On May 24 1998, the Ray of Light single made its debut on Australia’s ARIA Singles Chart at its peak position of #6. It was present for a total of seventeen weeks on the chart, and was certified Gold by the Australian Recording Industry Association (ARIA) for shipment of 35,000 copies of the single.
In ARIA’s year-end singles chart, Ray of Light ranked 57th for best-selling Australian single of 1998.
On April 27 1998, Madonna made an unannounced appearance at the 9th annual Rainforest Foundation Benefit Concert at New York City’s Carnegie Hall, where she performed Frozen with the East Harlem Violin Project, while wearing a Versace dress.
Jon Pareles from The New York Times felt that during this performance Madonna had “turned herself into America’s answer to Björk”.
Later that night, she wore a cowboy hat and joined various artists in a rendition of The Beatles’ With A Little Help From My Friends and Twist & Shout.
On April 11 1998, Madonna appeared on the cover of TV Guide.
In the issue, Madonna explains the relationship she had with Lourdes’ father, Carlos Leon:
“I was in love with him. A lot of people think I walked out on the street and looked at him and said, `You’re going to be my sperm donor. I had a relationship with him. I still have a relationship with him. We are really good friends. . . . the last thing I want my daughter to do is grow up without a father. I grew up without a parent.”
On March 9 1998, Frozen hit #1 on the Italian Singles Chart (FIMI). On the same date, the Ray Of Light album made its debut at #1 in Italy.
The single would top the Italian charts for four weeks while the album spent three weeks at #1.
On March 7 1998, Madonna’s Frozen climbed to #2 on the Billboard Eurochart (in its second week), behind Celine Dion’s #1 My Heart Will Go On.
On March 6 1998, Madonna spent the day in Toronto, Canada conducting a press conference and various print interviews to promote her new album, Ray Of Light, released earlier that week. She ended the day with a live, hour-long interview on Much Music hosted by VJ’s Master T (personally selected by Madonna herself after viewing reels of the station’s on-air personalities) and Geneviève Borne (a self-proclaimed Madonna fan and VJ from Much Music’s French-language sister station, Musique Plus).
The much-hyped event, which marked Madonna’s first and only visit to the Much Music studios, was prefaced by the Canadian music video channel’s second Madonnathon – a day of all-Madonna programming. The first, which featured her 1992 interview with Jonathan Ross and a then-recent press junket interview with The New Music’s Jana Lynne White (and all of her music videos), aired in January of 1993 at the height of the Sex/Erotica/Body Of Evidence backlash.
After the appearance was announced, fans seeking a limited hot spot inside the studio for the interview were asked to call in and were queried a series of Madonna-related trivia questions to prove their worthiness, while others who didn’t make it inside lined the streets of the Queen St W studios on the day of the event to welcome the Queen of Pop to Toronto.
On February 16 1998, Madonna’s Frozen music video premiered on MTV.
The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice. Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.
Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:
- Frozen – Radio Edit
- Frozen – Album Version
- Frozen – Hook For Call Out Research