On August 5 2008, Madonna’s Give It 2 Me was released as a 8-track CD maxi-single by Warner Bros. Records in the U.S. It included amazing club remixes by Eddie Amador, Paul Oakenfold, Fedde Le Grand, Tong & Spoon, Jody den Broeder, as well as a ragga version of the song by Sly & Robbie.
The single was also issued in the U.S. as a double-vinyl 12-inch set, a 12-inch vinyl picture disc and as a double-vinyl 7-inch set coupled with her previous single, 4 Minutes. Though no Canadian pressings of the single were issued, the U.S. CD maxi-single was distributed to Canadian retailers with a Warner Music Canada special import sticker.
Give It 2 Me was the second single from Hard Candy. It was written by Madonna & Pharrell Williams with production by Madonna & The Neptunes.
On May 12 2008, Madonna’s Hard Candy album was released in the UK in a Limited Collector’s Edition Candy Box.
The Candy Box included a 14-track edition of the hit album (containing the standard version of the album and two bonus 4 Minutes remixes), a bag of Starlite Mint candies and a 16-page booklet.
The exact same version was released in North America on April 29 2008.
1. Candy Store
2. 4 Minutes
3. Give It 2 Me
5. Miles Away
6. Shes Not Me
8. Beat Goes On
9. Dance 2Night
10. Spanish Lesson
11. Devil Wouldn’t Recognize You
13. 4 Minutes – Tracy Young House Edit
14. 4 Minutes – Rebirth Remix Edit
On April 3 2008, the music video for 4 Minutes – the debut single from Madonna’s 11th studio album for Warner Bros. Records, Hard Candy – made its world premiere as a video single available to purchase through iTunes. The digital retailer held exclusive rights to the video for a period of 48 hours, after which it was made available for streaming and broadcast through digital and traditional channels.
The video was filmed in London in February, 2008 and was directed by French wunderkinds, Jonas & François (Justice & Kanye West). At the time of the video’s launch, the audio download of 4 Minutes was already holding the #1 position on iTunes. When asked about the “4 Minute Fever Phenomenon,” Madonna commented, “Goody goody gum drops.”
On March 21 2008, Billboard magazine reviewed the lead single for Madonna’s Hard Candy album, 4 Minutes:
It doesn’t take anywhere close to 4 Minutes to realize that Madonna is poised to score her first top 10 hit since 2005’s Hung Up. The launch single from upcoming Hard Candy – her 11th and final studio album for Warner Bros. – co – stars Justin Timberlake, with production props from Timbaland. There’s an awful lot going on in the busy dance track: sing – song verses, insistent foghorns, cowbells, chants of “tick – tock” and “Madonna, Madonna,” and a rap from Timbaland – but the trade – off chorus between Madge and Justin of “We’ve only got four minutes to save the world” is hooky enough unto itself to sell the song. “4” qualifies as an event record between superpowers who not only share equal billing, but sound gangbusters together. Expect instantaneous penetration for this spring break ’08 anthem.
On March 14 2008, Madonna’s official website revealed the artwork and release date for Hard Candy:
“We are happy to share the album artwork for Madonna’s upcoming album. Hard Candy is scheduled to have a global release on April 28th and a US release on April 29th on Warner Bros. Records.”
Hard Candy was eventually released on these dates in these regions:
- Germany, Ireland, Austria and Netherlands – April 25, 2008
- United Kingdom, Brazil and the rest of Europe – April 28, 2008
- United States, Mexico and Canada – April 29, 2008
Liz Rosenberg told Entertainment Weekly:
She loves candy. Hard Candy is about the juxtaposition of tough and sweetness, or as Madonna so eloquently expressed: ‘I’m gonna kick your ass, but it’s going to make you feel good.’
Notice that Madonna’s belt includes the inscription Give It to Me, the original title of the album.
On August 2 2008, the second single from Madonna’s Hard Candy album, Give It 2 Me, debuted at #2 on the Hot Dance Singles Chart in the USA. The single would go on to spend 3 non-consecutive weeks at #1.
Here’s the AllMusic.com review of the single by Anthony Tognazzini:
Madonna’s Hard Candy continued the electronica-oriented, disco-centric vibe she began with Confessions on a Dance Floor, and Give It 2 Me, the album’s second single, is a case in point. Co-written and co-produced by industry heavyweight Pharrell Williams, Give It 2 Me pulses, surges, and sashays with all the pop smarts that her fans expect from Madonna.
The Give It 2 Me maxi-single contains 8 remixes of the song from artists as diverse as Paul Oakenfold, Freddie Le Grand, and Sly & Robbie (whose dancehall interpretation of the track truly takes it someplace new). The remixes highlight the song’s incessant danceability, and should have any Madonna fan, especially those of Hard Candy, gyrating with pleasure.
On May 2 2008, Madonna sat down with Steven “Cojo” Cojocaru at Dylan’s Candy Bar in New York to discuss her Hard Candy album.
When asked to describe what or who she is, Madonna replied:
“I think I’m many things. I think I’m a lady, I think I’m a brat, I think I’m a nerd, I think I’m a pimp, I think I’m a mother, I think I’m a kid. It was fun being a brat. I’ve got my cheeky side.”