Today in Madonna History: July 17, 1993

On July 17 1993, Rain was released as a single in North America. It was the fourth and final North American single from the Erotica album.

Following a cold reception to Madonna’s previous North American single – the bleak-but-beautiful Bad Girl Rain was given a glossy makeover by French record producer Daniel Abraham (who had recently completed a similar assignment with the video remix of Fever) to help ensure that it would receive a warmer welcome from radio programmers. The U.S. promotional CD that was serviced to radio by Maverick/Warner offered the choice between the sweetened “Radio Remix” (in full-length and edited form) or an edited album version, the latter of which was fittingly used in the song’s gorgeous music video.

As her label had correctly predicted, radio indeed favored the smoother sound of the “Radio Remix” over the darker, more dynamic (and in our opinion, more interesting) production-work of the album mix.

While not an all-out smash hit, Rain was the first single from the Erotica album to impact Billboard’s Hot AC chart, where it reached the Top 10, and it is generally viewed as an initial recovery step following the backlash Madonna had faced in the wake of the Sex book.

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Written and produced by Madonna & Shep Pettibone (unlike the majority of the tracks from Erotica, Tony Shimkin has not been added as co-writer, according to the Warner-Chappel publishing database), Rain was one of the earliest songs conceived during the Erotica album sessions. It appears as the first track on a two-cassette collection of demos from the album sessions submitted to the U.S. Library Of Congress for copyright registration.

The infamously sought-after set is often referred to by fans as The Rain Tapes because of the song’s prominent placement in its sequencing and also due to the likely unintentional visual prominence of the song’s title in the handwritten sleeve notes that accompanied the tapes.

Shep Pettibone created the song’s interesting use of panning percussion by digitally cutting and splicing samples of percussion breaks from an extended version of Scritti Politti’s 1985 hit, Perfect Way (and no, he was not involved with creating the remix). Although no sample credit was given on the album, considering the royalties the band would have earned for their inclusion on Madonna’s Who’s That Girl soundtrack, perhaps she figured that they owed her one.

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The Rain maxi-single was perhaps most notable for its inclusion of a non-album track, Up Down Suite, which was for all intents and purposes a dub remix of album outtake, Goodbye To Innocence (which remained unreleased at the time, aside from some vocal samples used in a promo-only remix of Fever). A new remix (featuring Everlast) of the Erotica album track, Waiting, was also included on the North American maxi-single, while its album version served as the single’s North American b-side.

With its poetically poignant and emotionally charged lyrics, percussive urgency and one of Madonna’s most ambitious uses of layered self-harmonization (not to mention it being accompanied by one of the most beautiful music videos ever created), it isn’t difficult to understand why Rain remains an enduring fan favorite.

“It’s strange
I feel like I’ve known you before
And I want to understand you
More and more and more
When I’m with you
I feel like a magical child
Everything strange
Everything wild

Waiting is the hardest thing
I tell myself that if I believe in you
In the dream of you
With all my heart and all my soul
That by sheer force of will
I will raise you from the ground
And without a sound you’ll appear
And surrender to me, to love”

Today in Madonna History: May 11, 1993

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On May 11 1993, the music video for Fever premiered on MTV. The video was directed by Stéphane Sednaoui.

Today in Madonna History: April 3, 1993

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On April 3 1993, Fever entered the UK Singles Chart at its peak position of number-six. Without the support of a proper music video at the time of its release (Warner UK instead issued a rarely seen compilation video of previous clips), the single spent only six weeks on the UK charts, dropping to number-seven the following week.

Strangely, Madonna did eventually decide to film a video for the song in late April  – nearly a month after its release in Europe. By the time the video premiered during the second week of May, Fever was spending its final week on the UK Singles Chart.

In North America the remixes for Fever had been issued commercially on Madonna’s previous international single, Bad Girl. Fever was also serviced to clubs as a promotional single in its own right, but it was not promoted to radio despite the video being added to into rotation on MTV and MuchMusic. While the release of the music video managed to coincide with Fever’s single week atop the Hot Dance/Club Play chart, its number-one status had already been confirmed several days prior to the clip’s debut, making the video’s intended purpose and the timing of its release all the more puzzling.

Today In Madonna History: February 11, 1993

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On February 11 1993, Madonna’s Bad Girl video premiered on MTV. The video was directed by David Fincher.

