Today in Madonna History: November 10, 1984

On November 10 1984, Billboard magazine reported that Madonna’s Like A Virgin music video had been added to MTV’s playlist, immediately earning heavy rotation status on the network.

Filmed in Venice, Italy, the video marked Madonna’s second collaboration with director Mary Lambert. Lambert later recalled of the shoot:

“For Like a Virgin I said ‘Lets do it in Venice!’ The idea of Madonna singing in a gondola was the most outrageous thing I could think of. And Madonna dug it, because she has the whole thing with the Catholic Church and her Italian heritage. It turned into a huge party.”

Today in Madonna History: October 22, 1990

rock-the-vote-1 rock-the-vote-2 rock-the-vote-3 rock-the-vote-4 rock-the-vote-5 rock-the-vote-6

On October 22 1990, Madonna was featured in a public service announcement on MTV’s Rock The Vote in which she was wrapped in the US flag and urged young people to register and vote; the ad caused a controversy with US Veterans of Foreign Wars who were enraged by Madonna’s provocative use of the American flag and said that it bordered on desecration.

Today in Madonna History: October 19, 1995

On October 19 1995, Madonna’s I Want You video was featured on the MTV documentary Inner City Blues: The Music Of Marvin Gaye. The documentary was assembled to promote the release of the accompanying tribute album.

Today in Madonna History: November 27, 1991

On November 27 1991, Madonna contributed a pre-taped monologue for the MTV 10th Anniversary – Money for Nothing special that aired on ABC-TV. Madonna’s segment was filmed by Alek Keshishian.

The following quote is how Madonna started her monologue:

I’m here because I wanted to talk to you about us.

And all that we’ve been through.

I wanted to talk about me and you.

I remember when we first met.

You didn’t know who you were yet.

I didn’t know who I was.

We grew up together.

Today in Madonna History: October 2, 1986

On October 2 1986, Madonna’s True Blue music video premiered on BBC1-TV’s Top Of The Pops. The video was directed by James Foley and shot in early September (1986) in New York.

Two of Madonna’s closest friends (at the time), Erika Belle and Debi Mazar, appeared in the video.

A second video for True Blue (which does not include Madonna) was shown on MTV in the USA. The second video was the winner of Madonna’s ‘Make My Video’ Contest. The winners (Angel Gracia and Cliff Guest) were flown to MTV’s New York studio where Madonna presented them a $25,000 check live on MTV.

 

Today in Madonna History: September 28, 1983

On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.

Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.

Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.

Today in Madonna History: September 23, 1992

Rock The Vote 1992 by Marina Schiano

On September 23 1992, Madonna was featured in a public service announcement titled The Diva for MTV’s Rock The Vote series.

The three-and-a-half-minute skit was directed by close friend Alek Keshishian (Truth Or Dare), who would later use a similar premise in his television ads for Madonna’s 1999 Max Factor campaign.

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