On January 7 1998, filming began for Madonna’s Frozen music video in the California desert with director Chris Cunningham.
Cunningham recalled the initial concept for the video in his book, Directors Label:
“The original treatment was, like, massive piles of bodies in the desert. All these figurative sculptures made up of bodies that were all multiple Madonnas. They were all going to split and break up and change into ravens and then change into dogs. Just a performance video, but a really elaborate one using her, her clothes, and any shapes that would come out of her clothes.”
On February 16 1998, the music video for Frozen premiered on MTV at 4 p.m. Directed by Chris Cunningham, the video was filmed in the Mojave Desert in California from January 7th to 10th.
Initially Madonna had considered filming the video in Iceland but decided that a barren desert would create a similarly desolate backdrop, without the added difficulty of filming in extreme cold temperatures. As it turned out, filming in the desert at dusk in January was far from the warm location she had envisioned; low temperatures and an accompanying rainstorm left much of the crew under the weather.
In an interview with MTV News, Cunningham stated that Madonna became interested to work with him after seeing his Aphex Twin-directed music video, “Come to Daddy” (1997). The black goth gown outfit Madonna wears in the video was designed by Olivier Theyskens, and provided by then-new collaborator, designer Arianne Phillips.
On January 7 1998, Madonna traveled to the Indian Wells Valley of the Mojave Desert in California to film the Frozen music video. Shooting lasted from January 7 to January 10, directed by Chris Cunningham.
Madonna thought of filming the video in Iceland (or somewhere with snow), but decided against the idea. She thought:
“You know what, I’m going to be freezing. I’m going to be miserable, I’ll be complaining all day, I’ll be sorry that I ever chose a cold place. So I said, ‘Let’s do it in the desert, it’ll be warm,’ and it would be sort of the opposite, because even though you think of deserts as being hot, they’re still sort of frozen in terms of there’s no vegetation and they’re very desolate. I thought that that would still work as a visual, but then we got there and it was like 20 degrees below zero, it was bitterly cold, and I was barefoot. I was barefoot for the entire video, and then it started pouring rain and everyone got really sick, and it just actually turned out to be a really miserable experience.”