On March 9 1998, Frozen hit #1 on the Italian Singles Chart (FIMI). On the same date, the Ray Of Light album made its debut at #1 in Italy.
The single would top the Italian charts for four weeks while the album spent three weeks at #1.
On March 7 1998, Madonna’s Frozen climbed to #2 on the Billboard Eurochart (in its second week), behind Celine Dion’s #1 My Heart Will Go On.
On March 6 1998, Madonna spent the day in Toronto, Canada conducting a press conference and various print interviews to promote her new album, Ray Of Light, released earlier that week. She ended the day with a live, hour-long interview on Much Music hosted by VJ’s Master T (personally selected by Madonna herself after viewing reels of the station’s on-air personalities) and Geneviève Borne (a self-proclaimed Madonna fan and VJ from Much Music’s French-language sister station, Musique Plus).
The much-hyped event, which marked Madonna’s first and only visit to the Much Music studios, was prefaced by the Canadian music video channel’s second Madonnathon – a day of all-Madonna programming. The first, which featured her 1992 interview with Jonathan Ross and a then-recent press junket interview with The New Music’s Jana Lynne White (and all of her music videos), aired in January of 1993 at the height of the Sex/Erotica/Body Of Evidence backlash.
After the appearance was announced, fans seeking a limited hot spot inside the studio for the interview were asked to call in and were queried a series of Madonna-related trivia questions to prove their worthiness, while others who didn’t make it inside lined the streets of the Queen St W studios on the day of the event to welcome the Queen of Pop to Toronto.
On February 16 1998, Madonna’s Frozen music video premiered on MTV.
The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice. Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.
Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:
On February 14 1998, performed a three-song mini-set to promote the release of her upcoming album Ray Of Light at The Roxy nightclub in New York City. The exclusive event marked Madonna’s first club show in fourteen years and featured performances of Sky Fits Heaven, Shanti/Ashtangi and a ten-minute version of Ray Of Light.
On December 9 1998, Madonna attended the Fire & Ice Ball at Universal Studios in Hollywood, benefitting the UCLA Women’s Cancer Research Program.