Today in Madonna History: May 17, 1991

On May 17 1991, Madonna: Truth Or Dare was released in 538 U.S. movie theatres.

Madonna: Truth or Dare chronicled the life of Madonna during her 1990 Blond Ambition World Tour.  The film was well received by critics and was successful at the box office, at that point becoming the highest-grossing documentary of all time with a worldwide gross of $29,012,935.

Outside of North America, where the game that inspired the documentary’s title was not well known at the time, the film was marketed under the title In Bed with Madonna – despite protests from Madonna herself who found the alternate title unoriginal.

A Blu-Ray edition of the documentary was recently announced for the UK market and interestingly it uses the film’s original, Madonna-approved title, Madonna: Truth or DareIf the release pans out as announced, it will be the first domestic UK release of the film to use this title.

Today in Madonna History: April 4, 1989

On April 4 1989, Pepsi-Cola announced it had banned all future broadcasts of the Madonna/Pepsi-Cola commercial, cancelled her 1-year contract and the sponsorship of what would have been the Like A Prayer World Tour, due to the boycott threats from religious groups against her own Like A Prayer music video.

Here’s a snippet of an article from the New York Times (printed April 5, 1989):

”When you’ve got an ad that confuses people or concerns people, it just makes sense that that ad goes away,” said Tod MacKenzie, a spokesman for Pepsico Inc. He would not say whether Pepsico had canceled its sponsorship of Madonna’s tour.

Pepsico paid Madonna more than $5 million to appear in a two-minute commercial that first appeared on March 2. In it, Madonna traveled back to her 8th birthday.

Jay’s Thought: Had the Like A Prayer World Tour gone forward as planned, Madonna might not have participated in Dick Tracy or released I’m Breathless or Vogue for that matter. How different would the Like A Prayer World Tour set-list have been from Blond Ambition?

Today in Madonna History: January 25, 1989

madonna-like-a-prayer-pepsi-deal-1 madonna-like-a-prayer-pepsi-deal-2 madonna-like-a-prayer-pepsi-deal-3 madonna-like-a-prayer-pepsi-deal-4 madonna-like-a-prayer-pepsi-deal-5 madonna-like-a-prayer-pepsi-deal-6

On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay her $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the Like A Prayer World Tour, tentatively slated for later that year.

Pepsi was undaunted by Madonna’s image in the tabloids. “Her appeal is in her music and her acting. That’s where people’s interests are,” announced Pepsi spokesman Tod MacKenzie.

If the Like A Prayer World Tour had gone ahead as planned, do you think it would have been drastically different from Blond Ambition? What would have changed? Vogue and all the songs from Dick Tracy (or I’m Breathless) would have been omitted. What else? 

Today in Madonna History: September 30, 1999

september-30-a september-30-b september-30-3

On September 30 1999, Madonna’s Blond Ambition Tour was named The Greatest Concert Of The 1990s by Rolling Stone magazine.

Today in Madonna History: September 1, 1990

On September 1 1990, Madonna’s Vogue spent its final week on Billboard’s Hot Singles Sales chart at #40. The massive hit was present on the U.S. sales chart for a total of twenty weeks, including two weeks at #1 in May of 1990.

Vogue has been certified double-platinum by the RIAA for physical sales of over two million units. In terms of physical sales alone, it remains Madonna’s best-selling single in the U.S.

Today in Madonna History: August 10, 1985

into the groove franceinto the groove uk press promodss into the groove ad 550

On August 10 1985, Into The Groove spent the first of four weeks in the #1 position on the UK Singles Chart. It was Madonna’s first chart-topping single in the UK, where she has collected a total of thirteen #1 hits to date.

As an added validation, Into the Groove was Madonna’s first self-produced release (co-produced with Stephen Bray). While artists co-producing their own work is common today, it was relatively unusual at the time, particularly for female artists. The immense success of the single undoubtedly helped convince the powers at Sire/Warner to grant Madonna the artistic freedom to co-produce her next album, True Blue, together with her collaborators Stephen Bray and Patrick Leonard.

Today in Madonna History: July 28, 1990

hanky panky 550

On July 28 1990, Hanky Panky hit its peak position of number-ten on the Billboard Hot 100 in the U.S.

The rarely seen official video for Hanky Panky was recorded at the May 27th 1990 concert in Toronto, Canada. Rather than use live audio from the tour, Warner opted to overdub the live performance with the album version. The video was broadcast for a few weeks and then withdrawn from rotation in most countries. Although no official reason was given, it is assumed that due to the low-budget nature of the video, it was only ever intended to serve as an initial promotional push for the song, with its subsequent withdrawal from rotation being part of the plan.

%d bloggers like this: