Today in Madonna History: November 7, 1998

On November 7 1998, The Power of Good-Bye advanced one position to #13 in what would be its final bulleted week on the Billboard Hot 100 in the U.S. The single would nonetheless manage to sneak its way up to #11 on November 28th, sans bullet. It is worth noting that one of the most significant changes to eligibility rules in the Hot 100’s history at the time took effect during the single’s initially rapid ascent, causing an immediate rush of non-commercially released radio hits to storm the chart and seemingly disrupt the ballad’s momentum.

A decision by Warner Bros. to withhold a maxi-single release for The Power Of Good-Bye in the U.S., compounded by the lack of any non-album content on the standard single despite earlier reports, suggests that the changes to the Hot 100 may have created a larger ripple than Warner had anticipated. Including the Oprah performance of Little Star, as previously reported in Billboard, or even the Dallas Austin remix of The Power Of Good-Bye on the b-side certainly would have given fans more incentive to pick up the 2-track single in the U.S.

It’s difficult to fully frown on Warner’s seemingly uncontainable enthusiasm for the brilliant remixes of Ray Of Light‘s fourth single, Nothing Really Matters, however, despite its unconventional timing.

Today in Madonna History: November 2, 1999

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On November 2 1999, the Madonna: The Video Collection 1993-99 was released on home video and DVD.

Madonna: The Video Collection 1993-99 was released as a collection of Madonna’s favourite videos from 1993-1999. The collection contains 14 videos: Bad Girl, Fever, Rain, Secret, Take A Bow, Bedtime Story, Human Nature, Love Don’t Live Here Anymore, Frozen, Ray Of Light, Drowned World, The Power of Goodbye, Nothing Really Matters, and Beautiful Stranger.

Today in Madonna History: March 13, 1999

On March 13 1999, Nothing Really Matters spent the first of two weeks at #1 on Billboard’s Hot Dance/Club Play chart in the U.S.

Despite being a successful club hit, many have cited Warner’s unusual marketing choices for the single as the primary reason for its poor placement on the Hot 100, where its peak of #93 remains the lowest of her charting singles.

The delayed release of the commercial single – which came long after the song had peaked at radio – was clearly a blunder, while other aspects of the song’s promotion seemingly started too early. After declining to release the experimental remixes for The Power Of Good-Bye in the U.S. (the remixes were issued commercially in Canada & abroad), Warner jumped the gun by beginning to service remixes of Nothing Really Matters promotionally to clubs as early as September of 1998 – over six months ahead of the maxi-single release.

An alternative might have been to service the Sky Fits Heaven remixes promotionally in the U.S. during the interim, considering that it managed to enter the Dance/Club Play chart based solely on spins from the imported Drowned World/Substitute For Love single, with no push from the label domestically.

Chart positions and marketing decisions aside, the maxi-single for Nothing Really Matters, with its wonderfully varied set of remixes by Peter Rauhofer, Kruder & Dorfmeister and Talvin Singh, remains one of Madonna’s best, in our opinion. Together with its visually stunning music video, the single marked an artistically pleasing closing chapter to the epic Ray Of Light era.

Today in Madonna History: February 20, 1999

On February 20 1999, Madonna began rehearsals for her performance of Nothing Really Matters at the Grammys with Donna De Lory and Niki Haris. It marked their first live performance together since The Girlie Show Tour in 1993.

Today in Madonna History: February 1, 1999

On February 1 1999, a geisha-inspired Madonna was featured on the cover of Harper’s Bazaar magazine in the USA, with photos by Patrick Demarchelier.

Today In Madonna History: March 29, 1999

On March 29 1999, Nothing Really Matters peaked at #7 on the Canadian Top 100 Singles chart (RPM).

Warner Music Canada issued Nothing Really Matters as a CD maxi-single and as a two-track CD single featuring the b-side, To Have And Not Hold. While their U.S. counterparts were housed in “FLP” and “draw pack” sleeves, in Canada standard jewel cases with inserts were used for both configurations.

Today in Madonna History: January 9, 1999

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On January 9 1999, Madonna began filming the music video for Nothing Really Matters at Silvercup Studios in the Long Island City neighborhood of Queens in NYC.

The imagery in the video was inspired by Arthur Golden’s 1997 bestselling novel, Memoirs Of A Geisha. It marked Madonna’s first collaboration with Swedish director Johan Renck, who had been introduced to Madonna by Ray Of Light video director, Jonas Åkerlund.

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