On January 3 2003, Madonna.com announced: “Madonna’s next album is scheduled to be released in April, and there is no title as of yet. The video for the first single will be shot in February and will be directed by Jonas Akerlund. The album cover will be shot next week by Craig McDean (he also did the Vanity Fair Madonna cover).”
On March 5 2004, Madonna began working with Steven Klein and Craig McDean (separately) to shoot the many looks for the tour book and promotional materials for her upcoming Re-invention World Tour.
Giovanni Bianco acted as the art director for the project. Arianna Phillips was Madonna’s stylist. Julien d’Ys did Madonna’s hair and Gina Brooke did Madonna’s makeup.