On January 25 2008, Sunsilk announced that Madonna, Marilyn Monroe and Shakira would be the faces of their first global advertising campaign.
From the press release:
The campaign aims to convince twenty-something girls around the world that “Life Can’t Wait”. These three powerful fashion and beauty icons embody the spirit of living life with passion and urgency. They have made their lives happen and Sunsilk hopes millions of girls will be inspired to do the same. Due to launch during the American Super Bowl on February 3rd, the Life Can’t Wait campaign aims to encourage women to live their lives to the fullest by making the most of every minute. The new Sunsilk campaign tells each icon’s unique story through the lens of their changing hair – each look inspiring a new chapter in their lives, revealing the power of hair as a tool of self-expression.