On March 16 2001, MTV and VH1 networks announced that Madonna’s new video for What It Feels Like For A Girl would be broadcast only once on March 20 at 11:30 pm because of the controversy over its violent content.
Madonna later released What It Feels Like For A Girl as a DVD single.
Madonna biographer Andrew Morton had this to say about the video:
“The video is entirely consistent with the themes that she has been exploring for the last twenty years, namely the relationship between the sexes, the ambiguity of gender, and the unresolved conflict, for women in a patriarchal society of being fully female and sexual while exercising control over their lives.”
On February 16 1998, Madonna’s Frozen music video premiered on MTV.
The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice. Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.
Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:
- Frozen – Radio Edit
- Frozen – Album Version
- Frozen – Hook For Call Out Research
On October 2 1992, Madonna’s Erotica video premiered on MTV.
The Erotica video was directed by fashion photographer Fabien Baron, and featured a masked Madonna in a dominatrix costume. It also featured celebrities such as Naomi Campbell, Isabella Rossellini and Big Daddy Kane. The video was highly controversial, being aired by MTV a total of three times, before becoming Madonna’s second video to be banned, after Justify My Love in 1990.
MTV spokeswoman Linda Alexander said, “The themes of the video are clearly aimed at a more adult audience. It is not appropriate for a general viewing audience”.
The footage of Madonna lip-synching the song in her S&M dominatrix costume was filmed on August 22, 1992 at The Kitchen in New York City, while the rest of the footage for the video was shot during the photo sessions for Madonna’s Sex book.
In order to imitate the look of old home-made movies, the entire video was shot with Super 8 film.
On March 18 1995, Madonna hosted a pajama party for 1,500 fans at Webster Hall, in New York, to celebrate the premiere of the Bedtime Story music video broadcast live on MTV. During the party, Madonna also read a bedtime story of Miss Spider’s Tea Party by David Kirk.