Today in Madonna History: April 4, 1989

On April 4 1989, Pepsi-Cola announced it had banned all future broadcasts of the Madonna/Pepsi-Cola commercial, cancelled her 1-year contract and the sponsorship of what would have been the Like A Prayer World Tour, due to the boycott threats from religious groups against her own Like A Prayer music video.

Here’s a snippet of an article from the New York Times (printed April 5, 1989):

”When you’ve got an ad that confuses people or concerns people, it just makes sense that that ad goes away,” said Tod MacKenzie, a spokesman for Pepsico Inc. He would not say whether Pepsico had canceled its sponsorship of Madonna’s tour.

Pepsico paid Madonna more than $5 million to appear in a two-minute commercial that first appeared on March 2. In it, Madonna traveled back to her 8th birthday.

Jay’s Thought: Had the Like A Prayer World Tour gone forward as planned, Madonna might not have participated in Dick Tracy or released I’m Breathless or Vogue for that matter. How different would the Like A Prayer World Tour set-list have been from Blond Ambition?

Today in Madonna History: March 21, 1989

On March 21 1989, Madonna’s Like A Prayer album was released.

Written and produced by Madonna with Patrick Leonard, Stephen Bray and Prince, the Like A Prayer album was considered to be a major artistic leap forward for Madonna, and was certainly her most personal offering to date at the time of its release.

Allmusic’s Stephen Thomas Erlewine offered this 5-star (out of 5) review of the album:

Out of all of Madonna’s albums, Like a Prayer is her most explicit attempt at a major artistic statement. Even though it is apparent that she is trying to make a “serious” album, the kaleidoscopic variety of pop styles on Like a Prayer is quite dazzling. Ranging from the deep funk of Express Yourself and Keep It Together to the haunting Oh Father and Like a Prayer, Madonna displays a commanding sense of songcraft, making this her best and most consistent album.

Happy 30th anniversary to one of our favorites – the phenomenal Like A Prayer!

Today in Madonna History: March 19, 1989

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On March 19 1989, Madonna’s Like A Prayer stormed on to Australia’s ARIA Singles Chart, entering at #3. It would hit ARIA’s top spot the following week, nudging out The Fine Young Cannibal’s She Drives Me Crazy.

The two songs entered into an extended dance for the pole position, with Crazy reclaiming its spot for two weeks before handing it back again to Prayer. Then back to Crazy. Then Prayer.

Dizzy yet?

Our Aussie mates may be a tad indecisive with their hits–but they sure know how to pick ’em!

Today in Madonna History: March 3, 1989

On March 3 1989, Madonna’s Like A Prayer single and music video were released.

Happy 30th anniversary to one of Madonna’s most enduring and beloved songs. It still takes us there!

Today in Madonna History: January 25, 1989

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On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay her $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the Like A Prayer World Tour, tentatively slated for later that year.

Pepsi was undaunted by Madonna’s image in the tabloids. “Her appeal is in her music and her acting. That’s where people’s interests are,” announced Pepsi spokesman Tod MacKenzie.

If the Like A Prayer World Tour had gone ahead as planned, do you think it would have been drastically different from Blond Ambition? What would have changed? Vogue and all the songs from Dick Tracy (or I’m Breathless) would have been omitted. What else? 

Today in Madonna History: January 18, 1989

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On January 18 1989, Madonna purchased a $3 million estate in the Hollywood Hills, Hollywood, California.

Madonna bought the gated three-bedroom house from Allen Questrom, the former president and CEO of Neiman Marcus, and sold it for $2 million during California’s 1994 real estate slump.

In the music video for Bad Girl Madonna played the character “Louise Oriole” (Madonna’s middle name is Louise and Oriole is a street she once lived on). The house she purchased in 1989 is located at 9045 Oriole Way, Hollywood, California.   

Do you know who currently resides at this address? Tip: he might think that he’s the “King of the World” in a popular boat sinking movie.

Today in Madonna History: January 5, 1989

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On January 5 1989, Madonna filed for divorce from Sean Penn citing “irreconcilable differences” at the Los Angeles County Superior Court in Los Angeles, California.

Madonna’s publicist at the time, Liz Rosenberg, made this statement:

“I can only tell you that there will definitely be no further comment from either Mr. Penn or Madonna on this subject.”

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