in Madonna History: January 8, 1983

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On January 8 1983, Everybody peaked at number-three on the US Hot Dance Music/Club Play chart. It would remain locked in that position for three weeks before quickly descending. Then known as Hot Dance/Disco, it was Madonna’s first appearance on the chart that she continues to rule today, with a total of 46 number-one hits under her belt (as of July 2015).

Long live the Dancing Queen!

Today in Madonna History: October 29, 1983

On October 29 1983, Holiday made its debut on Billboard Hot R&B Singles & Tracks chart in the U.S. It peaked at #25 on the R&B chart on January 14, 1984.

Today in Madonna History: September 24, 1983

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On September 24 1983, Madonna performed Physical Attraction, Everybody, Holiday and Burning Up at Uncle Sam’s Club in Levittown, New York.

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