On September 5 2012, Hard Candy Fitness announced the launch of the Addicted to Sweat DVD series. The fitness programs were created by Madonna and demonstrated by Madonna’s personal trainer Nicole Winhoffer.
Madonna had this to say about the series:
“Addicted to Sweat is inspired by my weekly workout regimen that helps me take care of my mind and body.”
Nicole had this to say:
“Madonna is my mentor and my teacher. Working together these last few years has enabled us to reach our goals in creating a beautiful and ideal physique for her. Through this experience, we were able to create training techniques that I get to showcase in the Addicted to Sweat DVDs.”
On February 11 2014, Madonna personally lead a troupe of select gym-goers through a racy—but not criminally indecent—dancercize routine at the grand opening of Hard Candy Fitness, her new upscale gym in the massive Aura condos at Yonge & Gerrard in downtown Toronto, Canada.
Back in 1990, Toronto cops allegedly threatened to arrest Madge for grabbing her crotch on stage during her Blond Ambition Tour (Madonna refused to capitulate to the “fascist state of Toronto,” and nothing ever came of the threats).
Her attitude toward the city seems to have mellowed since then. While sashaying down the red carpet in fishnets and a black bustier suit from Canadian designers DSquared2, she paused to share her love for the city that snubbed her two decades go. “I think Toronto finally learned to accept me,” she told reporters for the Toronto Star. “I love Toronto.”