Today in Madonna History: July 17, 1993

Rain Canadian Cassette Single Cover 2 Rain Canadian Cassette Single Back Cover 2

On July 17 1993, Rain was released as a single in North America. It was the fourth and final North American single from the Erotica album.

Following a cold reception to Madonna’s previous North American single – the bleak-but-beautiful Bad Girl Rain was given a glossy makeover by French record producer Daniel Abraham to help ensure that it would receive a warmer welcome from radio programmers. The U.S. promotional CD that was serviced to radio by Maverick/Warner offered the choice between the sweetened “Radio Remix” (in full-length and edited form) or an edited album version, which was fittingly used in the song’s gorgeous music video. As her label had correctly predicted, radio indeed favored the smoother sound of the “Radio Remix” over the darker, more dynamic (and in our opinion – more interesting) production-work of the original mix. While not an all-out smash hit, Rain was the first single from the Erotica album to impact Billboard’s Hot AC chart, where it reached the Top 10, and it is generally viewed as an initial recovery step following the backlash Madonna had faced in the wake of the Sex book.

rain lyrics 550

Written and produced by Madonna & Shep Pettibone (unlike the majority of the tracks from Erotica, Tony Shimkin has not been added as co-writer, according to the Warner-Chappel publishing database), Rain was one of the earliest songs conceived during the Erotica album sessions. It appears as the first track on a two-cassette collection of demos from the album sessions submitted to the U.S. Library Of Congress for copyright registration. The infamously sought-after set is often referred to by fans as The Rain Tapes because of the song’s prominent placement in its sequencing and also due to the likely unintentional visual prominence of the song’s title in the handwritten sleeve notes that accompanied the tapes.

Rain US Cassette Maxi Single Inner Sleeve

The Rain maxi-single was perhaps most notable for its inclusion of a non-album track, Up Down Suite, which was for all intents and purposes a dub remix of album outtake, Goodbye To Innocence (which remained unreleased at the time, aside from some vocal samples used in a promo-only remix of Fever). A new remix (featuring Everlast) of the album track, Waiting, was also included on the North American maxi-single, while its original album version served as the single’s North American b-side.

With its poetically poignant and emotionally charged lyrics, percussive urgency and one of Madonna’s most ambitious uses of layered self-harmonization (not to mention it being accompanied by one of the most beautiful music videos ever created), it isn’t difficult to understand why Rain remains such an enduring fan favorite.

“It’s strange
I feel like I’ve known you before
And I want to understand you
More and more and more
When I’m with you
I feel like a magical child
Everything strange
Everything wild

Waiting is the hardest thing
I tell myself that if I believe in you
In the dream of you
With all my heart and all my soul
That by sheer force of will
I will raise you from the ground
And without a sound you’ll appear
And surrender to me, to love”

 

Today in Madonna History: June 28, 1986


On June 28 1986, Billboard magazine reported that Madonna made a surprise appearance at WEA International’s annual manager’s meeting with Seymour Stein in New York earlier that month where she previewed tracks from her forthcoming album, True Blue.

Today in Madonna History: June 27, 2015

On June 27 2015, Bitch I’m Madonna earned Top Breakout and Most Added track on Billboard’s Hot Dance Club Play chart in the U.S.

Today in Madonna History: June 23, 1998

Ray Of Light Video Single_cover 550 Ray Of Light Video Single_back cover 550 Ray Of Light Video Single_tape 550 Ray Of Light Video Single_card insert

On June 23 1998, the music video for Ray of Light was released by Warner Reprise Video as a limited edition video single of 40,000 VHS copies. It sold 7,381 copies within its first month of release, becoming one of the best-selling video singles of the Nielsen SoundScan era. Madonna’s previous video single release, Justify My Love, which predated SoundScan, was certified quadruple-Platinum by the RIAA (for shipment of over 200,000 copies).

The reason behind Ray of Light being issued as a video single were twofold. Madonna was very pleased with the outcome of her first collaboration with director Jonas Åkerlund and her record company felt that there would be enough interest to warrant its commercial release. Secondly, Warner’s marketing team correctly sensed that the song’s then-experimental sound would be a tough sell at radio, so the decision was made to pull out all the stops to ensure the release outperformed on the sales chart. Another prong in this strategy was the inclusion of album outtake Has To Be as the b-side to the two-track single, while excluding it from the maxi-single in an attempt to persuade fans to purchase the single in multiple formats. The strategy proved successful, with the song’s number-five debut and peak on the Billboard Hot 100 mainly due to its sales strength. According to Billboard, the music video single boosted its first-week sales by roughly 7%, helping it to secure its place in the top-five.

Shortly after Ray of Light‘s release as a video single, Billboard magazine published an article musing on whether renewed interest in the relatively obscure format could ever prove lucrative for the music industry. A video buyer for a major retail chained remarked:

“Madonna’s Ray of Light video single is a success because she has a fervent fan base. There are very few artists with videos that consistently get people’s attention, but Madonna is one of those artists. It’s too early to tell if there’s a true market for video singles. Right now, it seems like record companies are trying video singles to see what happens. I think we’re going to see the lines becoming more blurred in how audio and video singles are marketed.”

Indeed. Within the next five years (and two Madonna video singles later), the emergence of online file sharing would obliterate the physical singles market in North America, and video streaming sites would soon spell an end to the prospect of marketing music video singles as a physical format. In digital form, however, music video singles may be selling in larger numbers than ever due to increased availability through iTunes. Strangely, however, sales of music videos through iTunes are not reported to Billboard and no longer count towards a single’s chart position (reportedly due to iTunes’ monopoly on digital sales of the format), while streams of music videos through sites like YouTube and Vevo are used in Billboard’s chart methodology.

Today in Madonna History: June 20, 1998

rayoflight_single1

On June 20 1998, Madonna’s Ray of Light became the #1 dance single on the Billboard Hot Dance Club Songs chart. The hit single remained #1 for 4 weeks!

Ray of Light was written by Madonna, William Orbit, Clive Muldoon, Dave Curtiss, Christine Leach, and produced by Madonna and Orbit.  Ray of Light is based on Curtiss Maldoon’s Sepheryn.

“It took a long time to do the album, months. And it wasn’t like we were slacking. We actually did have to work fast, and there were many times when we had to move on. One of Madonna’s favorite phrases was: ‘Don’t gild the lily.’ In other words, keep it rough, and don’t perfect it too much. It’s a natural urge for computer buffs to perfect everything because they can, and we were very wary of that.”

—William Orbit on working with Madonna; Keyboard magazine

Today in Madonna History: May 29, 1992

On May 29 1992, the FBI recovered 44 nude photographs of Madonna from a collection by photographer Steven Meisel that was set to appear in her upcoming book, Sex. The “thief of nudes” was arrested in West Hollywood, California for trying to sell the pictures for $100,000 to an undercover FBI agent.

Today in Madonna History: May 16, 1994

i'll remember canadian singles chart

On May 16, 1994, Madonna’s I’ll Remember (Theme From With Honors) hit #1 on the Canadian Top 100 Singles chart by RPM.

The song remained at the top of the Canadian singles chart for five weeks, surpassing Like A Prayer to become Madonna’s longest-running #1 single on the Canadian charts at that time. It was finally displaced on June 20th by All-4-One’s hit, I Swear – the same song that blocked I’ll Remember from reaching the top spot on the Billboard Hot 100 in the U.S., where it spent four weeks locked at #2.

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