On December 16 1989, Billboard magazine’s dance music section reported that Madonna had written and recorded a new song with Shep Pettibone titled Vogue. The article noted that the track was set to appear on the b-side of Madonna’s next single, Keep It Together.
These plans would soon change when it was decided that Vogue had too much hit potential to be released as a b-side, and it would instead be issued as a single in its own right once Keep It Together had run its course on the charts. In Europe, where Keep It Together was not promoted as a single, it would in fact be used as the b-side to Vogue.
Vogue would go on to become the best-selling physical single of Madonna’s career.
On November 15 1993, Madonna’s Bye Bye Baby was released as the sixth and final single from the Erotica album. The single was released to coincide with the start of the Australian leg of The Girlie Show World Tour. In addition to Australia, Bye Bye Baby was also given a limited release in Germany and Japan.
Bye Bye Baby was written by Madonna, Shep Pettibone and Anthony Shimkin and was produced by Madonna and Shep.
Official remixes for Bye Bye Baby include:
- N.Y. Hip Hop Mix – 3:51
- California Hip Hop Jazzy – 3:43
- Madonna’s Night On the Club – 5:16
- Rick Does Madonna’s Dub – 6:20
- House Mix – 3:50
- Madonna Gets Hardcore – 4:24
- Tallahassee Pop – 3:48
On September 29 1992, Madonna’s Erotica single was released to radio. Originally credited to Madonna & Shep Pettibone, Pettibone’s partner Tony Shimkin was later granted co-writing credit for nearly all of the Pettibone collaborations on the album, including Erotica. The debut release to feature the imprint of Maverick Records, the song was produced by Madonna & Pettibone.
As several leaked demo versions of the song can now attest, the track had gone through numerous incarnations before Madonna settled on lyrics that positioned her in the perspective of Dita – the alter-ego she had created for her Sex book. The song’s original chorus (“You thrill me…”) was reincorporated into the song when Madonna performed it during her 2006 Confessions Tour. Alternate verses were also used to create the track Erotic, which was included with the Sex book – these lyrics were also featured in a William Orbit remix that was included on the Erotica maxi-single.
French art director and photographer Fabien Baron designed the artwork for the single, the album and the Sex book. He also directed the Erotica music video, which included footage he had shot on Super 8mm during the making of the book. Baron recalled his first meeting with Madonna to discuss their potential collaboration in a 2009 interview with Hint Fashion Magazine:
“I met Madonna at her home on Central Park West to talk about working on her Sex book. It was very comfortable but very uncomfortable at the same time, which is a very interesting feeling. She’s very imposing and knows what she wants. She’s very informed and opinionated, which makes her genius. She takes you in and swallows you up — and you don’t mind it – you actually enjoy it. There’s an unspoken seduction that goes on. I was young…she was young, too – and beautiful. That was an unforgettable era. She put that book out at the best moment. She timed it very well…she knows what she’s doing. And such drive. Some people want to lift stones to see what’s under them. She’ll be on a beach with millions of stones and want to lift every one of them.”
On May 9 2020, Stephen Bray posted this message in celebration of the 31st anniversary of Madonna’s Express Yourself single:
So many great memories — from recording the demo tracks and vocals at the home studio in Sherman Oaks to all the great players (Pat Leonard, Randy Jackson, and many others) at Pat’s studio in Burbank. Thank you Madonna for bringing so much spirited fire to the lead — and for forcing me to sing the bass part I’d earmarked for Levi Stubbs! The genius of Bill Bottrell raised the ante and it just kept getting better with Shep Pettibone’s amazing remix and David Fincher’s Metropolis music video. Happy 31st Birthday, Express Yourself!