Today in Madonna History: June 1, 1990

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On June 1 1990, Madonna was controversially featured grabbing her crotch and breast on the cover of Interview magazine.

Madonna was interviewed by Glenn O’Brien at the Disney Studios, where she was rehearsing the Blond Ambition Tour. Here’s a snippet from the interview:

Glenn: Let’s talk about your show.

Madonna: Let’s not. Today was a horrible day. That was the worst rehearsal.

Glenn: Well, I liked it, but I haven’t seen it when you thought it was good. I loved the number where you’re lying on the piano singing a torch song.

Madonna: You saw only one segment of the show. I’ve created five different worlds, and the set is all based on hydraulics. One is going down and another is coming up. The world changes completely. I think of it more as a musical than as a rock concert. There is a straightforward Metropolis section, like my Express Yourself video – that set with all the gears and machinery; it’s very hard and metallic. That’s the heavy-duty dance music. Then the set changes and it’s like a church. We call it the temple ruins. It’s all these columns, trays of votive candles, a cross. I do Like a Virgin on a bed, but we changed the arrangement, so it sounds Indian. Then I’m being punished for masturbation on this bed, which is, as you know, what happens. Then we do the more serious, religious-type material – Like a Prayer, Papa Don’t Preach… Then it changes to what you saw, this Art Deco ’50s-musical set. That’s when we do three songs from Dick Tracy, and then after that we do what I call the camp section. Then it gets really serious again and we go into our Clockwork Orange cabaret set.

Today in Madonna History: May 28, 1990

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On May 28 1990, Madonna played the second of a three show run at the Skydome in Toronto, Canada during her Blond Ambition Tour.

As the story goes, the concert on May 28th was attended by a Toronto police detective who became uncomfortable with Madonna’s simulated sexual theatrics. The detective complained to the Crown attorney, who became convinced–based on how it had been described–that the show on the 29th should not be permitted to proceed with similar content.

Supt. Frank Bergen was one of the constables sent to follow up on the complaint on May 29th, which was subsequently captured in Madonna’s film Truth Or Dare. Bergen recalled the events in a recent interview with The Canadian Press:

What I was struggling with was how do you go to the microphone and tell everyone the show is cancelled? My role and my position was we were not going to shut the show down. We were portrayed as being real knobs, if you will [in the documentary]. I don’t think we were…I don’t think we ever got to the (point), nor would we have, where we walked up onto the stage – and onto her bed – and handcuffed her. Then we would’ve been part of a different history.”

It took a year before the officer would hear about his cinematic debut in Truth or Dare, when one afternoon his teenage neighbour excitedly shouted across the backyard that he’d spotted him on the big screen.

Bergen said he respects concerns over obscenity but concedes it would’ve been difficult to satisfy a “loose interpretation of the Criminal Code.”

Today in Madonna History: May 4, 1990

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On May 4 1990, Madonna opened the 12-city North American leg of the Blond Ambition World Tour 1990 at The Summit, in Houston, Texas.

Today in Madonna History: April 4, 1989

On April 4 1989, Pepsi-Cola announced it had banned all future broadcasts of the Madonna/Pepsi-Cola commercial, cancelled her 1-year contract and the sponsorship of what would have been the Like A Prayer World Tour, due to the boycott threats from religious groups against her own Like A Prayer music video.

Here’s a snippet of an article from the New York Times (printed April 5, 1989):

”When you’ve got an ad that confuses people or concerns people, it just makes sense that that ad goes away,” said Tod MacKenzie, a spokesman for Pepsico Inc. He would not say whether Pepsico had canceled its sponsorship of Madonna’s tour.

Pepsico paid Madonna more than $5 million to appear in a two-minute commercial that first appeared on March 2. In it, Madonna traveled back to her 8th birthday.

Jay’s Thought: Had the Like A Prayer World Tour gone forward as planned, Madonna might not have participated in Dick Tracy or released I’m Breathless or Vogue for that matter. How different would the Like A Prayer World Tour set-list have been from Blond Ambition?

Today in Madonna History: January 25, 1989

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On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay her $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the Like A Prayer World Tour, tentatively slated for later that year.

Pepsi was undaunted by Madonna’s image in the tabloids. “Her appeal is in her music and her acting. That’s where people’s interests are,” announced Pepsi spokesman Tod MacKenzie.

If the Like A Prayer World Tour had gone ahead as planned, do you think it would have been drastically different from Blond Ambition? What would have changed? Vogue and all the songs from Dick Tracy (or I’m Breathless) would have been omitted. What else? 

Today in Madonna History: December 15, 1990

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On December 15 1990, the LA Times printed a feature article by Robert Hilburn, about Madonna’s forth-coming laser-disc release of the Blond Ambition tour.

Can Madonna sell laser-disc players as well as she sells herself? Pioneer Artists, the nation’s leading distributor of music-related laser discs, hopes so. In a move virtually unprecedented in the video industry, Pioneer has just released Madonna’s Blond Ambition World Tour Live exclusively on laser disc. Normally, video packages of this nature are released on videocassette two to six weeks before they are released on laser-disc. In this case, however, Blond Ambition won’t be released on videocassette for at least a year.  Steven Galloway, president of Pioneer Artists, said he hopes the fact that an artist of Madonna’s stature would release a video only on laser disc will send a signal to millions of potential laser customers that the new format has finally come of age.

Galloway said that the laser exclusive with Madonna grew out of an agreement last spring for Pioneer, the electronics hardware and software giant, to sponsor her tour.

“I contacted her manager, Freddy DeMann, long before the tour started in hopes of getting the laser-disc rights to any video that was going to be shot in association with the tour,” Galloway said. DeMann was meeting with potential corporate sponsors at the time, Galloway said, and he asked if Pioneer would be interested in sponsoring the tour. The company apparently jumped at the opportunity.

“Madonna is the ideal artist to reach the new demographics that we are hoping to attract with the new, low-priced combination CD and laser players . . . the young, hip 18-35 audience,” Galloway said.

“Until these low-priced players arrived, laser discs were considered something just for the high-end market . . . a rich man’s toy. But that has changed and Madonna seemed the ideal artist to drive that point home.”

And what about the Blond Ambition package itself?

The video is based on the same concert in Nice that HBO broadcast live last summer, but the new, edited laser version offers much more of the vitality and charm of the show itself than the HBO special.

Today in Madonna History: September 1, 1990

On September 1 1990, Madonna’s Vogue spent its final week on Billboard’s Hot Singles Sales chart at #40. The massive hit was present on the U.S. sales chart for a total of twenty weeks, including two weeks at #1 in May of 1990.

Vogue has been certified double-platinum by the RIAA for physical sales of over two million units. In terms of physical sales alone, it remains Madonna’s best-selling single in the U.S.

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