Today in Madonna History: April 24, 2019

On April 24 2019, Madonna’s music video for Medellín, featuring Maluma, premiered during an MTV special. The music video was directed by Diana Kunst and Mao Morco.

During the intro to the video, Madonna whispers:

“I will never be what society expects me to be. I have seen too much… I cannot turn back. I have been kidnapped, tortured, humiliated and abused. But I still have hope. I still believe in the goodness of humans. Thank god for nature. For the angels that surround me. For the spirit of my mother, who is always protecting. From now on, I am Madame X. And Madame X loves to dance… Because you cannot hit a moving target.”

Today In Madonna History: April 3, 2008

On April 3 2008, the music video for 4 Minutes – the debut single from Madonna’s 11th studio album for Warner Bros. Records, Hard Candy – made its world premiere as a video single available to purchase through iTunes. The digital retailer held exclusive rights to the video for a period of 48 hours, after which it was made available for streaming and broadcast through digital and traditional channels.

The video was filmed in London in February, 2008 and was directed by French duo, Jonas & François. At the time of the video’s launch, the audio download of 4 Minutes was already holding the #1 position on iTunes. When asked about the “4 Minute Fever Phenomenon,” Madonna commented, “Goody goody gum drops.”

Today in Madonna History: March 25, 1995

On March 25 1995, Madonna’s Bedtime Story music video was featured in an article in Billboard magazine.

The article focused on Warner’s decision of previewing the video in movie theaters, which was a new marketing strategy that had not been attempted previously.

Today In Madonna History: March 22, 1993

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On March 22 1993, Madonna’s version of Fever (a remake of 1958 Peggy Lee song) was released as a UK single.

The UK single included the following remixes:

  1. Album Edit (4.27)
  2. Hot Sweat 12″ (7.57)
  3. Extended 12″ (6.05)
  4. Shep’s Remedy Dub (4.29)
  5. Murk Boys Miami Mix (7.07)
  6. Murk Boys Deep South Mix (6.28)

Sun lights up the daytime
Moon lights up the night
My eyes light up when you call my name
‘Cause I know you’re gonna treat me right
Bless my soul I love you, take this heart away
Take these arms I’ll never use
And just believe in what my lips have to say

Today In Madonna History: March 17, 1999

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On March 17 1999, Madonna won Best Dance Artist – Solo and Best Dance Video (Ray Of Light) at the 14th annual International Dance Music Awards at the Winter Music Conference in Miami, Florida.

Today in Madonna History: March 3, 1989

On March 3 1989, Madonna’s Like A Prayer single and music video were released.

Happy 30th anniversary to one of Madonna’s most enduring and beloved songs. It still takes us there!

Today in Madonna History: February 16, 1998

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On February 16 1998, the music video for Frozen premiered on MTV at 4 p.m. Directed by Chris Cunningham, the video was filmed in the Mojave Desert in California from January 7th to 10th.

Initially Madonna had considered filming the video in Iceland but decided that a barren desert would create a similarly desolate backdrop, without the added difficulty of filming in extreme cold temperatures. As it turned out, filming in the desert at dusk in January was far from the warm location she had envisioned; low temperatures and an accompanying rainstorm left much of the crew under the weather.

In an interview with MTV News, Cunningham stated that Madonna became interested to work with him after seeing his Aphex Twin-directed music video, “Come to Daddy” (1997). The black goth gown outfit Madonna wears in the video was designed by Olivier Theyskens, and provided by then-new collaborator, designer Arianne Phillips.

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