Today in Madonna History: September 28, 1983

On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.

Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.

Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.

Today In Madonna History: March 16, 2001

On March 16 2001, MTV and VH1 networks announced that Madonna’s new video for What It Feels Like For A Girl would be broadcast only once on March 20 at 11:30 pm because of the controversy over its violent content.

Madonna later released What It Feels Like For A Girl as a DVD single.

Madonna biographer Andrew Morton had this to say about the video:

“The video is entirely consistent with the themes that she has been exploring for the last twenty years, namely the relationship between the sexes, the ambiguity of gender, and the unresolved conflict, for women in a patriarchal society of being fully female and sexual while exercising control over their lives.”

Today in Madonna History: February 16, 1998

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On February 16 1998, Madonna’s Frozen music video premiered on MTV.

The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice.  Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.

Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:

  1. Frozen – Radio Edit
  2. Frozen – Album Version
  3. Frozen – Hook For Call Out Research

 

Today in Madonna History: December 22, 1984

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On December 22 1984, Madonna’s Like A Virgin single hit #1 in the USA.  It was her first number one single in the USA, and it remained at number one for six weeks.

In 2000, Like A Virgin, was honored by Rolling Stone and MTV, as the fourth song on their list of the 100 Greatest Pop Songs. It was voted ten on VH1’s 100 Best Songs of the Past 25 Years. The song was listed at ninety-five on Billboard’s Hot 100 All-Time Top Songs. In 2003, Madonna fans were asked to vote for their Top 20 Madonna Singles of All-Time, by Q magazine. Like A Virgin was allocated the fifth spot on the list.

Today In Madonna History: March 18, 1995

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On March 18 1995,  Madonna hosted a pajama party for 1,500 fans at Webster Hall, in New York, to celebrate the premiere of the Bedtime Story music video broadcast live on MTV. During the party, Madonna also read a bedtime story of Miss Spider’s Tea Party by David Kirk.

Today in Madonna History: February 23, 1985

On February 23 1985, Material Girl made its debut on Billboard’s Airplay chart at #19, while on the Hot 100 the single jumped ahead ten positions from #34 to #24.

Meanwhile, television viewers were getting a double-dose of Madonna as both the Material Girl and Gambler music videos earned “Power Rotation” status on MTV’s weekly monitor.

Today in Madonna History: December 17, 1990

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On December 17 1990, Madonna’s Justify My Love video was the subject of a feature by Steve Dougherty, in People magazine: Madonna Exposes, MTV Opposes: Is her new, naughty video art or just a Boy Toy marketing ploy? 

How does Justify My Love differ from other skin-with-a-beat videos? Let us count the ways. Here’s Madonna, in black bra, stockings and stiletto heels, putting the moves on her real-life boyfriend, model Tony Ward. Moments later she’s lip-synching with Parisian model Amanda Cazalet, 25, who is dressed like a Nazi hooker with suspenders that barely cover her nipples. Now Madonna, Cazalet and Ward are offering free instruction in a certain Kama Sutra technique while two very androgynous gents pat each other more affectionately than football players after a big play. All of which has left fans hot, censors bothered and fearless news programmers lined up to air the forbidden footage. The video single will be on sale before holiday shopping malls close; could it have been teed up better?

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