Today in Madonna History: October 2, 1986

On October 2 1986, Madonna’s True Blue music video premiered on BBC1-TV’s Top Of The Pops. The video was directed by James Foley and shot in early September (1986) in New York.

Two of Madonna’s closest friends (at the time), Erika Belle and Debi Mazar, appeared in the video.

A second video for True Blue (which does not include Madonna) was shown on MTV in the USA. The second video was the winner of Madonna’s ‘Make My Video’ Contest. The winners (Angel Gracia and Cliff Guest) were flown to MTV’s New York studio where Madonna presented them a $25,000 check live on MTV.

 

Today in Madonna History: September 28, 1983

On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.

Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.

Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.

Today in Madonna History: September 23, 1992

Rock The Vote 1992 by Marina Schiano

On September 23 1992, Madonna was featured in a public service announcement titled The Diva for MTV’s Rock The Vote series.

The three-and-a-half-minute skit was directed by close friend Alek Keshishian (Truth Or Dare), who would later use a similar premise in his television ads for Madonna’s 1999 Max Factor campaign.

Today In Madonna History: March 16, 2001

On March 16 2001, MTV and VH1 networks announced that Madonna’s new video for What It Feels Like For A Girl would be broadcast only once on March 20 at 11:30 pm because of the controversy over its violent content.

Madonna later released What It Feels Like For A Girl as a DVD single.

Madonna biographer Andrew Morton had this to say about the video:

“The video is entirely consistent with the themes that she has been exploring for the last twenty years, namely the relationship between the sexes, the ambiguity of gender, and the unresolved conflict, for women in a patriarchal society of being fully female and sexual while exercising control over their lives.”

Today in Madonna History: February 16, 1998

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On February 16 1998, Madonna’s Frozen music video premiered on MTV.

The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice.  Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.

Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:

  1. Frozen – Radio Edit
  2. Frozen – Album Version
  3. Frozen – Hook For Call Out Research

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Today in Madonna History: December 22, 1984

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On December 22 1984, Madonna’s Like A Virgin single hit #1 in the USA.  It was her first number one single in the USA, and it remained at number one for six weeks.

In 2000, Like A Virgin, was honored by Rolling Stone and MTV, as the fourth song on their list of the 100 Greatest Pop Songs. It was voted ten on VH1’s 100 Best Songs of the Past 25 Years. The song was listed at ninety-five on Billboard’s Hot 100 All-Time Top Songs. In 2003, Madonna fans were asked to vote for their Top 20 Madonna Singles of All-Time, by Q magazine. Like A Virgin was allocated the fifth spot on the list.

Today in Madonna History: October 22, 1990

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On October 22 1990, Madonna was featured in a public service announcement on MTV’s Rock The Vote in which she was wrapped in the US flag and urged young people to register and vote; the ad caused a controversy with US Veterans of Foreign Wars who were enraged by Madonna’s provocative use of the American flag and said that it bordered on desecration.

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