On October 16 2002, Billboard released their review of Madonna’s Die Another Day:
The theme to the latest James Bond instalment, Die Another Day, is certainly a far cry from the melodic musings of Shirley Bassey, Nancy Sinatra, Paul McCartney, and even Duran Duran. Die Another Day in many ways picks up on the heels of Madonna’s inventive, experimental Music — thanks to her reunion with writer/producer Mirwais Ahmadzai — with a predominance of squiggly blips and zaps and enough effects on Madonna’s vocal to render it practically non-human. It’s an odd number, somewhat disjointed, a bit nonsensical, and not so much melodic as a highly stylized jam — but one must never underestimate the motivations of the long-and-lasting Madonna; and sure enough, with repeated listening, there are enough clever goings on and a hook that sinks into the consciousness to make this a captivating journey. James Bond purists may find themselves fitful that the traditional melodrama that marks such theme songs is remiss here, but radio jumped on the track weeks ahead of its official release, which will certainly fan the flames of publicity for the upcoming flick, out Nov. 22 in the U.S. On the horizon: an onslaught of remixes. Score another bull’s-eye for Madonna.
Madonna was scheduled to perform at The Forum on May 24th, 25th and 27th, however the May 25th show was rescheduled to May 26th due to illness. A brief statement posted on Madonna’s website on May 25th read:
“Madonna has the stomach flu and was ordered by her doctor to rest this evening. She will be back at 100% [on May 26th] and can’t wait to entertain her fans.”
All subsequent dates on the Re-Invention World Tour proceeded as scheduled.
On November 12 2002, the Die Another Day soundtrack for the 20th James Bond film of the same name, was released by Warner Bros. Records. The title song for Die Another Day was sung by Madonna, who also had a small cameo in the movie as Verity, a fencing instructor. The Die Another Day song was written and produced by Madonna and Mirwais Ahmadzaï.
What is your favourite James Bond theme song?
On October 10 2002, the music video for Die Another Day premiered on MTV. Helmed by Swedish directing team Traktor, the action-packed short for Madonna’s James Bond theme remains the second most expensive music video of all-time, with production costs surpassing the six-million dollar mark. The clip made its debut as part of an episode of MTV’s Making The Video – Madonna’s first appearance on the series.
Traktor’s Ole Sanders spoke to Norwegian newspaper Dagbladet about Madonna’s involvement in the clip’s development:
“We received daily e-mails with feedback that was concise, unambiguous and occasionally entertaining. She works extremely hard with gumption and detail, and it was clear to us how she has remained on top for twenty years. It was no use being unprepared with vague ideas disguised as creativity, as there was no place to hide.”
The video was filmed at Hollywood Center Studios in Hollywood, California between August 22 and August 27, 2002 – an atypically lengthy shoot by Madonna’s standards, likely due to the complexities of capturing the special effects and stunts featured throughout the Bond-influenced clip.
On August 24 2014, Madonna was featured in a Forbes Magazine piece written by Hugh McIntyre examining the Most Expensive Music Videos Of All Time:
Of all the expensive music videos made over time (and there are quite a few), the top five are created by only two artists: Michael Jackson and Madonna. This shouldn’t come as much of a surprise, as those two legends are some of the only ones who would have enough clout to rustle up millions for a four-minute movie. While other artists typically use music videos as a way of selling more copies of a certain song or album, these two turned the music video into an art form, attempting to top themselves with each new project. (*Adjusted for inflation to 2013 dollars.)
5. Michael Jackson — “Black or White,” $6.9 million* (originally $4 million)
The lead single from Jackson’s Dangerous needed a video that would be many things all at once—fun, meaningful, and above all else, memorable.
4. Madonna — “Bedtime Story,” $7.7 million* (originally $5 million)
“Bedtime Story” is the first of three Madonna music videos on this list, though the single it was made to promote is not one of the singer’s greatest successes. Directed by Mark Romanek, who would also direct the music video that ends up surpassing “Bedtime” as the single most expensive of all time. Not one to miss a publicity opportunity, Madonna premiered the video at movie theatres in New York City, Chicago, and Santa Monica. These days, it is housed permanently in a collection at the Museum of Modern Art in New York.
3. Madonna — “Die Another Day,” $7.9 million* (originally $6.1 million)
While the song received mixed reviews from critics, Madonna’s Bond song went on to be the best-selling dance song of 2002 and 2003, and its video was nominated for a Grammy. The James Bond-inspired video has the legendary pop star fighting herself, which was a mixture of green screens and intricate and expensive special effects. A few years ago, Billboard ranked the song the #6 song from the Bond franchise.
2. Madonna — “Express Yourself,” $9.4 million* (originally $5 million)
Madonna’s “Express Yourself” video cost $5 million to make back in 1989, making it the most expensive video ever made at the time. The clip, which was inspired by 1927 German science fiction film Metropolis was directed by David Fincher, who would go on to be nominated for Academy Awards for also directing both The Curious Case of Benjamin Button and The Social Network. The video sees the singer dressing in a masculine fashion, yet being as sexual as ever.
1. Michael Jackson and Janet Jackson — “Scream,” $10.7 million* (originally $7 million)
The video for “Scream,” the first single off Michael’s HIStory: Past, Present and Future, Book I album is really one for the books, and one of the few videos that everybody remembers seeing for the first time.
Madonna fans who are looking forward to seeing and hearing her on the new James Bond film, Die Another Day, will be chuffed to hear that her Madgeness will be taking a slightly bigger role in the flick than previously thought. Mrs R will record a cover of a song called If You Could Read My Mind for a spicy scene where Bond, played by Pierce Brosnan, seduces Halle Berry’s character, Jade. The song was originally recorded in 1970 by Gordon Lightfoot.
In fact, an original song titled Can’t You Read My Mind, written by Madonna & Mirwais, is registered in ASCAP’s database. String arranger Michel Colombier confirmed in May of 2002 that he had recorded a string arrangement for the song, referring to it as the theme for the upcoming Bond film. This suggests that it was likely an early version of the released theme song, Die Another Day, possibly featuring alternate lyrics that were later revised to tie in with the film’s title.