On August 24 1998, Drowned World/Substitute For Love was released as the third single from Ray Of Light in most major markets outside North America. The song was written by Madonna, William Orbit and David Collins (Rod McKuen and Anita Kerr were also credited for sampled use of their composition “Why I Follow The Tigers” performed by The San Sebastian Strings) and was produced by Madonna and Orbit.
With the album’s title track being issued as the second single in North America a month after its release in other markets, it was decided to release Drowned World/Substitute For Love to fill the gap until her next international single release, The Power Of Good-bye. The single peaked at number-ten in the UK, at number-five in Italy and at number-one in Spain. Despite not being released in Canada, the song managed to reach number eighteen on the Canadian singles chart based solely on sales of the European import single, and without any promotion from radio or music video stations. Club play of the imported single, which featured remixes of both Drowned World/Substitute For Love and its b-side, Sky Fits Heaven, prompted a brief appearance by the latter on the U.S. Hot Dance/Club Play Chart, peaking at number forty-one.
The music video, filmed in London by director Walter Stern, caused a minor controversy due to scenes of Madonna’s car being chased by paparazzi on motorcycles, an image still fresh in the public’s mind at the time due the circumstances surrounding the death of Princess Diana. Liz Rosenberg denied that the scene had anything to do with the late Princess, adding that the video was about Madonna’s own experience and relationship with fame.
The song is often ranked as a fan favorite and seems to be highly-regarded by Madonna as well, considering her 2001 concert tour was named after the song and it was used as the show’s opening number. It was also performed during 2006’s Confessions Tour and appeared on her second greatest hits collection, GHV2. An early demo version of the song believed to be produced with Patrick Leonard titled No Substitute For Love leaked online in the early 2000’s. The demo contains similar lyrics but a completely different musical backing track and melody. The music that was used on the final version of the song was a previously composed instrumental track by William Orbit.
Famous faces, far off places
Trinkets I can buy
No handsome stranger, heady danger
Drug that I can try
No ferris wheel, no heart to steal
No laughter in the dark
No one-night stand, no far-off land
No fire that I can spark
On December 8 1992, Deeper and Deeper was released by Maverick Records as the second single from Erotica. The song was written by Madonna, Shep Pettibone & Anthony Shimkin and was produced by Madonna & Pettibone.
“Someone said that romance was dead
And I believed it instead of remembering
What my mama told me
Let my father mold me
Then you tried to hold me
You remind me what they said
This feeling inside
I can’t explain
But my love is alive
And I’m never gonna hide it again”
On October 13 1992, the Erotica single was released. Originally credited to Madonna & Shep Pettibone, Pettibone’s partner Tony Shimkin was later granted co-writing credit for nearly all of the Pettibone collaborations on the album, including Erotica. The debut release to feature the imprint of Maverick Records, the song was produced by Madonna & Pettibone.
As several leaked demo versions of the song can now attest, the track had gone through numerous incarnations before Madonna settled on lyrics that positioned her in the perspective of Dita – the alter-ego she had created for her Sex book. The song’s original chorus (“You thrill me…”) was reincorporated into the song when Madonna performed it during her 2006 Confessions Tour. Alternate verses were also used to create the track Erotic, which was included with the Sex book – these lyrics were also featured in a William Orbit remix that was included on the Erotica maxi-single.
French art director and photographer Fabien Baron designed the artwork for the single, the album and the Sex book. He also directed the Erotica music video, which included footage he had shot on Super 8mm during the making of the book. Baron recalled his first meeting with Madonna to discuss their potential collaboration in a 2009 interview with Hint Fashion Magazine:
“I met Madonna at her home on Central Park West to talk about working on her Sex book. It was very comfortable but very uncomfortable at the same time, which is a very interesting feeling. She’s very imposing and knows what she wants. She’s very informed and opinionated, which makes her genius. She takes you in and swallows you up — and you don’t mind it – you actually enjoy it. There’s an unspoken seduction that goes on. I was young…she was young, too – and beautiful. That was an unforgettable era. She put that book out at the best moment. She timed it very well…she knows what she’s doing. And such drive. Some people want to lift stones to see what’s under them. She’ll be on a beach with millions of stones and want to lift every one of them.”