On February 16 1998, Madonna’s Frozen music video premiered on MTV.
The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice. Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.
Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:
- Frozen – Radio Edit
- Frozen – Album Version
- Frozen – Hook For Call Out Research
On January 16 1999, The Power of Good-Bye spent its sixteenth and final week on the Billboard Hot 100 Airplay chart at #75. The song had peaked at #26 on the Hot 100 Airplay chart during the week of November 28, 1998.
On November 20 1998, the U.K.’s Channel 4 aired a Madonna interview conducted by Johnny Vaughan. The special was titled Johnny Meets Madonna and was part of Madonna’s European promotional campaign for The Power Of Good-Bye and the Ray Of Light album.
On November 7 1998, Sky Fits Heaven peaked at #41 on Billboard’s Hot Dance/Club Play chart in the US.
Although the song was not released commercially or promotionally in North America, remixes by Sasha and Victor Calderone released abroad on the Drowned World/Substitute For Love single managed to garner enough club play in the U.S. to merit a six-week run on the chart (plus one week on the Hot Dance Music Breakouts chart).
A remix video of Sky Fits Heaven (Sasha Remix) featuring outtakes from the Ray Of Light music video was serviced to select clubs, and this non-traditional form of promotion may have contributed to its chart placement.
On July 25 1998, the music video for Drowned World/Substitute For Love premiered in Europe. The video was directed by Walter Stern and was filmed on June 26 & 27 1998 at London’s famous Claridge’s Hotel and Piccadilly Circus.
The video caused some controversy when the British press reported that it would feature scenes of Madonna’s car being chased by paparazzi on mopeds, concluding that it was a reference to the death of Diana, Princess of Wales, the previous year. Liz Rosenberg responded by denying that the scenes were intended to draw comparison to Diana’s death and insisting that the video was about Madonna’s own relationship with fame.
Sadly the video was not serviced to video channels in North America, and with online steaming and downloadable videos not yet prevalent at the time, most fans outside of Europe were only able to enjoy the video for the first time when it appeared on the 93:99 video collection over a year later.