On December 29 2001, megamixes issued to promote Madonna’s second greatest hits collection, GHV2, made their debut on Billboard’s Hot Dance Music/Club Play chart in the U.S. at #29.
Several promo-only singles were issued by Maverick/Warner featuring megamixes by Thunderpuss, Tracy Young and Johnny Rocks with Mac Quayle and charted collectively under the title Madonna Megamix.
An additional marketing push to club DJ’s came in the form of GHV2 Remixed: The Best of 1991-2001 – a promo-only companion collection issued on CD and vinyl that compiled full-length remixed versions of songs featured on GHV2.
On December 9 2001, Madonna presented the Turner Prize to artist Martin Creed at London’s Tate Britain gallery.
Madonna half-seriously plugged her greatest hits album, GHV2, before explaining her feelings of ambivalence towards the merit of awards in relation to the artistic process.
“Art is always at its best when there is no money, because art has nothing to do with money and everything to do with love. Like love, it can be inspiring, inexplicable, provocative and sometimes infuriating. Nevertheless, we can not live without it, so that is why I’m here – not because I think one artist is better than another, but because I want to support any artist who not only has something to say, but has the balls to say it. In a time when political correctness is valued over honesty, I would also like to say – right on motherfuckers! – everyone is a winner.”
Channel 4 unsuccessfully attempted to censor the speech during the live broadcast, and later issued an apology for Madonna’s choice of words, which aired prior to the 9pm watershed. Madonna later explained that she had not intended to use profanity until the producers asked to review the content of her speech prior to the broadcast, sparking her defiance.
On March 15 1999, Madonna’s publicist, Liz Rosenberg, confirmed to MTV News that a tour in support of Ray Of Light had been canceled. Instead, Madonna would be working on a number of other projects including:
- A new song with Ricky Martin for his next album
- A new song for the Austin Powers 2 soundtrack
- Assembling a new greatest hits album (Liz called it “The Immaculate Collection 2“) with a few new songs
- Starring in a new film, The Next Best Thing, with Rupert Everett
Liz had this to say:
“The starting date of the movie was postponed, and it created such a small window to turn things around and get into total tour mode and put together the kind of show Madonna does, with no stone unturned, that she thought it would be better to wait until 2000.”
On December 18 2001, the first of a two-part interview with Matt Lauer to promote GHV2 aired on the Today show in North America. The second part aired the following day.
Coming off a busy year for Madonna, her involvement in promoting the retrospective was limited, with this being her only television interview that tied in with its release.
On December 12 2001, Madonna participated in a MSN Live Chat, to promote GHV2 (Greatest Hits Volume 2), which was released on November 12.
Here are some GHV2 related questions from Madonna’s fans and her answers from the live chat:
Do you think that the journey that the Immaculate Collection covers is greater than GHV2?
No, actually the opposite. I experienced a much greater journey later, and I was paying attention more.
Which song do you wish was on GHV2 but was left off?
I don’t. At the end of the day, if people want to hear a song, they can go get the record it was on. I don’t regret not having anything else on it (GHV2).
I am really pleased to have a new greatest hits collection from you but why aren’t there any new songs in GHV2?
Because they are my greatest hits. New songs would be false advertising because if it’s a new song, it wouldn’t be considered a greatest hit. That’s a little presumptuous isn’t it?
I found some Japanese expression in the cover of your GHV2. That reads “mo-dzi-ji-ra-mi-mi-dzi” (this is how we pronounce it). What does it mean?
It’s supposed to be my name in Japanese.
Madonna, thank you for joining us today to talk with your fans from around the world. Continued success with GHV2 and from all your fans and from all of us here on MSN, happiest of holidays.
Thank you! I enjoyed it immensely, happy holidays!
On October 5 2001, Warner Bros Records announced that Madonna would release GHV2 – a new greatest hits album of 15 songs from 1991-2001.
Designed as a follow-up to her massively successful 1990 hits compilation, The Immaculate Collection, it featured no new songs – reportedly due to Madonna’s hectic schedule – although residual tensions between Madonna and her label at the time may have also played into the decision. Instead, various remix artists were commissioned to create a series of promotional mega-mixes to promote the release.