On March 15 1999, Madonna’s publicist, Liz Rosenberg, confirmed to MTV News that a tour in support of Ray Of Light had been canceled. Instead, Madonna would be working on a number of other projects including:
- A new song with Ricky Martin for his next album
- A new song for the Austin Powers 2 soundtrack
- Assembling a new greatest hits album (Liz called it “The Immaculate Collection 2“) with a few new songs
- Starring in a new film, The Next Best Thing, with Rupert Everett
Liz had this to say:
“The starting date of the movie was postponed, and it created such a small window to turn things around and get into total tour mode and put together the kind of show Madonna does, with no stone unturned, that she thought it would be better to wait until 2000.”
On March 9 1998, Frozen hit #1 on the Italian Singles Chart (FIMI). On the same date, the Ray Of Light album made its debut at #1 in Italy.
The single would top the Italian charts for four weeks while the album spent three weeks at #1.
On March 6 1998, Madonna spent the day in Toronto, Canada conducting a press conference and various print interviews to promote her new album, Ray Of Light, released earlier that week. She ended the day with a live, hour-long interview on Much Music hosted by VJ’s Master T (personally selected by Madonna herself after viewing reels of the station’s on-air personalities) and Geneviève Borne (a self-proclaimed Madonna fan and VJ from Much Music’s French-language sister station, Musique Plus).
The much-hyped event, which marked Madonna’s first and only visit to the Much Music studios, was prefaced by the Canadian music video channel’s second Madonnathon – a day of all-Madonna programming. The first, which featured her 1992 interview with Jonathan Ross and a then-recent press junket interview with The New Music’s Jana Lynne White (and all of her music videos), aired in January of 1993 at the height of the Sex/Erotica/Body Of Evidence backlash.
After the appearance was announced, fans seeking a limited hot spot inside the studio for the interview were asked to call in and were queried a series of Madonna-related trivia questions to prove their worthiness, while others who didn’t make it inside lined the streets of the Queen St W studios on the day of the event to welcome the Queen of Pop to Toronto.
On February 16 1998, Madonna’s Frozen music video premiered on MTV.
The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice. Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.
Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:
- Frozen – Radio Edit
- Frozen – Album Version
- Frozen – Hook For Call Out Research
On January 16 1999, The Power of Good-Bye spent its sixteenth and final week on the Billboard Hot 100 Airplay chart at #75. The song had peaked at #26 on the Hot 100 Airplay chart during the week of November 28, 1998.
On November 20 1998, the U.K.’s Channel 4 aired a Madonna interview conducted by Johnny Vaughan. The special was titled Johnny Meets Madonna and was part of Madonna’s European promotional campaign for The Power Of Good-Bye and the Ray Of Light album.