Today in Madonna History: February 16, 1998

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On February 16 1998, Madonna’s Frozen music video premiered on MTV.

The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice.  Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.

Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:

  1. Frozen – Radio Edit
  2. Frozen – Album Version
  3. Frozen – Hook For Call Out Research

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Today in Madonna History: December 22, 1984

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On December 22 1984, Madonna’s Like A Virgin single hit #1 in the USA.  It was her first number one single in the USA, and it remained at number one for six weeks.

In 2000, Like A Virgin, was honored by Rolling Stone and MTV, as the fourth song on their list of the 100 Greatest Pop Songs. It was voted ten on VH1’s 100 Best Songs of the Past 25 Years. The song was listed at ninety-five on Billboard’s Hot 100 All-Time Top Songs. In 2003, Madonna fans were asked to vote for their Top 20 Madonna Singles of All-Time, by Q magazine. Like A Virgin was allocated the fifth spot on the list.

Today in Madonna History: October 22, 1990

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On October 22 1990, Madonna was featured in a public service announcement on MTV’s Rock The Vote in which she was wrapped in the US flag and urged young people to register and vote; the ad caused a controversy with US Veterans of Foreign Wars who were enraged by Madonna’s provocative use of the American flag and said that it bordered on desecration.

Today in Madonna History: October 2, 1992

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On October 2 1992, Madonna’s Erotica video premiered on MTV.

The Erotica video was directed by fashion photographer Fabien Baron, and featured a masked Madonna in a dominatrix costume. It also featured celebrities such as Naomi Campbell, Isabella Rossellini and Big Daddy Kane. The video was highly controversial, being aired by MTV a total of three times, before becoming Madonna’s second video to be banned, after Justify My Love in 1990.  

MTV spokeswoman Linda Alexander said, “The themes of the video are clearly aimed at a more adult audience. It is not appropriate for a general viewing audience”.

The footage of Madonna lip-synching the song in her S&M dominatrix costume was filmed on August 22, 1992 at The Kitchen in New York City, while the rest of the footage for the video was shot during the photo sessions for Madonna’s Sex book.  

In order to imitate the look of old home-made movies, the entire video was shot with Super 8 film.