Today in Madonna History: January 25, 1989

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On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay her $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the Like A Prayer World Tour, tentatively slated for later that year.

Pepsi was undaunted by Madonna’s image in the tabloids. “Her appeal is in her music and her acting. That’s where people’s interests are,” announced Pepsi spokesman Tod MacKenzie.

If the Like A Prayer World Tour had gone ahead as planned, do you think it would have been drastically different from Blond Ambition? What would have changed? Vogue and all the songs from Dick Tracy (or I’m Breathless) would have been omitted. What else? 

Today in Madonna History: January 18, 1989

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On January 18 1989, Madonna purchased a $3 million estate in the Hollywood Hills, Hollywood, California.

Madonna bought the gated three-bedroom house from Allen Questrom, the former president and CEO of Neiman Marcus, and sold it for $2 million during California’s 1994 real estate slump.

In the music video for Bad Girl Madonna played the character “Louise Oriole” (Madonna’s middle name is Louise and Oriole is a street she once lived on). The house she purchased in 1989 is located at 9045 Oriole Way, Hollywood, California.   

Do you know who currently resides at this address? Tip: he might think that he’s the “King of the World” in a popular boat sinking movie.

Today in Madonna History: January 5, 1989

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On January 5 1989, Madonna filed for divorce from Sean Penn citing “irreconcilable differences” at the Los Angeles County Superior Court in Los Angeles, California.

Madonna’s publicist at the time, Liz Rosenberg, made this statement:

“I can only tell you that there will definitely be no further comment from either Mr. Penn or Madonna on this subject.”

Today in Madonna History: December 16, 1989

On December 16 1989, Billboard magazine’s dance music section reported that Madonna had written and recorded a new song with Shep Pettibone titled Vogue. The article noted that the track was set to appear on the b-side of Madonna’s next single, Keep It Together.

These plans would soon change when it was decided that Vogue had too much hit potential to be released as a b-side, and it would instead be issued as a single in its own right once Keep It Together had run its course on the charts. In Europe, where Keep It Together was not promoted as a single, it would in fact be used as the b-side to Vogue.

Vogue would go on to become the best-selling physical single of Madonna’s career.

Today in Madonna History: December 11, 1989

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On December 11 1989, Madonna was featured on the cover of People magazine as one of the best-dressed celebrities of 1989.

Topping the list of the best dressed were Princess Diana, Kevin Costner, John Candy, Jacqueline Onassis, Mick Jagger, Angela Lansbury, Madonna, Marlon Brando, Michelle Pfeiffer and Mel Gibson.

People listed Bruce Springsteen, Kim Basinger, Sean Young, Elizabeth Taylor, Rod Stewart, Roseanne Barr, Jerry Hall, Geena Davis, Kathleen Sulilvan and Prince Andrew as the worst dressed.

Today in Madonna History: December 9, 1989

On December 9 1989, Madonna was featured in a two-page spread in Billboard magazine, paid for by her record company and management, congratulating her on being named Artist of the Decade by Musician magazine.

Madonna’s September 1989 performance of Express Yourself at the MTV VMA’s perfectly encapsulates the sentiments expressed in the tribute. As her only live performance that year, it only hinted at Madonna’s next mission: to revolutionize the concert touring industry.

Today in Madonna History: November 23, 1989

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On November 23 1989, Madonna won the Billboard Music Award for Top Adult Contemporary Artist.

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