On November 10 1984, Billboard magazine reported that Madonna’s Like A Virgin music video had been added to MTV’s playlist, immediately earning heavy rotation status on the network.
Filmed in Venice, Italy, the video marked Madonna’s second collaboration with director Mary Lambert. Lambert later recalled of the shoot:
“For Like a Virgin I said ‘Lets do it in Venice!’ The idea of Madonna singing in a gondola was the most outrageous thing I could think of. And Madonna dug it, because she has the whole thing with the Catholic Church and her Italian heritage. It turned into a huge party.”
