On July 5 2010, Madonna began filming W.E. The film locations included London, New York and France.
Madonna on her decision to direct W.E.
“I directed Filth & Wisdom to teach myself about filmmaking… And now, with this self-punishing process of being a producer and a writer and a director, I’m taking the next step.”
On June 20 2010, Susan Boyle’s cover of Madonna’s You’ll See was released as a single from her debut album, I Dreamed A Dream.
Susan frequently performed the song during auditions in the early days of her career.
Her version was featured on the first episode of the 2010 Brazilian telenovela, Ti Ti Ti.
On January 12 2010, Live Nation and Warner Bros. announced that Madonna’s Sticky & Sweet Tour would be released on DVD, Blu-Ray and CD on March 30 2010:
Madonna’s most recent stage extravaganza, the “Sticky & Sweet” concert, will be released on March 30th, it was announced today by Live Nation, the world’s largest live music company.
“Sticky & Sweet”, which was produced by Live Nation, was the most successful tour by a solo artist in history and was seen by over 3.5 million fans in 32 countries around the world. The show, which will be distributed by Warner Bros Records, will be available on DVD, Blu-Ray and CD and will include many of the Material Girl’s hits from the course of her unprecedented career including, “4 Minutes,” “Like a Prayer,” “Hung Up” and “Ray of Light”. Filmed in Buenos Aires, over four days to a crowd exceeding 256,000 fans, the concert also includes a show stopping moment when Madonna performs a historic “Don’t Cry For Me Argentina” to a thunderous audience response from her Argentine fans. Also included are several hits from the multi-Grammy winner’s most recent CD “Hard Candy” which debuted at No. 1 in 37 countries. The DVD also includes 30 minutes of exclusive footage filmed behind the scenes during the course of the tour.
“Part concert, part block party and all fun, there is still only one Madonna,” raved the Oakland Press in their review of the “Sticky & Sweet” Tour. “A night of triumph and defiance… A two hour multi-media juggernaut,” glowed the LA Times. “Our lady of perpetual motion…This may be the best tour she’s ever stitched together,” claimed the NY Post.
On December 16 2010, Madonna released a special statement to her fans:
“It’s official! I need to move. I need to sweat. I need to make new music! Music I can dance to. I’m on the lookout for the maddest, sickest, most bad ass people to collaborate with. I’m just saying……”
Madonna’s search would result in the creation of her twelfth studio album, MDNA.
On July 20 2010, photos by Steven Klein for Dolce and Gabbana’s Fall Winter 2010/2011 ad campaign featuring Madonna surfaced on the internet.
Capturing an Italian family lead by the matriarchal figure of Madonna, the campaign told the story of a close knit family. From a family portrait to a meal at the table, the images showed a new direction for the Italian luxury brand.
On July 5 2010, principal photography on W.E., Madonna’s directorial feature debut began in the UK.
Madonna had this to say about her decision to direct W.E.:
“I directed Filth & Wisdom to teach myself about filmmaking… and now, with this self-punishing process of being a producer and a writer and a director, I’m taking the next step.”