On December 18 2001, the first of a two-part interview with Matt Lauer to promote GHV2 aired on the Today show in North America. The second part aired the following day.
Coming off a busy year for Madonna, her involvement in promoting the retrospective was limited, with this being her only television interview that tied in with its release.
On December 12 2001, Madonna participated in a MSN Live Chat, to promote GHV2 (Greatest Hits Volume 2), which was released on November 12.
Here are some GHV2 related questions from Madonna’s fans and her answers from the live chat:
Do you think that the journey that the Immaculate Collection covers is greater than GHV2?
No, actually the opposite. I experienced a much greater journey later, and I was paying attention more.
Which song do you wish was on GHV2 but was left off?
I don’t. At the end of the day, if people want to hear a song, they can go get the record it was on. I don’t regret not having anything else on it (GHV2).
I am really pleased to have a new greatest hits collection from you but why aren’t there any new songs in GHV2?
Because they are my greatest hits. New songs would be false advertising because if it’s a new song, it wouldn’t be considered a greatest hit. That’s a little presumptuous isn’t it?
I found some Japanese expression in the cover of your GHV2. That reads “mo-dzi-ji-ra-mi-mi-dzi” (this is how we pronounce it). What does it mean?
It’s supposed to be my name in Japanese.
Madonna, thank you for joining us today to talk with your fans from around the world. Continued success with GHV2 and from all your fans and from all of us here on MSN, happiest of holidays.
Thank you! I enjoyed it immensely, happy holidays!
On October 5 2001, Warner Bros Records announced that Madonna would release GHV2 – a new greatest hits album of 15 songs from 1991-2001.
Designed as a follow-up to her massively successful 1990 hits compilation, The Immaculate Collection, it featured no new songs – reportedly due to Madonna’s hectic schedule – although residual tensions between Madonna and her label at the time may have also played into the decision. Instead, various remix artists were commissioned to create a series of promotional mega-mixes to promote the release.
On December 29 2001, megamixes issued to promote Madonna’s second greatest hits collection, GHV2, made their debut on Billboard’s Hot Dance Music/Club Play chart in the U.S. at #29.
Several promo-only singles were issued by Maverick/Warner featuring megamixes by Thunderpuss, Tracy Young and Johnny Rocks with Mac Quayle and charted collectively under the title Madonna Megamix.
An additional marketing push to club DJ’s came in the form of GHV2 Remixed: The Best of 1991-2001 – a promo-only companion collection issued on CD and vinyl that compiled full-length remixed versions of songs featured on GHV2.
On February 9 2002, the GHV2 Megamixes peaked at #5 on Billboard’s Hot Dance/Club Play chart in the U.S.
While the Thunderpuss GHV2 Megamix was promoted to mainstream channels, alternate megamixes produced by Tracy Young and Johnny Rocks & Mac Quayle targeted club DJ’s.
On March 15 1999, Madonna’s publicist, Liz Rosenberg, confirmed to MTV News that a tour in support of Ray Of Light had been canceled. Instead, Madonna would be working on a number of other projects including:
Liz had this to say:
“The starting date of the movie was postponed, and it created such a small window to turn things around and get into total tour mode and put together the kind of show Madonna does, with no stone unturned, that she thought it would be better to wait until 2000.”
On December 12 2001, Madonna participated in a MSN Live Chat, to promote GHV2 (Greatest Hits Volume 2), which was released on November 12.
Here are some GHV2 related questions from Madonna’s fans and her answers from the live chat:
Do you think that the journey that the Immaculate Collection covers is greater than GHV2?
No, actually the opposite. I experienced a much greater journey later, and I was paying attention more.
Which song do you wish was on GHV2 but was left off?
I don’t. At the end of the day, if people want to hear a song, they can go get the record it was on. I don’t regret not having anything else on it (GHV2).
I am really pleased to have a new greatest hits collection from you but why aren’t there any new songs in GHV2?
Because they are my greatest hits. New songs would be false advertising because if it’s a new song, it wouldn’t be considered a greatest hit. That’s a little presumptuous isn’t it?
I found some Japanese expression in the cover of your GHV2. That reads “mo-dzi-ji-ra-mi-mi-dzi” (this is how we pronounce it). What does it mean?
It’s supposed to be my name in Japanese.
Madonna, thank you for joining us today to talk with your fans from around the world. Continued success with GHV2 and from all your fans and from all of us here on MSN, happiest of holidays.
Thank you! I enjoyed it immensely, happy holidays!
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