On February 20 2001, Madonna’s official website announced that Madonna planned to record a Spanish version of her next single, What It Feels Like For A Girl, with a tentative release date of late March.
While the Spanish version (titled Lo Que Siente La Mujer) featured on the maxi-single and serviced to Latin radio stations was set to the album version of the song, Madonna would blend the Spanish lyrics with the music from the Calderone & Quayle Dark Side Mix for the live version performed during the Drowned World Tour.
On February 17 2001, Don’t Tell Me hit #1 on the SoundScan Canadian Singles chart, spending a single week at the top.
After the long-running Canadian music industry publication RPM folded in late 2000, Nielsen SoundScan (which had tracked music sales across Canada since 1996) became the country’s recognized national singles chart publisher until the introduction of Billboard’s Canadian Hot 100 in 2007. Don’t Tell Me was Madonna’s first single to reach its peak during the SoundScan Canadian chart era.
On February 12 1984, Madonna was featured on The Dance Show, a syndicated American television variety show.
She appeared in a segment from New York performing Holiday and Borderline, followed by a brief interview in which she introduced her brother and backup dancer, Christopher. Borderline was also included in a second episode that aired a few months later on April 25th, as the single was climbing the charts.
Despite an extensive list of promotional appearances for her first album, this was Madonna’s only known television studio performance of Borderline until she revisited the song during a 2016 appearance on The Tonight Show with Jimmy Fallon.
On February 10 2008, Madonna won her 7th Grammy Award. The Confessions Tour film, directed by Jonas Åkerlund, took home the award for Best Long Form Music Video.
It marked Madonna’s fourth Grammy nomination for Best Long Form Music Video, and her second win in the category:
- Blond Ambition World Tour Live – Won (1992)
- The Girlie Show: Live Down Under – Nominated (1995)
- I’m Going To Tell You A Secret – Nominated (2007)
- The Confessions Tour – Won (2008)
On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:
It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”
A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.
Below are some of the astounding numbers that add up for Madonna this past week.
MADONNA BY THE NUMBERS:
- 50 Number 1’s – Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes (biggest one-day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
- 11,000,000 – YouTube downloads of new Madonna video… and counting. The most searched subject on YouTube and Google during the Super Bowl
- 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
- 56 – Give Me All Your Luvin’ marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
- 117.8 Million – Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance – and exceeds by 3 million the number of people viewing the 2012 Giants/Patriots game.
- 47.1 Million – Households saw Madonna’s Super Bowl Performance
- #6 – Trending at No. 6 on European Airplay Charts
- #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
- 2500 – Spins in less than 48 hours at Top 40 radio
- 25 – Give Me All Your Luvin’ single’s chart debut
- 51 – Global Tour Dates Announced by Live Nation
- 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s Give Me All Your Luvin’
On February 4 2003, filming for Madonna’s music video for American Life took place in Los Angeles with director by Jonas Åkerlund.
The casting call issued for the video sought the following:
Eastern European Man (30 – 60 yrs. old, Real people, THIN, interesting looking, great face, worn out looking, craggy). 4 Beautiful Models (drop dead gorgeous w. amazing legs and bodies). 10 soldiers (must have long hair and be willing to shave it for the video… good-looking, really good body). Hair stylist (male or female, any ethnicity, must be real hair stylists, think editorial type. Stylist (male or female, any ethnicity, 20’s, cool and interesting looking, think N.Y. 2 Babes (very voluptuous and buxom, bimbo types, b pin-up girls). Makeup artists (m or f, any ethnicity, a REAL makeup artist). 2 IRAQI kids (boys and girls, 4 – 7 yrs. old). African-American Male (35 – 50, THIN).
Åkerlund commented on the upcoming video to Swedish tabloid Aftonbladet:
“It’s great that Madonna gives me the trust to do this video. The song is super cool and aimed for the dance floors. I especially love that she gives me the trust to do the first single from the new album. There is a special feeling and ambition around the first single and a hell of lot of secrets. I had to sign a paper even before I got to listen to the song! The shooting will take 3 days.”