Today in Madonna History: September 28, 1983

On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.

Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.

Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.

Today in Madonna History: September 3, 1983

On September 3 1983, as Madonna’s first album entered the Billboard Top 200 Albums chart at # 190 in the U.S., the album was profiled for the second week in a row by Billboard magazine – this time being featured in the New On The Charts section (pictured above).

Today in Madonna History: August 27, 1983

On August 27 1983, Madonna’s debut album was reviewed in Billboard magazine. In the same issue, the album made its chart debut at #201 on the Bubbling Under LP chart.

Today in Madonna History: August 24, 1998

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On August 24 1998, Drowned World/Substitute For Love was released as the third single from Ray Of Light in most major markets outside North America. The song was written by Madonna, William Orbit and David Collins (Rod McKuen and Anita Kerr were also credited for sampled use of their composition “Why I Follow The Tigers” performed by The San Sebastian Strings) and was produced by Madonna and Orbit.

With the album’s title track being issued as the second single in North America a month after its release in other markets, it was decided to release Drowned World/Substitute For Love to fill the gap until her next international single release, The Power Of Good-bye. The single peaked at number-ten in the UK, at number-five in Italy and at number-one in Spain. Despite not being released in Canada, the song managed to reach number eighteen on the Canadian singles chart based solely on sales of the European import single, and without any promotion from radio or music video stations. Club play of the imported single, which featured remixes of both Drowned World/Substitute For Love and its b-side, Sky Fits Heaven, prompted a brief appearance by the latter on the U.S. Hot Dance/Club Play Chart, peaking at number forty-one.

The music video, filmed in London by director Walter Stern, caused a minor controversy due to scenes of Madonna’s car being chased by paparazzi on motorcycles, an image still fresh in the public’s mind at the time due the circumstances surrounding the death of Princess Diana. Liz Rosenberg denied that the scene had anything to do with the late Princess, adding that the video was about Madonna’s own experience and relationship with fame.

The song is often ranked as a fan favorite and seems to be highly-regarded by Madonna as well, considering her 2001 concert tour was named after the song and it was used as the show’s opening number. It was also performed during 2006’s Confessions Tour and appeared on her second greatest hits collection, GHV2. An early demo version of the song believed to be produced with Patrick Leonard titled No Substitute For Love leaked online in the early 2000’s. The demo contains similar lyrics but a completely different musical backing track and melody. The music that was used on the final version of the song was a previously composed instrumental track by William Orbit.

Famous faces, far off places
Trinkets I can buy
No handsome stranger, heady danger
Drug that I can try
No ferris wheel, no heart to steal
No laughter in the dark
No one-night stand, no far-off land
No fire that I can spark

Today in Madonna History: April 30, 1983

On April 30 1983, Madonna’s second single – the double A-side Burning Up/Physical Attraction – moved into the Top 10 on Billboard’s Dance/Disco Top 80 chart (now known as Hot Dance/Club Play), leaping from #18 to #9.

Interestingly, the release charted as Physical Attraction/Burning Up throughout its run on the Dance chart. When two songs are promoted together to dance clubs, Billboard will generally position the track that earns the higher number of spins first in its Dance chart entry.

The same Billboard issue also saw some early radio support for Madonna, as New York City’s WKTU-FM featured Physical Attraction among their top playlist adds for the week.

Today in Madonna History: April 9, 1983

On April 9 1983, Madonna’s Burning Up debuted at #66 on Billboard’s Hot Dance Music/Club Play chart in the USA.

Is Burning Up one of your favourite Madonna songs?

I grew up with my older sister first loving the Like A Virgin-era, so I wasn’t always aware of it. When I began my adventure into Madonna fandom, I was pleasantly surprised to learn that there was an edgier Madonna before the likes of Material Girl and Dress You Up. I LOVE the video for this song and the song itself — and I’m so glad that she’s embraced it LIVE over the last few years. – Jay

Today in Madonna History: January 22, 1983

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On January 22 1983, Everybody peaked on Billboard’s Bubbling Under singles chart in the U.S., spending the first of three consecutive weeks at #107. Although the song managed to bubble under for a total of eight weeks, it didn’t gain enough support from mainstream radio to break into the Hot 100.

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