On July 25 1998, the music video for Drowned World/Substitute For Love premiered in Europe. The video was directed by Walter Stern and was filmed on June 26 & 27 1998 at London’s famous Claridge’s Hotel and Piccadilly Circus.
The video caused some controversy when the British press reported that it would feature scenes of Madonna’s car being chased by paparazzi on mopeds, concluding that it was a reference to the death of Diana, Princess of Wales, the previous year. Liz Rosenberg responded by denying that the scenes were intended to draw comparison to Diana’s death and insisting that the video was about Madonna’s own relationship with fame.
Sadly the video was not serviced to video channels in North America, and with online steaming and downloadable videos not yet prevalent at the time, most fans outside of Europe were only able to enjoy the video for the first time when it appeared on the 93:99 video collection over a year later.
On November 2 1999, the Madonna: The Video Collection 1993-99 was released on home video and DVD.
Madonna: The Video Collection 1993-99 was released as a collection of Madonna’s favourite videos from 1993-1999. The collection contains 14 videos: Bad Girl, Fever, Rain, Secret, Take A Bow, Bedtime Story, Human Nature, Love Don’t Live Here Anymore, Frozen, Ray Of Light, Drowned World, The Power of Goodbye, Nothing Really Matters, and Beautiful Stranger.
On September 22 1998, The Power of Good-Bye was released as the third North American single from the Ray Of Light album. It was the fourth single in international markets that opted to release Drowned World/Substitute For Love as the album’s third single.
In the UK, the release was promoted as a double A-side single with Little Star.
The Power Of Good-Bye was written by Madonna & Rick Nowels and was produced by Madonna, William Orbit & Patrick Leonard. An earlier demo version of the track, believed to have been produced by Madonna & Leonard prior to Orbit’s involvement in the project, leaked in 2002.
On November 27 1999, Madonna: The Video Collection 1993-99 hit #3 on the Billboard Top Music Videos chart.
Heather Phares from Allmusic gave the release five out of five stars and said:
“Madonna’s Video Collection: 1993-1999 adds to her status as one of the best represented artists on DVD. Though it doesn’t offer much in the way of DVD-specific features, the artistry of directors like Mark Romanek, Stephane Sedaoui, David Fincher, Jean-Baptiste Mondino, as well as Madonna herself, is on full display with videos like ‘Take a Bow’, ‘Bedtime Story’, ‘Human Nature’, ‘Frozen’, and ‘Ray of Light’. All in all, it’s a worthwhile collection of memorable videos from one of pop’s trendsetters.”
On August 24 1998, Drowned World/Substitute For Love was released as the third single from Ray Of Light in most major markets outside North America. The song was written by Madonna, William Orbit and David Collins (Rod McKuen and Anita Kerr were also credited for sampled use of their composition “Why I Follow The Tigers” performed by The San Sebastian Strings) and was produced by Madonna and Orbit.
With the album’s title track being issued as the second single in North America a month after its release in other markets, it was decided to release Drowned World/Substitute For Love to fill the gap until her next international single release, The Power Of Good-bye. The single peaked at number-ten in the UK, at number-five in Italy and at number-one in Spain. Despite not being released in Canada, the song managed to reach number eighteen on the Canadian singles chart based solely on sales of the European import single, and without any promotion from radio or music video stations. Club play of the imported single, which featured remixes of both Drowned World/Substitute For Love and its b-side, Sky Fits Heaven, prompted a brief appearance by the latter on the U.S. Hot Dance/Club Play Chart, peaking at number forty-one.
The music video, filmed in London by director Walter Stern, caused a minor controversy due to scenes of Madonna’s car being chased by paparazzi on motorcycles, an image still fresh in the public’s mind at the time due the circumstances surrounding the death of Princess Diana. Liz Rosenberg denied that the scene had anything to do with the late Princess, adding that the video was about Madonna’s own experience and relationship with fame.
The song is often ranked as a fan favorite and seems to be highly-regarded by Madonna as well, considering her 2001 concert tour was named after the song and it was used as the show’s opening number. It was also performed during 2006’s Confessions Tour and appeared on her second greatest hits collection, GHV2. An early demo version of the song believed to be produced with Patrick Leonard titled No Substitute For Love leaked online in the early 2000’s. The demo contains similar lyrics but a completely different musical backing track and melody. The music that was used on the final version of the song was a previously composed instrumental track by William Orbit.
Famous faces, far off places
Trinkets I can buy
No handsome stranger, heady danger
Drug that I can try
No ferris wheel, no heart to steal
No laughter in the dark
No one-night stand, no far-off land
No fire that I can spark