On September 4 1987, Madonna performed Causing A Commotion live via satellite from the Stadio Communale in Turin, Italy, during the Who’s That Girl World Tour and won Best Female Video for Papa Don’t Preach at the 4th annual MTV Video Music Awards at the Universal Amphitheatre in Los Angeles, California.
On July 21 1987, the Who’s That Girl: Original Motion Picture Soundtrack album was released.
Who’s That Girl was released as the lead single from the soundtrack, it became Madonna’s sixth single to top the Billboard Hot 100 chart, making her the first artist to accumulate six number-one singles in the 1980s, and the first female performer to earn that many number-ones as a solo act.
The album’s second single, Causing a Commotion, was released on August 25, 1987. In the United States, the single quickly climbed up the chart, ultimately peaking at number two in the week of October 24, 1987, the same week Michael Jackson’s Bad advanced to the pole position. It remained in second position for three weeks, before descending from the chart.
The third song released from the album was the European single The Look of Love. In the United Kingdom, The Look of Love was released on December 12, 1987, and entered the UK Singles Chart at position 15. The next week, it reached a peak of nine on the chart, her first single to miss the top five since Lucky Star in 1984.
Regarding her contributions to the soundtrack, Madonna said:
“I had some very specific ideas in mind, music that would stand on its own as well as support and enhance what was happening on-screen and the only way to make that a reality was to have a hand in writing the tunes myself… The songs aren’t necessarily about Nikki or written to be sung by someone like her, but there’s a spirit to this music that captures both what the film and the characters are about, I think.”
The only Madonna song not to be released as a single or performed live from the soundtrack was Can’t Stop. Madonna had been performing her three other songs from the soundtrack during the Who’s That Girl World Tour for over a month prior to the album’s release.
On February 7 1987, Open Your Heart hit #1 on the Billboard Hot 100 in the U.S. It was the 4th international single release from the True Blue album.
The single’s b-side, White Heat, was inspired by the 1949 Warner Bros. film of the same name starring James Cagney, to whom Madonna dedicated the song. Interspersed with dialogue taken directly from the film, Madonna’s lyrics put her love of double entendre to clever use as she compares the film’s themes of trust and betrayal among gang members to affairs of the heart.
White Heat was written and produced by Madonna & Patrick Leonard and was one of the earlier songs developed for the True Blue album, along with Open Your Heart. The initial copyright registration, submitted to the Library Of Congress in 1985, lists the song under its original title, Get Up Stand Tall.
Both songs were performed during 1987’s Who’s That Girl Tour. White Heat was also featured as the b-side for the single, Who’s That Girl, released in the summer of 1987.
On August 22 1987, Madonna’s Who’s That Girl single spent a second week at #1 on the Billboard Hot 100 Airplay chart in the USA.