Today in Madonna History: January 7, 1998

On January 7 1998, filming began for Madonna’s Frozen music video in the California desert with director Chris Cunningham.

Cunningham recalled the initial concept for the video in his book, Directors Label:

“The original treatment was, like, massive piles of bodies in the desert. All these figurative sculptures made up of bodies that were all multiple Madonnas. They were all going to split and break up and change into ravens and then change into dogs. Just a performance video, but a really elaborate one using her, her clothes, and any shapes that would come out of her clothes.”

Today in Madonna History: December 6, 2004

On December 6 2004, Madonna’s Re-Invention Tour corset made by French designer Christian Lacroix was put on display as part of the inauguration celebration of the Villa du Marais hotel. Seventeen rooms of the hotel were filled with Christian’s most impressive creations.

Madonna had two variations of the corset: gold and lilac. She wore the corset during Vogue, Nobody Knows Me and Frozen.

Today in Madonna History: April 27, 1998

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On April 27 1998, Madonna made an unannounced appearance at the 9th annual Rainforest Foundation Benefit Concert at New York City’s Carnegie Hall, where she performed Frozen with the East Harlem Violin Project, while wearing a Versace dress.

Jon Pareles from The New York Times felt that during this performance Madonna had “turned herself into America’s answer to Björk”.

Later that night, she wore a cowboy hat and joined various artists in a rendition of The Beatles’ With A Little Help From My Friends and Twist & Shout.

Today in Madonna History: April 11, 1998

On April 11 1998, Madonna appeared on the cover of TV Guide.

In the issue, Madonna explains the relationship she had with Lourdes’ father, Carlos Leon:

“I was in love with him. A lot of people think I walked out on the street and looked at him and said, `You’re going to be my sperm donor. I had a relationship with him. I still have a relationship with him. We are really good friends. . . . the last thing I want my daughter to do is grow up without a father. I grew up without a parent.”

Today in Madonna History: March 9, 1998

On March 9 1998, Frozen hit #1 on the Italian Singles Chart (FIMI). On the same date, the Ray Of Light album made its debut at #1 in Italy.

The single would top the Italian charts for four weeks while the album spent three weeks at #1.

Today in Madonna History: March 7, 1998

On March 7 1998, Madonna’s Frozen climbed to #2 on the Billboard Eurochart (in its second week), behind Celine Dion’s #1 My Heart Will Go On.

Today in Madonna History: February 16, 1998

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On February 16 1998, Madonna’s Frozen music video premiered on MTV.

The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice.  Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.

Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:

  1. Frozen – Radio Edit
  2. Frozen – Album Version
  3. Frozen – Hook For Call Out Research

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