On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:
It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”
A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.
Below are some of the astounding numbers that add up for Madonna this past week.
MADONNA BY THE NUMBERS:
- 50 Number 1’s – Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes (biggest one-day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
- 11,000,000 – YouTube downloads of new Madonna video… and counting. The most searched subject on YouTube and Google during the Super Bowl
- 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
- 56 – Give Me All Your Luvin’ marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
- 117.8 Million – Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance – and exceeds by 3 million the number of people viewing the 2012 Giants/Patriots game.
- 47.1 Million – Households saw Madonna’s Super Bowl Performance
- #6 – Trending at No. 6 on European Airplay Charts
- #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
- 2500 – Spins in less than 48 hours at Top 40 radio
- 25 – Give Me All Your Luvin’ single’s chart debut
- 51 – Global Tour Dates Announced by Live Nation
- 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s Give Me All Your Luvin’
On February 2 2012, Madonna’s Give Me All Your Luvin’ music video had its world premiere during an episode of American Idol.
On October 29 2012, Madonna was the special guest on The Ellen Show.
During the show, Ellen told the story of how Madonna sent her an inspiring quote from Martha Graham when Ellen was in the process of coming out on her show. Below is the full quote that Madonna sent her:
There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have it. It is not your business to determine how good it is nor how valuable nor how it compares with other expressions. It is your business to keep it yours clearly and directly, to keep the channel open. You do not even have to believe in yourself or your work. You have to keep yourself open and aware to the urges that motivate you. Keep the channel open… No artist is pleased. There is no satisfaction whatever at any time. There is only a queer divine dissatisfaction, a blessed unrest that keeps us marching and makes us more alive than the others.
On October 19 2012, Madonna was forced to cancel her Saturday October 20 MDNA concert at Dallas’ American Airlines Center due to severe laryngitis.
The press release issued by Live Nation included the following information:
Under doctor’s orders, the Material Girl has been put on “complete vocal rest” for the next 36 hours. All tickets for the October 20th show to be refunded at the point of purchase. Tickets purchased online will refunded directly. Madonna regrets any inconvenience to her fans. The second scheduled show in Dallas on Sunday, October 21st is expected to go on. There are a very limited number of seats currently available for that show.
On September 30 2012, Madonna performed the second sold out MDNA Tour stop at the Rogers Arena in Vancouver, British Columbia.
Madonna had this to say to the audience of just over 14,000 die-hard fans:
“Come on Vancouver, you stoned motherfuckers!“
On September 5 2012, Hard Candy Fitness announced the launch of the Addicted to Sweat DVD series. The fitness programs were created by Madonna and demonstrated by Madonna’s personal trainer Nicole Winhoffer.
Madonna had this to say about the series:
“Addicted to Sweat is inspired by my weekly workout regimen that helps me take care of my mind and body.”
Nicole had this to say:
“Madonna is my mentor and my teacher. Working together these last few years has enabled us to reach our goals in creating a beautiful and ideal physique for her. Through this experience, we were able to create training techniques that I get to showcase in the Addicted to Sweat DVDs.”
On August 27 2012, Madonna released a statement through her website in response to the controversy that had been sparked by some members of the American press who opposed her use of fake artillery as props in the MDNA Tour. The obvious irony being that the United States was potentially the only country her tour visited where real handguns are legally accessible to the general public.
Is a journey.
The journey of a soul from darkness to light
It is part cinematic musical theatre.
Part spectacle and sometimes intimate Performance art.
But above all its a journey
From darkness to light
From anger to love
from chaos to order.
It’s true there is a lot of violence in the beginning of the show and sometimes the use of fake guns – but they are used as metaphors.
I do not condone violence or the use of guns.
Rather they are symbols of wanting to appear strong and wanting to find a way to stop feelings that I find hurtful or damaging. In my case it’s wanting to stop the lies and hypocrisy of the church, the intolerance of many narrow-minded cultures and societies I have experienced throughout my life and in some cases the pain I have felt from having my heart broken.
Ultimately as we follow through the journey of my story, the audience can see quite clearly what I see –
That the enemy is within and the only way to survive Disappointment Disapproval Judgment Heartbreak Jealousy Envy And Hatred Is with Love – not with revenge – not with guns and not with violence.
In spite of all the chaos and darkness and intolerance we seem to be encountering more and more in the world,
We cannot allow our anger or bitterness to swallow us up.
We come to understand that
There is an innate and pure love inside us all and we have to find a way to tap into it.
And we can’t do it by being victims or placing the blame or pointing the finger at others.
But by recognizing that the enemy is within
And when we come to terms with it
And accept it
And struggle to change ourselves,
Then we can change the world without hurting anyone and we can inspire others to do the same.
When you watch a film there are usually good guys and bad guys to help illustrate this point, Sometimes I play both.
I enjoy acting out this journey.
For none of us are perfect and we all have our own journey of growth to go on.
I know people can relate to it.
It’s very important to me as an artist that my show not be taken out of context.
It must be watched with an open heart from beginning to end. I am sure if it is viewed this way, the viewer will walk away feeling inspired, Invigorated and will want to make the world a better place.
And this of course was always my intention.”