On October 18 1986, Madonna appeared on the cover NO.1 magazine (UK), to promote Shanghai Surprise.
On October 2 1986, Madonna’s True Blue music video premiered on BBC1-TV’s Top Of The Pops. The video was directed by James Foley and shot in early September (1986) in New York.
Two of Madonna’s closest friends (at the time), Erika Belle and Debi Mazar, appeared in the video.
A second video for True Blue (which does not include Madonna) was shown on MTV in the USA. The second video was the winner of Madonna’s ‘Make My Video’ Contest. The winners (Angel Gracia and Cliff Guest) were flown to MTV’s New York studio where Madonna presented them a $25,000 check live on MTV.
On September 5 1986, Madonna was honoured with the Video Vanguard Award for her visionary videos at the 3rd annual MTV Video Music Awards at the Palladium in New York City.
Madonna found immense popularity by pushing the boundaries of lyrical content in mainstream popular music and imagery in her music videos, which became a fixture on MTV. Her videos depicted controversial subjects such as teen pregnancy, racism, religion, sex and violence. She received the Video Vanguard Award for her contributions to the world of music video.
On August 29 1986, Shanghai Surprise was released in the USA in 400 theatres. The film starred Madonna and Sean Penn and made $2.3 million against a budget of $17 million.
On August 9 1986, Madonna’s Papa Don’t Preach reached #1 on the Billboard Hot 100 Single Sales chart.
Pictured above is the promotional countertop stand used at retail to display and sell the 7″ single for Papa Don’t Preach.
On July 12 1986, Madonna’s third album, True Blue, debuted at #1 on the UK Albums Chart.
Here’s the AllMusic review of True Blue by Stephen Thomas Erlewine:
True Blue is the album where Madonna truly became Madonna the Superstar — the endlessly ambitious, fearlessly provocative entertainer that knew how to outrage, spark debates, get good reviews — and make good music while she’s at it. To complain that True Blue is calculated is to not get Madonna — that’s a large part of what she does, and she is exceptional at it, but she also makes fine music. What’s brilliant about True Blue is that she does both here, using the music to hook in critics just as she’s baiting a mass audience with such masterstrokes as “Papa Don’t Preach,” where she defiantly states she’s keeping her baby. It’s easy to position anti-abortionism as feminism, but what’s tricky is to transcend your status as a dance-pop diva by consciously recalling classic girl-group pop (“True Blue,” “Jimmy Jimmy”) to snag the critics, while deepening the dance grooves (“Open Your Heart,” “Where’s the Party”), touching on Latin rhythms (“La Isla Bonita”), making a plea for world peace (“Love Makes the World Go Round”), and delivering a tremendous ballad that rewrites the rules of adult contemporary crossover (“Live to Tell”). It’s even harder to have the entire album play as an organic, cohesive work. Certainly, there’s some calculation behind the entire thing, but what matters is the end result, one of the great dance-pop albums, a record that demonstrates Madonna’s true skills as a songwriter, record-maker, provocateur, and entertainer through its wide reach, accomplishment, and sheer sense of fun.