On September 5 2012, Hard Candy Fitness announced the launch of the Addicted to Sweat DVD series. The fitness programs were created by Madonna and demonstrated by Madonna’s personal trainer Nicole Winhoffer.
Madonna had this to say about the series:
“Addicted to Sweat is inspired by my weekly workout regimen that helps me take care of my mind and body.”
Nicole had this to say:
“Madonna is my mentor and my teacher. Working together these last few years has enabled us to reach our goals in creating a beautiful and ideal physique for her. Through this experience, we were able to create training techniques that I get to showcase in the Addicted to Sweat DVDs.”