Today in Madonna History: March 20, 1990

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On March 20 1990, the lead single from Madonna’s I’m Breathless album, Vogue, was released.

Vogue was written and produced by Madonna and Shep Pettibone in December 1989.  The song was recorded with the intention of being the b-side to the upcoming (and last single for the Like A Prayer album), Keep It Together (released on January 30 1990).

The finished product was too good to be a single b-side, so it was decided that Vogue would be a stand-alone single on Madonna’s forthcoming album, I’m Breathless (even though the song had nothing to do with Dick Tracy).

Today in Madonna History: February 10, 1990

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Between February 10 and 11, 1990, the music video for Madonna’s Vogue was filmed. Vogue was directed by David Fincher and shot at The Burbank Studios in Burbank, California.

Today in Madonna History: February 2, 1990

On February 2 1990, the fifth North American single from the Like A Prayer album, Keep It Together, was reviewed in Billboard magazine.

Today in Madonna History: January 6, 1990

On January 6 1990, Billboard magazine looked back at the top-selling music videocassettes of the 1980’s. All three of Madonna’s qualifying releases charted, with both her self-titled four-video EP and Madonna Live: The Virgin Tour topping the list for the years 1985 and 1986 respectively.

It should be noted that Ciao Italia, which ranked #7 on the 1989 tally, was at a disadvantage for this type of chart due to its mid-year release. Had it been released in early 1988, or even late 1987, it certainly would have fared better.

Today in Madonna History: December 17, 1990

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On December 17 1990, Madonna’s Justify My Love video was the subject of a feature by Steve Dougherty, in People magazine: Madonna Exposes, MTV Opposes: Is her new, naughty video art or just a Boy Toy marketing ploy? 

How does Justify My Love differ from other skin-with-a-beat videos? Let us count the ways. Here’s Madonna, in black bra, stockings and stiletto heels, putting the moves on her real-life boyfriend, model Tony Ward. Moments later she’s lip-synching with Parisian model Amanda Cazalet, 25, who is dressed like a Nazi hooker with suspenders that barely cover her nipples. Now Madonna, Cazalet and Ward are offering free instruction in a certain Kama Sutra technique while two very androgynous gents pat each other more affectionately than football players after a big play. All of which has left fans hot, censors bothered and fearless news programmers lined up to air the forbidden footage. The video single will be on sale before holiday shopping malls close; could it have been teed up better?

Today in Madonna History: December 7, 1990

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On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.

The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”

On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.

Do you still have your VHS copy of Justify My Love?

Today in Madonna History: November 9, 1990

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On November 9 1990, Madonna began filming the Justify My Love video at the Royal Monceau Hotel in Paris, France, directed by Jean-Baptiste Mondino.

During a Reddit AMA (Ask Me Anything) segment in September 2013, Madonna told her fans that she considers Justify My Love to be her favourite Madonna music video.

Is Justify My Love the steamiest music video that you’ve ever seen?

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