Today in Madonna History: March 24, 2012

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On March 24th 2012, The New York Post’s Page Six reported that Madonna’s video for Girl Gone Wild had been deemed too wild for general viewing on YouTube. It would be restricted to registered users over the age of eighteen in its uncensored form:

“Madonna’s steamy new video for Girl Gone Wild has been banned from open view on YouTube for being too raunchy, with scenes including nudity and a close-up of a man’s PVC-clad crotch. YouTube chiefs have restricted the video for those 18 years or above, and sources tell us they’ve told the superstar’s management that if they want it to be available for viewing by all, they must edit out shots of bare bottoms, a man rubbing his crotch and an implied masturbation scene where a man gyrates before a mirror. Madonna’s team was working yesterday on an edited version of the video for YouTube because, for the first time, it’s based its marketing strategy for her new album, MDNA, on social media, including a live Facebook interview with Jimmy Fallon today. A source told us, ‘YouTube has decided the video is too raunchy and should only be viewed by those 18 or over, and actually, the video is hard to find on the site. YouTube has sent Madonna’s team a list of shots that should be cut to make it appropriate for everyone.’ Fashion photographers Mert Alas and Marcus Piggott directed Girl Gone Wild, using much of the singer’s trademark erotic imagery, including topless men dancing in black tights (mantyhose) and platform heels. YouTube also took exception to an S&M-inspired scene of a silhouette in chains. The video was deemed ‘inappropriate for some users’ by YouTube, and viewers must verify they’re 18 or older and log in to watch it. Madonna’s rep, Liz Rosenberg, told us, ‘Some things never change. This is a throwback to [1990] when MTV refused to show Justify My Love.'”

A re-edited version of the Girl Gone Wild video was provided to YouTube several days later and was approved for general viewing.

Today in Madonna History: March 20, 2012

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On March 20 2012, Madonna’s Girl Gone Wild video was released.

The black-and-white music video was directed by Mert Alan and Marcus Piggott. The video featured Madonna and a number of male models in different looks, dancing with the Ukrainian group Kazaky. It received critical acclaim for the editing and the visuals, while reviewers noted that it took inspiration from several past videos released by Madonna, such as Erotica, Justify My Love, Human Nature and Vogue.

Artur Gaspar from Kazaky recalled:

“By the end of the day on set, our feet were bleeding and we had blisters… But if Madonna can repeat the dancing for the 50th time, why can’t we?”

Today in Madonna History: March 2, 2012

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On March 2 2012, Madonna’s Girl Gone Wild single was released by Interscope Records. Girl Gone Wild was the second single to be released from the MDNA album.

Madonna co-wrote the song with Benny Benassi, his cousin Alle Benassi (known together as the Benassi Bros.), and songwriter Jenson Vaughan.

The CD single included:
Album Version – 3:43
Justin Cognito Extended Remix – 4:48

The CD Maxi-Single and iTunes Digital Remixes included:
Madonna vs Avicii – Avicii’s UMF Mix – 5:16
Dave Audé Remix – 8:05
Justin Cognito Remix – 4:48
Kim Fai Remix – 6:33
Lucky Date Remix – 5:06
Offer Nissim Remix – 6:49
Dada Life Remix – 5:15
Rebirth Remix – 6:49

Today in Madonna History: April 9, 2012

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On April 9 2012, Avicii released the Ultra Music Fest Remix of Girl Gone Wild.  The remix kept all of Madonna’s original vocals, but the Swedish hitmaker lent his signature electro sounds to the back beat of the UMF Mix version. While Madonna’s album version of Girl Gone Wild was danceable as is, the revamped Avicii version made the song into an all-out party, with intense synth and Eurodance beats added to the MDNA track.