The charity single, recorded for the Live Earth benefit, was not promoted to radio and appeared on the chart for a single week only. It marked Madonna’s first appearance on the newly created Canadian Hot 100 Singles chart, which replaced the Nielsen Soundscan chart as Canada’s official singles monitor earlier that year.
Hey You was produced by Madonna & Pharrell Williams during the sessions for the Hard Candy album and is credited to Madonna alone.
On March 8 2007, fashion store H&M started the online promotion for the M by Madonna clothing line.
The campaign was photographed by Steven Klein.
The H&M commercial that promoted the M by Madonna line featured Madonna, and was directed by Madonna.
M by Madonna became available in H&M stores in Hong Kong on March 10, and around the world on March 22, 2007.
Watch the commercial:
On September 4 2007, Madonna attended the GQ Men Of The Year Awards, at the Royal Opera House in London with friend David Collins. Madonna also met up with and hugged Elton John at the event.
On May 17 2007, Madonna’s Official Fan Club (Icon) announced the release of Hey You:
We have the special track that M recorded especially for LIVE EARTH. The track is called Hey You and you can stream this new track in its entirety through ICON radio.
The charity single was made available for download on iTunes on May 24, 2007.