Today in Madonna History: April 5, 2003

american-life-music-video-april-5-1 american-life-music-video-april-5-2 american-life-music-video-april-5-3 american-life-music-video-april-5-4 american-life-music-video-april-5-5 american-life-music-video-april-5-6 american-life-music-video-april-5-7

On April 5 2003, an Australian interview aired that demonstrated Madonna’s quick change of heart regarding the American Life music video.

During the interview with Richard Wilkins, the following dialog takes place:

Wilkins: “You’re going to get all sorts of criticism I think.”

Madonna: “Why. Tell me why!”

W: “People are going to say it’s inappropriate to show bombs going off and planes bombing people.”

M: “Why? That’s on the news every five minutes! I’m just using news footage that’s already been seen by everyone.”

W: “I’m suggesting that some people are going to think maybe it’s ill-timed.”

M: “But in a way it’s perfect timing, because it’s what we are experiencing right now – so, it’s American life. It’s very current and appropriate I think.”

Wilkins may have convinced Madonna to go cold on the idea.

“Maybe I did, perhaps I caused her to think again,” he said. “She is very proud of the video, as she should be because it’s incredible.”

By the time the interview aired (a week later), Madonna had already pulled the American Life video and made a statement regarding her choice.

You can read the statement and watch the full music video here.

Today in Madonna History: April 4, 1989

On April 4 1989, Pepsi-Cola announced it had banned all future broadcasts of the Madonna/Pepsi-Cola commercial, cancelled her 1-year contract and the sponsorship of what would have been the Like A Prayer World Tour, due to the boycott threats from religious groups against her own Like A Prayer music video.

Here’s a snippet of an article from the New York Times (printed April 5, 1989):

”When you’ve got an ad that confuses people or concerns people, it just makes sense that that ad goes away,” said Tod MacKenzie, a spokesman for Pepsico Inc. He would not say whether Pepsico had canceled its sponsorship of Madonna’s tour.

Pepsico paid Madonna more than $5 million to appear in a two-minute commercial that first appeared on March 2. In it, Madonna traveled back to her 8th birthday.

Jay’s Thought: Had the Like A Prayer World Tour gone forward as planned, Madonna might not have participated in Dick Tracy or released I’m Breathless or Vogue for that matter. How different would the Like A Prayer World Tour set-list have been from Blond Ambition?

Today In Madonna History: February 24, 1996

bullfight-take-a-bow-youll-see-madonna-1 bullfight-take-a-bow-youll-see-madonna-2 bullfight-take-a-bow-youll-see-madonna-3 bullfight-take-a-bow-youll-see-madonna-4

On February 24 1996, Madonna was at the centre of a controversy when animal-rights group PETA placed a full-page ad in Billboard magazine as an attack on her for promoting bullfighting in the Take A Bow and You’ll See music videos.

Today In Madonna History: February 22, 1991

madonna-justify-my-love-vhs-single-importado-unica-ed-1990_MLM-F-3251414171_102012

On February 22 1991, Madonna’s  Justify My Love VHS single was certified 4x platinum (400,000 units) in the USA.

Today in Madonna History: January 19, 1991

On January 19 1991, Billboard magazine reported on the controversy surrounding Madonna’s use of prose from the Book of Revelations in a remix featured on the maxi-single of Justify My Love, titled The Beast Within. The remix was created by Madonna & Lenny Kravitz during the recording session for Justify My Love.

While The Beast Within would later be featured prominently in 1993’s Girlie Show tour and as the opening sequence of 2004’s Re-Invention tour, in both cases the biblical verse that had sparked the controversy was excluded.

The article also mentions the song’s use of Public Enemy’s Security Of The First World as the basis of Justify My Love‘s rhythm track, with Public Enemy’s co-producer revealing an intent to sue Madonna & Kravitz over its use. Madonna had only received credit for “additional lyrics” on the song, while Kravitz was originally credited as composer and producer.

Today in Madonna History: January 15, 1993

body-of-evidence-madonna-1 body-of-evidence-madonna-2 body-of-evidence-madonna-3 body-of-evidence-madonna-4 body-of-evidence-madonna-5 body-of-evidence-madonna-6 body-of-evidence-madonna-7 body-of-evidence-madonna-8 body-of-evidence-madonna-9 body-of-evidence-madonna-10

On January 15 1993, Body of Evidence was released across North America. The erotic thriller was produced by Dino De Laurentiis and directed by Uli Edel.  The film starred Madonna and Willem Dafoe, with Joe Mantegna, Anne Archer, Julianne Moore and Jürgen Prochnow in supporting roles.

The theatrical release for the film received the rare NC-17 rating (“No Children Under 17 Admitted”).

Sex was a game to her. She got off on the control. She always used to tell me it had to be her way.

When was the last time you watched Body of Evidence? Thoughts?

Today in Madonna History: December 17, 1990

People-december-17-1990-a People-december-17-1990-bjustify-my-love-video-still-december-17

On December 17 1990, Madonna’s Justify My Love video was the subject of a feature by Steve Dougherty, in People magazine: Madonna Exposes, MTV Opposes: Is her new, naughty video art or just a Boy Toy marketing ploy? 

How does Justify My Love differ from other skin-with-a-beat videos? Let us count the ways. Here’s Madonna, in black bra, stockings and stiletto heels, putting the moves on her real-life boyfriend, model Tony Ward. Moments later she’s lip-synching with Parisian model Amanda Cazalet, 25, who is dressed like a Nazi hooker with suspenders that barely cover her nipples. Now Madonna, Cazalet and Ward are offering free instruction in a certain Kama Sutra technique while two very androgynous gents pat each other more affectionately than football players after a big play. All of which has left fans hot, censors bothered and fearless news programmers lined up to air the forbidden footage. The video single will be on sale before holiday shopping malls close; could it have been teed up better?

%d bloggers like this: