On March 4 1998, Madonna’s Frozen debuted at number eight on the Billboard Hot 100.
The lead single from Ray of Light climbed to number two on April 4 1998, behind the K-Ci & JoJo song All My Life. Frozen became the sixth single by Madonna to reach the top two position, surpassing Elvis Presley for the most number-two songs.
On March 3 1998, Madonna’s seventh studio album, Ray Of Light, was released in North America.
Spawning five singles and winning four Grammy awards, it garnered near-universal acclaim upon its release and it is often cited as a high watermark in Madonna’s career as a recording artist.
Ray Of Light was produced by Madonna & William Orbit with additional production by Patrick Leonard & Marius De Vries.
On March 1 1998, the lead single from Madonna’s Ray of Light album, Frozen, debuted on the ARIA (Australian Recording Industry Association) Singles Chart at its peak of number five. The next week Frozen fell to number nine, but it returned to its peak of number five on March 15 1998 where it held steady for another three weeks.
Australia released Frozen with a unique picture CD (5-track).
On February 16 1998, Madonna’s Frozen music video premiered on MTV.
The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice. Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.
Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:
On February 14 1998, performed a three-song mini-set to promote the release of her upcoming album Ray Of Light at The Roxy nightclub in New York City. The exclusive event marked Madonna’s first club show in fourteen years and featured performances of Sky Fits Heaven, Shanti/Ashtangi and a ten-minute version of Ray Of Light.
On January 26 1998, Madonna was interviewed by Ian “Molly” Meldrum in Los Angeles, California during the promotional campaign for her upcoming album, Ray Of Light.
The interview aired in early March as an Australian television special, sponsored by Warner Music Australia.
On January 7 1998, filming began for Madonna’s Frozen music video in the California desert with director Chris Cunningham.
Cunningham recalled the initial concept for the video in his book, Directors Label:
“The original treatment was, like, massive piles of bodies in the desert. All these figurative sculptures made up of bodies that were all multiple Madonnas. They were all going to split and break up and change into ravens and then change into dogs. Just a performance video, but a really elaborate one using her, her clothes, and any shapes that would come out of her clothes.”
