On September 10 1998, Madonna performed Shanti/Ashtangi and Ray Of Light at the 15th annual MTV Video Music Awards at the Universal Amphitheatre in Los Angeles, California. Ray Of Light won Best Video, Best Female Video, Best Direction (Jonas Åkerlund), Best Choreography, Best Editing and Frozen won Best Special Effects.
On June 12 2015, Madonna’s Bitch I’m Madonna music video teaser premiered.
The video was shot in New York City at the Standard Hotel and was directed by long-time fan-favourite director, Jonas Åkerlund.
Jonas explained how the video evolved:
Madonna called me about Ghosttown. We hadn’t worked for a while because of different circumstances so when I heard all the songs Rebel Heart, I was very excited about Ghosttown. I connected to it creatively. And, yeah, we enjoyed working together. I was supposed to start something else right after and that got pushed and she asked me to do Bitch I’m Madonna. I saw it being so completely different from Ghosttown, something a little bit less serious, just fun and crazy.
On April 8 2015, Madonna’s Ghosttown music video premiered on VEVO. The music video was filmed in Los Angeles, directed by Jonas Åkerlund and co-starred Terrence Howard.
On February 10 2008, Madonna won her 7th Grammy Award. The Confessions Tour film, directed by Jonas Åkerlund, took home the award for Best Long Form Music Video.
It marked Madonna’s fourth Grammy nomination for Best Long Form Music Video, and her second win in the category:
- Blond Ambition World Tour Live – Won (1992)
- The Girlie Show: Live Down Under – Nominated (1995)
- I’m Going To Tell You A Secret – Nominated (2007)
- The Confessions Tour – Won (2008)
On February 4 2003, filming for Madonna’s music video for American Life took place in Los Angeles with director by Jonas Åkerlund.
The casting call issued for the video sought the following:
Eastern European Man (30 – 60 yrs. old, Real people, THIN, interesting looking, great face, worn out looking, craggy). 4 Beautiful Models (drop dead gorgeous w. amazing legs and bodies). 10 soldiers (must have long hair and be willing to shave it for the video… good-looking, really good body). Hair stylist (male or female, any ethnicity, must be real hair stylists, think editorial type. Stylist (male or female, any ethnicity, 20’s, cool and interesting looking, think N.Y. 2 Babes (very voluptuous and buxom, bimbo types, b pin-up girls). Makeup artists (m or f, any ethnicity, a REAL makeup artist). 2 IRAQI kids (boys and girls, 4 – 7 yrs. old). African-American Male (35 – 50, THIN).
Åkerlund commented on the upcoming video to Swedish tabloid Aftonbladet:
“It’s great that Madonna gives me the trust to do this video. The song is super cool and aimed for the dance floors. I especially love that she gives me the trust to do the first single from the new album. There is a special feeling and ambition around the first single and a hell of lot of secrets. I had to sign a paper even before I got to listen to the song! The shooting will take 3 days.”
On February 24 1999, Madonna performed Nothing Really Matters at the 41st Annual Grammy Awards. Madonna also took home 4 Grammies:
- Best Pop Album – David Reitzas, Jon Ingoldsby, Pat McCarthy (engineers/mixers), William Orbit (producer) and Madonna (producer & artist) for Ray Of Light
- Best Dance Recording – Pat McCarthy (mixer), William Orbit (producer) and Madonna (producer & artist) for Ray of Light
- Best Short Form Music Video – Jonas Åkerlund (video director) and Madonna for Ray of Light
- Best Recording Package – Kevin Reagan (art director) for Ray of Light performed by Madonna
On June 20 2006, Madonna’s first live album, I’m Going to Tell You a Secret, containing songs from the documentary of the same name, was released.
The two-disc set included a CD with 14 songs (including a previously unreleased Demo Rock Version of I Love New York), and a DVD with the documentary film.
The documentary provided a behind-the-scenes look at Madonna’s 2004 Re-Invention Tour. The documentary was directed by Jonas Åkerlund.