On November 28 2000, Madonna performed a mini-set at London’s Brixton Academy. The show was part of the Don’t Tell Me Promo Tour, which began only two months after the birth of her second child, Rocco, and consisted of a few small club dates as well as television performances and interviews to promote the second single from her Music album. Aside from the promotional aspect, Madonna also used the club shows as an opportunity to test the waters for performing live shows again following a seven-year hiatus from touring. The Brixton gig closely mirrored her set at New York’s Roseland Ballroom several weeks earlier, with one notable exception being the addition of Holiday to the UK set-list.
The full London set-list consisted of:
- Impressive Instant
- Runaway Lover
- Don’t Tell Me
- What It Feels Like For A Girl
The Brixton Academy performance was streamed live across the internet to an estimated 9 million viewers.
On September 18 2001, Impressive Instant was released as a promotional club single to DJs in the US. Written and produced by Madonna & Mirwais Ahmadzaï, the track is bright and uplifting in its content and composition. Originally intended to be the fourth single of the Music album, a commercial release was cancelled due to a disagreement between Madonna and her recording company.
Potentially fearing the track as being too experimental to garner significant airplay, Warner had instead showed interest in releasing Amazing as the fourth single. If hopes were that it would replicate the airplay success of her similar-sounding summertime hit Beautiful Stranger several years prior, Madonna was reportedly less enthusiastic about repeating herself. Promotional copies of Amazing were issued in Germany, Spain, Columbia and Israel before Warner seemingly pulled the plug on pushing the song – perhaps at Madonna’s insistence. In the end, the rift reportedly resulted in neither track being released commercially, making Music her first studio album (excluding I’m Breathless) to spawn only three commercial singles.
Remixes that had been commissioned for Impressive Instant by the late Peter Rauhofer were finally released to clubs as a promotional single at the tail end of her successful Drowned World Tour.
Official Peter Rauhofer promotional remixes of Impressive Instant :
- Peter Rauhofer’s Universal Club Mix (aka Remix #1)
- Peter Rauhofer’s Universal Dub
- Peter Rauhofer’s Universal Radio Mixshow Mix
- Peter Rauhofer’s Drowned World Dub
- Peter Rauhofer’s Drowned World Dub Part 2
- Remix #2