On September 10 1998, Madonna performed Shanti/Ashtangi and Ray Of Light at the 15th annual MTV Video Music Awards at the Universal Amphitheatre in Los Angeles, California. Ray Of Light won Best Video, Best Female Video, Best Direction (Jonas Åkerlund), Best Choreography, Best Editing and Frozen won Best Special Effects.
On March 7 1998, Frozen, the lead single from Madonna’s Ray Of Light album, entered the UK Singles Chart at #1. The massive hit single was later certified Gold by the British Phonographic Industry (BPI). Incredible!
On March 4 1998, Madonna’s Frozen debuted at number eight on the Billboard Hot 100.
The lead single from Ray of Light climbed to number two on April 4 1998, behind the K-Ci & JoJo song All My Life. Frozen became the sixth single by Madonna to reach the top two position, surpassing Elvis Presley for the most number-two songs.
On January 24 1998, Madonna performed Frozen for the very first time. It was at the Sanremo Music Festival, in Sanremo, Italy, that she first promoted the song, and the forthcoming album, Ray of Light.
The following month, on February 21, she performed the song on the BBC 1’s The National Lottery Show. Additionally, that same month, she appeared and performed the song on the German TV show Wetten dass..?
You only see what your eyes want to see
How can life be what you want it to be
When your heart’s not open
On January 7 1998, filming began for Madonna’s Frozen music video in the California desert with director Chris Cunningham.
Cunningham recalled the initial concept for the video in his book, Directors Label:
“The original treatment was, like, massive piles of bodies in the desert. All these figurative sculptures made up of bodies that were all multiple Madonnas. They were all going to split and break up and change into ravens and then change into dogs. Just a performance video, but a really elaborate one using her, her clothes, and any shapes that would come out of her clothes.”