On January 9 1999, Madonna began filming the music video for Nothing Really Matters at Silvercup Studios in the Long Island City neighborhood of Queens in NYC.
The imagery in the video was inspired by Arthur Golden’s 1997 bestselling novel, Memoirs Of A Geisha. It marked Madonna’s first collaboration with Swedish director Johan Renck, who had been introduced to Madonna by Ray Of Light video director, Jonas Åkerlund.
On September 28 2005, Madonna’s official website confirmed that Johan Renck would direct the music video for Hung Up, the lead single from Confessions On A Dance Floor.
Photographer David LaChapelle had initially signed on to direct but dropped out of the project during pre-production after a disagreement with Madonna over the video’s creative direction.
Renck had previously collaborated with Madonna in 1999 when he directed the video for Nothing Really Matters.
On February 13 1999, Madonna’s music video for Nothing Really Matters premiered on MTV.
The video was directed by Johan Renck and filmed in January 1999 at the Silvercup Studios in Long Island City, New York.
The kimono Madonna wore in the video was created by Jean-Paul Gaultier.
Madonna stated that the inspiration behind the video was from the 1996 novel Memoirs of a Geisha. Madonna later stated; “The whole idea of a geisha is a straight metaphor for being an [entertainer] because, on one hand you’re privileged to be a geisha, but on the other hand you’re a prisoner.” Madonna also choreographed her own moves on the video, as she stated “I don’t like how other people say how I should move, I’m my own best choreographer.”