Today in Madonna History: November 26, 1992

On November 26 1992, Rolling Stone magazine published their review of Madonna’s Erotica album, written by Arion Berger:

It took Madonna ten years, but she finally made the record everyone has accused her of making all along. Chilly, deliberate, relentlessly posturing. Erotica is a post-AIDS album about romance — it doesn’t so much evoke sex as provide a fetishistic abstraction of it. She may have intended to rattle America with hot talk about oral gratification and role switching, but sensuality is the last thing on the album’s mind. Moving claustrophobically within the schematic confines of dominance and submission, Erotica plays out its fantasies with astringent aloofness, unhumid and uninviting. The production choices suggest not a celebration of the physical but a critique of commercial representations of sex — whether Paul Verhoeven’s, Bruce Weber’s or Madonna’s — that by definition should not be mistaken for the real thing. It succeeds in a way the innocent post-punk diva of Madonna and the thoughtful songwriter of Like a Prayer could not have imagined. Its cold, remote sound systematically undoes every one of the singer’s intimate promises.

Clinical enough on its own terms when compared with the lushness and romanticism of Madonna’s past grooves, Erotica is stunningly reined in; even when it achieves disco greatness, it’s never heady. Madonna, along with co-producers Andre Betts and Shep Pettibone, tamps down every opportunity to let loose — moments ripe for a crescendo, a soaring instrumental break, a chance for the listener to dance along, are over the instant they are heard. Erotica is Madonna’s show (the music leaves no room for audience participation), and her production teases and then denies with the grim control of a dominatrix.

Against maraca beats and a shimmying horn riff, Erotica introduces Madonna as “Mistress Dita,” whose husky invocations of “do as I say” promise a smorgasbord of sexual experimentation, like the one portrayed in the video for Justify My Love. But the sensibility of Erotica is miles removed from the warm come-ons of Justify My Love, which got its heat from privacy and romance — the singer’s exhortations to “tell me your dreams.” The Madonna of Erotica is in no way interested in your dreams; she’s after compliance, and not merely physical compliance either. The song demands the passivity of a listener, not a sexual partner. It’s insistently self-absorbed — Vogue with a dirty mouth, where all the real action’s on the dance floor.

Look (or listen) but don’t touch sexuality isn’t the only peep-show aspect of this album; Erotica strives for anonymity the way True Blue strove for intimacy. With the exception of the riveting Bad Girl, in which the singer teases out shades of ambiguity in the mind of a girl who’d rather mess herself up than end a relationship she’s too neurotic to handle, the characters remain faceless. It’s as if Madonna recognizes the discomfort we feel when sensing the human character of a woman whose function is purely sexual. A sex symbol herself, she coolly removes the threat of her own personality.

Pure disco moments like the whirligig Deeper and Deeper don’t need emotional resonance to make them race. But the record sustains its icy tone throughout the yearning ballads (Rain, Waiting) and confessional moods (Secret Garden). Relieved of Madonna’s celebrity baggage, they’re abstract nearly to the point of nonexistence — ideas of love songs posing as the real thing. Even when Madonna draws from her own life, she’s all reaction, no feeling: The snippy Thief of Hearts takes swipes at a man stealer but not out of love or loyalty toward the purloined boyfriend, who isn’t even mentioned.

By depersonalizing herself to a mocking extreme, the Madonna of Erotica is sexy in only the most objectified terms, just as the album is only in the most literal sense what it claims to be. Like erotica, Erotica is a tool rather than an experience. Its stridency at once refutes and justifies what her detractors have always said: Every persona is a fake, the self-actualized amazon of Express Yourself no less than the breathless baby doll of Material Girl. Erotica continually subverts this posing to expose its function as pop playacting. The narrator of Bye Bye Baby ostensibly dumps the creep who’s been mistreating her, but Madonna’s infantile vocal and flat delivery are anything but assertive — she could be a drag queen toying with a pop hit of the past. Erotica is everything Madonna has been denounced for being — meticulous, calculated, domineering and artificial. It accepts those charges and answers with a brilliant record to prove them.

Today in Madonna History: October 15, 1992

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On October 15 1992, Madonna threw a Sex book pre-release party at New York City’s Industria Super Studio, and signed all the invitations under her alter ego “Dita”.

During the party, Madonna showed up dressed as Little Bo Peep and carried with her a stuffed toy lamb. 

Madonna’s publicist Liz Rosenberg showed concern at first worrying “what the parents of America’s impressionable teens will soon be thinking” but later said that it “all depends on your idea of lovemaking, which in Madonna’s case, should give new meaning to the word erotic.”

Both Walden Books and Barnes & Noble prepared corporate statements that their store managers could share with customers who were offended by Sex. Both statements defended the right of bookstores to provide “diversity and choice” to customers and say censorship is not the role of bookstores.

Bookstore owner David Epstein stated that “The feeling of most people who have ordered the book is that Madonna is something special, that this is cutting-edge art, they’re not the kind of people who are buying it because it’s smut and dirty pictures. People are interested in it as art.”

Today in Madonna History: October 6, 1992

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On October 6 1992, Madonna was interviewed by Steve Blame in Milan, Italy during the Sex/Erotica promo tour.